A guided grilling experience and brand-shaping aesthetics

KOQOON - design of the new fire place experience

12/2024
Relevance
Open fire in the open air has protected mankind yesterday as well as today, connected mankind and shaped it, that served as our inspiration for the product design. The more artificial oureveryday life becomes, the more we long for self-efficacy, clarity and control.Due to the ever-waking social challenges, home and the resulting social life will become a need that will develop more and more in the coming years. Theprivate living space will be optimised and extended to the outside. This changes the value structure and the way people live together. The question of the "good life" is being rethought in the Decade of Living. This isan opportunity for designing something new.
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Research
User Journey
Design Strategy
CGI
Class A Surfacing
UI/UX Design
Storytelling
CMFP
Visual Brand Language
Business Design

Challenge

Enhancing user experience through orchestrated guidance

The habitat and the relationship with our rituals and artefacts are changing. The food industry increasingly recognises customers' desire for more sustainability and better quality because the sophisticated cooking experience starts with the ingredients! This desire for quality is reflected in the food industry and shaped the complete product design development of KOQOON's GQ4 grill. For this, we analysed the process steps of the user journey down to the smallest detail, reflected on the user's interactions and translated them into a new grill experience with a "guided cooking experience" via an App.

Koqoon grill product design - new guided cooking and grilling user experience.
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Impact

Crafting a strong, distinctive brand with innovative product design approach

How do you describe the character of a newly founded company? What does brand-typical design mean for a brand that is not yet established? What does it mean to establish directed innovation without overwhelming the know-how context of the new venture? How can you communicate an innovation visually without overwhelming the user? How do you successfully position and differentiate products for a new brand in a saturated market? These questions and challenges bring a new kind of holistic product design approach to start-ups. Always with the goal in mind of creating an individual character and making it successful in the long term.

Koqoon grill product design - new guided cooking and grilling user experience.
Koqoon grill product design - new guided cooking and grilling user experience.
Koqoon grill product design - new guided cooking and grilling user experience.
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Koqoon grill product design by Phoenix Design, product innovation Agency.
“For us, a simple interaction is always a clearly reflected dialogue between user and product and constantly focused on an emotional experience!”
Marlene Kuhn, Design Strategist

Collaboration

Implementation

User experience fitting to different tastes: all in their individual space!

The KOQOON GQ4 fits perfectly into the new outdoor world with its clear product design language and intuitive use. Usage requirements from the upscale kitchen area and the findings in the preparation of a wide variety of products were the basis for the structuring of the grill surface. The high-quality touch control supports this process and is completed by a supplementary app as a preparation tool and remote control.

Koqoon grill product design - new guided cooking and grilling user experience.
"Our goal was to define a modular premium grill with an independent design language that represents the newly developed premium brand and leaves a long-term mark on it."
Sven Feustel, Principal Industrial Designer
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