Phoenix Design – Generation Change

After 32 successful years, Andreas Haug and Tom Schönherr, founders and Managing Partners of Phoenix Design, handed over the management to the next generation in early March 2019. 

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  • After 32 successful years, Andreas Haug and Tom Schönherr, founders and Managing Partners of Phoenix Design, handed over the management to the next generation in early March 2019.

    In 1987, both founded their design studio in Stuttgart. Starting small, Phoenix Design has developed into one of the most renowned and most successful design studios worldwide. As early as 1990, Phoenix Design began going international and cooperating with Japanese companies. Since 2008, Phoenix Design has dynamically developed its digital competencies and turned this area of expertise into a second corporate pillar.

    Left to right: Tom Schönherr, Yifan Zhang, Harald Lutz, Andreas Diefenbach, Marius Bauer, Andreas Haug, Joon-Mo Lee   

  • Founders Andreas Haug (left) and Tom Schönherr (right) hand over to next generation

    Founders Andreas Haug (left) and Tom Schönherr (right) hand over to next generation

    Today, Phoenix Design is present with more than 80 employees at locations in Stuttgart, Munich and Shanghai. Great brands accompany the shared path, among them Audi, Axor, Deli, Duravit, Fraunhofer, Gira, Haier, Hansgrohe, Hewi, Huawei, Interstuhl, Kaldewei, Lamy, Ledvance, LG, Loewe, Mercedes-Benz, Samsung, Selux, Schindler, Stiebel Eltron, Still, Vorwerk, Viessmann, Trumpf, Wilkhahn, Xiaomi and Zeiss.

    Tom Schönherr and Andreas Haug received the Lucky Strike Designer Award for their lifetime achievement as early as 1998, also being honored in 2012 with the Personality Award by the German Design Award, as well as the honorary title of “Red Dot Design Team of the Year” in 2018.

    “Change and re-inventing ourselves are part of our Phoenix Design DNA. We are proud and happy to have found strong successors,” says Schönherr.

    “Design lives and thrives on new ideas and bold perspectives. I'm already excited and looking forward to what our successors will create,” says Haug.

    Andreas Haug will remain partner and will provide his extensive professional experience to accompany the management board in their day-to-day business as an internal advisor. Tom Schönherr will collaborate with selected companies as an independent design-consultant.

  • Andreas Diefenbach, Managing Partner of Phoenix Design

    Andreas Diefenbach, Managing Partner of Phoenix Design

    Andreas Diefenbach (*1979) successfully finished his design studies at the Folkwang University of the Arts in Essen and the Stuttgart State Academy of Art and Design and has been a member of the Phoenix Design Team for more than 12 years, among other functions as Member of the Management Board. As of 2019, he is Managing Partner of Phoenix Design.

     

  • Joon-Mo Lee, Managing Director of Phoenix Design

    Joon-Mo Lee, Managing Director of Phoenix Design

    Joon-Mo Lee (*1976) graduated as Master in Innovation Management at Central Saint Martins in London; his work themes centre around the intersection of culture, design, and innovation. Since 2016, Joon-Mo Lee is Design Strategy Manager and Member of the Managing Board at Phoenix Design. As of 2019, he is Managing Director of Phoenix Design.

  • Harald Lutz, Managing Partner of Phoenix Design

    Harald Lutz, Managing Partner of Phoenix Design

    Harald Lutz (*1962) is Managing Partner of Phoenix Design since 2013 and is responsible for the Finance and HR Management of Stuttgart, Munich and Shanghai. Harald Lutz has been with the company for more than 11 years. He studied Business Administration with a focus on Business Computer Science, and before joining Phoenix Design, he was active in leading positions and as a Managing Director.

  • Yifan Zhang, Managing Partner of Phoenix Design

    Yifan Zhang, Managing Partner of Phoenix Design

    Yifan Zhang (*1987) is designer with international background who lived and studied in China and in Germany. He joined Phoenix Design four years ago. Since the autumn of 2017, he is General Manager China and as of 2019, Managing Partner of Phoenix Design.

  • Renowned brands accompany the way from PHOENIX till to today: Audi, Adidas, Arcelik, Axent, Axor, BenQ, Berendsohn, Bimos, Bosch, B/S/H, Casarte, Deli, Delicacy, Duravit, Dürr, Falk, Fraunhofer IPA, Fresenius, Gira, Gigaset, Haier, Hansgrohe, Hewi, Hirschmann, Huawei, Hüppe, Internorm, Interstuhl, Isimat, Jotec, Kaldewei, KaVo, Lamy, Luqel, Laufen, Ledvance, Leitz, LG, Loewe, Metrax, Mercedes-Benz, Midea, Miele, Neff, nvt, Osram, Pentair, Puma, Ronbow, Samsung, Schindler, Schunk, Selux, Shapes, Sharp, Siemens, Siteco, Stiebel Eltron, Still, Telekom, Trumpf, Viessmann, Vorwerk, Wilkhahn, Zeiss u.v.m.

Press Release

Phoenix Design – Generation Change

Stuttgart, 26 March 2019: After 32 successful years, Andreas Haug and Tom Schönherr, founders and Managing Partners of Phoenix Design, handed over the management to the next generation in early March 2019. 

In 1987, both founded their design studio in Stuttgart. Starting small, Phoenix Design has developed into one of the most renowned and most successful design studios worldwide. As early as 1990, Phoenix Design began going international and cooperating with Japanese companies. Since 2008, Phoenix Design has dynamically developed its digital competencies and turned this area of expertise into a second corporate pillar.

Today, Phoenix Design is present with more than 80 employees at locations in Stuttgart, Munich, and Shanghai. Great brands accompany the shared path, among them Audi, Axor, Deli, Duravit, Fraunhofer, Gira, Haier, Hansgrohe, Hewi, Huawei, Interstuhl, Kaldewei, Lamy, Ledvance, LG, Loewe, Mercedes-Benz, Samsung, Selux, Schindler, Stiebel Eltron, Still, Vorwerk, Viessmann, Trumpf, Wilkhahn, Xiaomi and Zeiss.

Tom Schönherr and Andreas Haug received the Lucky Strike Designer Award for their lifetime achievement as early as 1998, also being honored in 2012 with the Personality Award by the German Design Award, as well as the honorary title of Red Dot: Design Team of the Year in 2018.

“Change and re-inventing ourselves are part of our Phoenix Design DNA. We are proud and happy to have found strong successors,” says Schönherr.

Since early March 2019, the new Management team – consisting of Andreas Diefenbach, Harald Lutz, Joon-Mo Lee and Yifan Zhang – is heading the three Phoenix Design studios in Stuttgart, Munich and Shanghai.

“Design lives and thrives on new ideas and bold perspectives. I'm already excited and looking forward to what our successors will create,” says Haug.

Andreas Haug will remain partner and will provide his extensive professional experience to accompany the management board in their day-to-day business as an internal advisor. Tom Schönherr will collaborate with selected companies as an independent design-consultant.


About Andreas Diefenbach: 
Andreas Diefenbach (*1979) successfully finished his design studies at the Folkwang University of the Arts in Essen and the Stuttgart State Academy of Art and Design and has been a member of the Phoenix Design Team for more than 12 years, among other functions as Member of the Management Board. As of 2019, as Managing Partner of Phoenix Design.

About Harald Lutz
Harald Lutz (*1962), Managing Partner of Phoenix Design since 2013, is responsible for the Finance and HR Management of Stuttgart, Munich and Shanghai. Harald Lutz has been with the company for more than 11 years. He studied Business Administration with a focus on Business Computer Science, and before joining Phoenix Design, he was active in leading positions and as a managing director.

About Yifan Zhang:
Yifan Zhang (*1987), designer with international background who lived and studied in China and in Germany, joined Phoenix Design four years ago. Since the autumn of 2017, as General Manager China. As of 2019, as Managing Partner of Phoenix Design.

About Joon-Mo Lee: 
Joon-Mo Lee (*1976) graduated as Master in Innovation Management at Central Saint Martins in London; his work themes centre around the intersection of culture, design, and innovation. Since 2016, Joon-Mo Lee is Design Strategy Manager and Member of the Managing Board at Phoenix Design. As of 2019, as Managing Director of Phoenix Design.
 

About Andreas Haug und Tom Schönherr:
Andreas Haug (*1946) and Tom Schönherr (*1954), founded together in 1987 the design studio Phoenix Design in Stuttgart. Her career is closely linked to the rise of modern German design. Andreas Haug and Tom Schönherr have already received the prestigious Lucky Strike Designer Award and the German Design Award "Personality" for their life's work. Most recently the honorary title Red Dot: Design Team of the Year 2018.


About Phoenix Design: 
Phoenix Design is a studio for design and innovation, creating smart, meaningful, and substantial brand experiences which touch people – today for tomorrow and always driven by Logic, Morals, and Magic. Since its foundation, Phoenix Design has been honoured with more than 800 design awards, of which about 400 in the last five years alone, most recently receiving the honorary title of “Red Dot: Design Team of the Year 2018”. With a clear user focus and typical for the brand: That’s how Phoenix Design develops products as well as entire product portfolios. Focussed on the needs of the user and on self-explanatory interaction with the product. With the aim of bringing to life the brand identity in a way that’s both brand-typical and emotionally touching. More than 80 staff at the Stuttgart, Munich, and Shanghai locations are working on creating Product and Interaction Design. www.phoenixdesign.com.

Contact:

Silvia Olp, Head of Communications
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Carolin Schobel, Communication Manager
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