Elevating the Bathroom Experience – How hansgrohe Shapes the Future of Water

As expectations for the bathroom shift, hansgrohe is leading the way by designing products that embrace the natural role of water in everyday life. By merging intuitive functionality with thoughtful aesthetics, hansgrohe creates experiences that redefine comfort, sustainability, and personal well-being.

Take Raindance Alive, for example—a shower collection that reimagines water as a multisensory experience. By offering unique spray types such as RainAir, PowderRain, and a revitalising massage jet, Raindance Alive caters to the needs of different users, ensuring every shower is both a personal escape and a sustainable choice. Its ultra-flat thermostat and eco-friendly water-saving technology embody hansgrohe’s dedication to designing for the future.

Meanwhile, Avalegra represents a bold redefinition of the wash place, fusing basin and faucet into a single, harmonious unit. With an upward-oriented spray face designed for washing face and hair, along side its clean, minimalistic form, Avalegra enhances daily rituals with both beauty and practicality. The integrated thermostat ensures optimal temperature control, prioritising safety and energy efficiency.

Beyond water experiences, hansgrohe recognises the importance of furniture in making the bathroom a true extension of the home. Xevolos, the latest evolution in bathroom furniture, introduces modular, customizable elements that allow users to create a space that suits their personal style. The floating design, complemented by high-quality inlays like wood, glass, ceramic and textile surfaces, haptic and warm, transforms the bathroom into an inviting environment. With the individual inlays we build bridges to interior design in order to create a harmonious and holistic space atmosphere.

With a focus on sustainability, Xevolos incorporates certified sustainable wood and recycled materials, ensuring that design innovation aligns with ecological responsibility.

Through these pioneering products, hansgrohe continues to redefine the modern bathroom as a place of comfort, beauty, and sustainability—where form and function merge to enhance daily life.

The bathroom has transcended its conventional role as a functional space. It has evolved into a sanctuary—a retreat where individuals seek not only to clean themselves but also to rejuvenate their body, mind, and spirit.

By shifting our focus from individual products to holistic systems, we aim to broaden our horizons and offer users the opportunity to experience new sensations, promote sustainability, enhance well-being, and ultimately, feel truly alive.

We are committed to sparking new emotions and creating enriching experiences with water that will lead to a more vibrant and invigorating future. PHOENIX and hansgrohe, are dedicated to continuous learning, improvement, and the pursuit of excellence in all that we do.

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Design as a Competitive Advantage – Why hansgrohe Invests in Design

In times of economic uncertainty, one might assume that investing in design is a luxury. But for hansgrohe, design is not a cost factor—it is a strategic driver of long-term market success. Especially in times of change, differentiation is key—and this is precisely where the partnership with PHOENIX comes into play.

Design is more than aesthetics. It is a strategic response to market shifts, evolving consumer needs, and the growing demand for sustainable, long-lasting products. Companies that compete solely on technology or price risk becoming interchangeable. Brands like hansgrohe, however, use design as the key to desirability—turning it into a long-term value driver.

The collaboration between hansgrohe and PHOENIX demonstrates how thoughtful design strengthens both brand identity and market resilience. Every new product presented at ISH follows a clear design strategy—not just reflecting trends but actively shaping the future of the hansgrohe brand.

While some companies cut back on innovation during challenging times, hansgrohe deliberately invests in the power of design. Because good design doesn’t just make products more beautiful—it makes them more relevant, more user-friendly, and ultimately, more commercially successful.

Together with PHOENIX, hansgrohe is redefining the bathroom experience through intelligent design solutions that merge functionality with emotion. The new products presented at ISH embody this approach, combining cutting-edge technology with timeless aesthetics to create an elevated water experience—one that responds to the changing needs of users and the challenges of modern living.

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Commitment to a better future

The world is at a tipping point. Global warming, water shortages, and raw material scarcity are no longer distant threats—pressing challenges that demand urgent action. At ISH 2023, hansgrohe and PHOENIX challenged the industry:

Should our relationship with the environment be based on extraction and exploitation, or on reciprocity and care?

This question became the foundation of a radical design rethink. Rather than making incremental improvements, hansgrohe and PHOENIX redesigned the water experience from the ground up, ensuring that conservation and indulgence could coexist in a single, meaningful design language. The "Green Vision" was presented. Separating mental wellbeing and water consuption, Green Vision laid a foundation to a sustainable future by proposing a bathroom that consumes 90% less water, 90% less energy and thus 90% fewer CO2 emissions. The original goal of transforming the bathroom became the transformation of an entire company.

In 2025, Raindance Alive presented in the ISH, and this shower embodies this shift. It's a multisensory experience designed to reconnect people with water while drastically improving efficiency. By integrating innovative spray modes, Hansgrohe's latest launch transforms daily routines into sustainable, luxurious experiences. With an ultra-flat thermostat and premium materials in six finishes, it balances aesthetic sophistication and water efficiency—delivering luxury with as little as 8 l/min. The GOLD award from IF Design reinforces the excellence of the Raindance Alive.

It is not about a product but redesigning how we interact with essential resources. The Raindance Alive proves that sustainability and indulgence aren't mutually exclusive. It turns responsibility into desire and necessity into aspiration.

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Conclusion: A Future-Ready Bathroom Experience

The bathroom is no longer just a space for hygiene—it is a place for self-care, relaxation, and holistic well-being. Through innovations like Raindance Alive, Avalegra, winners of IF GOLD AWARD, hansgrohe and PHOENIX are at the forefront of this transformation, setting new benchmarks in design, sustainability, and user-centric innovation. As homes continue to evolve, so too does the bathroom—and with us, the future of water is both intelligent and inspiring.

At PHOENIX, we don't just design products; we design futures. The journey from ISH 2023 to ISH 2025 is a blueprint for how vision-driven design can drive meaningful transformation.

True progress doesn't come from promises—it comes from bold, tangible solutions. And this is only the beginning.