User-Centric Design – Put People First.

An interview by Andreas Diefenbach, Managing Partner, Phoenix Design in the renowned d+a magazine about user-centered design using RainTunes as an example.

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  • DESIGN AND ARCHITECTURE Issue 118.

    DESIGN AND ARCHITECTURE Issue 118.

    Design means: thinking products from the user's point of view - as a best practice example, Andreas Diefenbach, Managing Partner, Phoenix Design, talks about the RainTunes shower system in the November issue of the Asian d+a magazine.

  • User-centered design using the example of RainTunes

    User-centered design using the example of RainTunes

    As a "phygital" product, RainTunes combines the physical shower experience with the digital app into a multi-sensory experience. With the aim of combining the physical and mental well-being of the user, the individual selection of video, music, light and temperature addresses several senses simultaneously - the bathroom becomes a place of self-pampering.

    >>> More about RainTunes

  • The d+a magazine

    The d+a magazine

    About d+a: The magazine d+a (design and architecture) was founded in 2001 and is a bi-monthly magazine, as well as a digital version, aimed at professionals in the design and architecture industry, especially in Asia and Southeast Asia.

    >>> More about d+a

  • Andreas Diefenbach, Managing Partner, Phoenix Design, Stuttgart

    Andreas Diefenbach (*1979) has been a Phoenix Design Managing Partner since 2019. He successfully finished his studies in Industrial Design at the Stuttgart State Academy of Art and Design and the Folkwang University of the Arts in Essen. Since 2006, he has held several positions with Phoenix Design, most recently as a member of corporate management. As a specialist for the sanitary and investment goods industries, he has consulted international brands in their innovation process and is today responsible for the areas of Business Development, HR, and Marketing.

    “Leadership in design, and particularly in innovation, calls for a new perspective and for a culture of true creativity, for hungry development, for critical reflexion, and for variety full of curiosity. This capability for change is deeply engrained in the Phoenix Design DNA.” – Andreas Diefenbach

    adi (at) phoenixdesign.com
    M +49 173 729 4615