The future of water

AN ECOSYSTEM REVOLVING AROUND FOODSTUFF NO.1 – WATER

Phoenix Design has developed a revolutionary, multifunctional platform around the digitisation of drinking water. In this way, a range of products has come about which blur the distinction between the digital world and the analogue world. A project with this scope has been shaped from scratch throughout several years of cooperation with a start-up company, evolving via numerous phases and resulting in an holistic and tangible ecosystem.

Challenges

Developing an holistic ecosystem comprising analogue and digital products.

Core content

Branding / Industrial Design / Web & App Design / Design System

Client

LUQEL Ltd, Dublin

Water Station
Ecosystem
Web Portal
Water Balancer
Smart Bottle
ECOSYSTEM BUILDING BLOCKS

An holistic ecosystem approach combines the best from the analogue and the digital product world.

DISCOVER

Water Station

01
YOUR IDEAL WATER

Which is the ideal water for different needs? Customized water! For making tea, for quenching one’s thirst after working out, to accompany a glass of wine. Mineralised, tempered, and carbonised as needed. The innovative LUQEL dosage technology allows perfectly precise adding even minute amounts of various minerals to the water from one single phygital source in order to achieve individual, customized water formulations.

This combined variety and precision has been an inspiration for the brand appearance which Phoenix Design has developed for LUQEL. To create a way to experience this radical and absolute innovation even via the design, and to stand out clearly from other kitchen devices: that was the task the Phoenix Design team tackled. What was to come to life was to be nothing less than a uniquely iconic design for a magical product experience.

USER-CENTRED DESIGN

Our personal relationship with products gives them their meaning, an essence which transcends their physical properties. Increasingly, human needs are no longer fulfilled via form and function, but via multi-sensory experiences and individual meaning. We have to empathise with people, have to know who they are, where they come from, what they need, expect, and desire.

That's why our focus is always on the user-centred approach, starting with smart control and operation and consistently linking the entire digital ecosystem. A case in point is the Water Bottle which is recognized by an RFID chip and thus integrated into a smart operating concept which allows a seamless experience. The format of the Water Station is also thought from a user-centred perspective, so that there's still enough space left on the kitchen counter thanks to the slim design and small space footprint.

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WATER STATION – THE FIRST OF ITS KIND

Reduction and perfection have always been the main goals both for craftsmen and for inventors, for in avoiding the unnecessary, you emphasise what’s important. In creating the LUQEL iconic product, we wanted to achieve a maximum of expressive power using only a minimum of expressive means. We tried to effectively balance the visual, the tactile, and the sensual in order to create an unusual yet harmonious experience. A life that’s focussed on what’s truly essential doesn’t mean dispensing with something so much as it does celebrating what we cherish the most.

The spherical interface symbolises intelligence, and as the operating element which is crucially characteristic for the brand, it forms the design centrepiece. The natural, droplet-shaped character of the sphere creates a thrilling contrast and interaction with the monolithic and architectural basic shape of the fundamental body. The absolute claim for quality is setting new benchmarks: a device that avoids using plastic as much as possible, so that water only gets in touch with the “eternal” materials stainless steel and glass – discerning claim and challenge combined

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Discover how we’ve designed, prototyped, developed and manufactured the water station

Play

SMART BOTTLE – WATER TO GO

02
THE SMART BOTTLE

The stylish “Smart Bottle” is an important companion throughout the LUQEL ecosystem. The stainless steel drinking bottle uses NFC technology (NFC = Near Field Communication), i.e. a smart and seamless connectivity solution – each Water Station uses NFC to recognise the underlying formulation.

Bottlwe strap

The LUQEL drinking bottle transforms the design language of the Water Station into a portable language of forms, supported by a leather carrying loop.

Bottlwe strap

The stainless steel housing and the cap make sure that the water stays at the given temperature as well as BPA-free. In combination with the Water Balancer App, users can use the Water Bottle to personalize their water demand and their preferences at each LUQEL Water Station.

Bottlwe strap

With the One Tap Tracking feature, users can monitor and update their daily water consumption.

03

WATER BALANCER – WATER BALANCER APP

The Water Balancer App calculates the individual water demand based on a complex algorithm and uses smart coaching to help achieve the daily drinking goal.

TO STORY

WATER BALANCER – WATER BALANCER APP

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The Water Balancer App calculates the individual water demand based on a complex algorithm and uses smart coaching to help achieve the daily drinking goal.

TO STORY

WEB PORTAL

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Get to know the product world of an Ecosystem
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With its analogue and digital products, the product world represents the basis for the water revolution: Water Station, Smart Bottle, Water Balancer & App.
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Create your individual water profile
When you use the ecosystem, we learn more and more about your drinking behaviour, and we are thus able to develop your personal water fingerprint.
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Knowledge around water & minerals
Thanks to a sophisticated content structure, users get offered comprehensive detail knowledge, thus diving deeper and deeper into the world of water.
LUQEL WEB PORTAL

Water as it has never been seen before. The LUQEL web portal acts as the central hub for all user questions, also presenting topics and activities in connection with water. Current information about tap water quality in the respective cities. The web portal provides an overview about the LUQEL product family as well as further services. Using the product configurator, users can learn more about LUQEL products and also buy them. Plus detailed information about the highly developed technologies. Each user can build their own water profile, can access their personal water needs, and find ways to optimise their daily water intake.

Website
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Stefan Andreesen Principal Designer
„A project that redefines how water is used in a holistic ecosystem: digital and analog technologies merge and make individualized water possible to improve the enjoyment, well-being and health of users.“