Digital Transformation of Hansgrohe

How to reinvent the user experience in shower

09/2024
Raindance shower product design and Hansgrohe app created by PHOENIX design, innovative design studio in Stuttgart and Shanghai
Relevance
It’s not a coincidence why people often get their best ideas in their shower. Why? Because they feel completely relaxed. Taking a shower feels like being born again. How come that the shower experience hasn’t really changed over the years?

Challenge

How can we reinvent the user experience in shower?

Taking a shower is a multi sensual experience which we feel - literally - with our entire body. The question is: How can we enhance this user experience with current technology in a meaningful way?

How to reinvent the shower case study focusing user journey and experience - mobile application connected to user experience in shower.
How to reinvent the shower case study focusing user journey and user experience.
Reinventing shower experience - case study focusing user journey and
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How to reinvent the shower case study focusing user journey and user experience.
How to reinvent the shower case study focusing user journey and user experience.

Impact

Orchestrating sound, water temperature and jet speed. Via app.

Yes, we did it. We digitised your shower experience. Via the hansgrohe app, you can orchestrate your water temperature, jet speed and favorite sounds from Spotify with each other. This is our contribution to a fully connected and smart home of the future.

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"Technology serves only one purpose: To help people lead a better, more intense life – no matter where. In a comprehensive, interdisciplinary project, we have rethought the core competence of our long-standing partner hansgrohe."
Matthias Oesterle - Design Director

Collaboration

Implementation

Transforming the shower

The transformation of a business culture in order to put the meaning of taking a shower to the test, a wide range of disciplines, expertise and processes as well as working methods were combined. Together with hansgrohe, we have not only gone through innovative product and service design process in this project, but we’ve also created an environment fit for the future where digital design ideas may grow and succeed. The product spawned the hansgrohe InnovationLAB which in turn serves as an incubator for further initiatives. The project is an exemplary case in point for designing the digital transformation of companies and the changing needs of their clients.

How to reinvent the shower case study focusing user journey and user experience.
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