For the new brand appearance of this manufacturer of sanitary products from China, Phoenix Design has handled the entire re-design, including the design itself, its implementation, and the official presentation. Like the award-winning shower enclosure RA3, the new look conveys quality and innovation, the company's driving values. Classic, reduced, and more precise: that's the appearance of the new logo for DELI, formerly known as Delicacy. DELI is a premium producer offering tailor-made shower enclosure solutions. DELI has automated smart manufacturing facilities and 35 patents. Through 600 POS in Asia, DELI is offering full service to clients. DELI is enjoying a double-digit growth rate and envisions itself to be the most valuable shower brand. DELI-EA5 presents a symmetrically aesthetic design, which is in line with the modern bathroom style without exposure of screws. DELI will be pursuing the goal of shower aesthetics persistently. Awarded with the German Brand Award 2019 "Winner".



  • ProductRedesign
  • ManufacturerDELI
  • CategoryIndustry
  • Services Brand Consulting, Visual Brand Identity, Visual Design
  • German Brand Award Winner German Brand Award Winner

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