What was our starting point? In our team of experts, we were talking a lot about socio-cultural trends and how they influence people, aesthetics and design. A color always evokes specific emotions and feelings. Even though we all have different associations with the same color, there are a lot of feelings that we have in common. Therefore, very quickly, we realized the great desire of human mankind after the pandemic: To "come closer" again. As an expert panel with Ippolito Fleitz Group, we had the same ideas of what kind of color direction could evoke a feeling of connectedness.
In our Design Modelshop (DMO) in our Studio Stuttgart we were literally mixing the right color nuance with our Principal Design Modeller and Color Expert Marc Michalak. The color tone itself was mixed in a complementary way: all colors of the color circle are included, which makes the color highly compatible with other material and color nuances. Therefore and also because the development is based on socio-cultural research, the Sustained Color No.7 is a sustainable color that is made to last.
A color that touches our senses and embodies emotion. With „come closer!“, materials come alive in a unique way. At the same time, the personality of this color development creates an unmistakable statement for space, product and surface. Its extravagant ambivalence is very multi-faceted and surprises even professionals with its versatility in mixing materials, that makes us feel warm and secure. The creation of this exceptionally sensual color brought us to think about our personal wellbeing, but also to reflect the current needs of society right now. We are very proud of the outcome of our common journey with Katrin de Louw, Colornetwork, Trendfilter, as well as Verena Schiffl and Peter Ippolito of Ippolito Fleitz Group.
