Tom Schönherr is co-author of the book on sustainable brand management and implementation published by Gabler. Tom Schönherr's point of view in his article "Erst Design macht Marken (be-)greifbar" ("Only Design Makes Brands Tangible and Understandable") is: "Brand design is a marathon, not a sprint." In his opinion, this is valid for both consumers and suppliers.
The Dictate of Brand Management
Tom Schönherr is co-author of a new book on sustainable brand management and implementation published by Gabler. On the basis of a case study, in which the importance of brand management and implementation is explained using the example of the brand Loewe, well-known authors from the fields of science, industry and consulting put forward 11 propositions on brand management.