Here, you can find texts and images for your press work as well as general information about Phoenix Design, interview excerpts, trade publications and lecture/presentation/conference events. For your comments and questions concerning interview appointments, trade publication contributions, award jury participation, speeches as well as additional product and project texts (including photographic material), please contact Silvia Olp:

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  • CTO Autumn Forum of the Diesel Curatorium

    They say the future belongs to courageous companies. But what happens when courage, sense and perspective fall? We are looking forward to this year's CTO Autumn Forum of the Dieselkuratorium on October 16, 2020 in Berlin in the tension between fragility and robustness!

  • Future mobility: Maritime Urbanization

    How about the future of mobility in urban coastal regions? How can flexible means of transport be seamlessly linked to the rigid architectural stock while being redefined?

  • Phoenix at the AXOR-Event in Kunming, China

    Phoenix Design is guest at a big AXOR event in Kunming, South China! Our senior designer Lun Yeh is one of the main speakers of the evening, talking about the intersection of design and luxury.

  • Best of Best and Winner - Iconic Awards 2020: Innovative Architecture

    Time to celebrate! Once again this year, Phoenix Design - together with its long-standing partner hansgrohe - was honoured at the Iconic Award 2020: Innovative Architecture. We are happy to receive 3x "Best of Best" and 1x "Winner" in this international competition.

  • Collector - Intelligent Drum Kit

    Tianchen Liu worked for his master's thesis at Delft University of Technology on the drum kits of the future in collaboration with the Phoenix Design Academy. "Collector" is the concept for an intelligent drum kit that fundamentally brings emotions that connect drummers and their drums into new acoustic possibilities. More >>>

  • 11x Red Dot Design Award: best of the best & winner

    Phoenix Design is honoured to receive 11 awards at the Red Dot Design Award 2020, among them one Best of the Best for the hansgrohe kitchen faucet Aquno Select M81. The international panel of nearly 40 jurors honoured only 76 of the more than 6,500 submitted products from 48 categories with the competition’s top accolade, the “Best of the Best”.

  • Optimizing the Design Circle

    A successful article in the well-known Chinese magazine Art and Design after an interview with Andreas Diefenbach (Stuttgart) and Yifan Zang (Shanghai), both managing partners of PHOENIX DESIGN:

  • iF DESIGN AWARD 2020 - 10x Gold & Winner

    PHOENIX, together with their client hansgrohe, wins the highest award in the iF DESIGN AWARD 2020 competition: an iF DESIGN AWARD in GOLD for the RainTunes shower scenario. Plus another 9 iF DESIGN AWARDs in various disciplines – an outstandingly brilliant result for PHOENIX and their customers.

  • Four things we learned about visual collaboration tools when we switched to a remote-first creative process

    How do you keep up a collaborative creative spirit when you become remote-first overnight? Understand how our creative process became more inclusive, collaborative, transparent, and ultimately more independent from our office space and location in our newest article >>>

  • Magic 13 – A flood of awards for PHOENIX

    3x Gold and 10x Winner. Grandiose result at the German Design Award 2020 and the festive award ceremony on 07.02.2020 in Frankfurt. PHOENIX and its customers AXOR, hansgrohe, Bora, Stiebel Eltron, Isimat, Jotec, Luqel and Vorwerk are delighted about these awards. Creating smart, meaningful and substantial brand experiences is the claim in PHOENIX's design language, and it runs through all industries. Here it is kitchen-household, bathroom wellness, medical technology, industrial products and even apps. The jury has honoured these achievements.

  • PAGE > Design Operations

    Everybody’s talking about DesignOp’s – but exactly what is it? This is the topic of one of the title leads of PAGE 05.2020. How PHOENIX has been developing this theme in collaboration with client Stiebel Eltron, was published in the May edition of PAGE magazine. “Consistent design must have top priority for C-level management,” says Claudia Tietge, Design Business Manager, PHOENIX. >>>

  • Red Dot Yearbook 2020 > Interview

    An interview with PHOENIX for the Red Dot Yearbook 2020. Andreas Diefenbach, Managing Partner and Matthias Oesterle, Design Business Manager answer questions about the Best of the Best for the hansgrohe Aquno Select M81 kitchen mixer.


  • boma Summit 2019 – Brand Driven Innovation

    Phoenix Design accompanied the international Conference for Digital Transformation on 25–26 September 2019 in Berlin with a speech and subsequent round of discussions. Together with its client STIEBEL ELTRON, Phoenix Design represented by Design Business Manager Felix Mattes showed how an initially small design project may end up transforming an entire company.

  • Phoenix Design – New Managing Partners and Directors

    Since the beginning of 2019, the new Management team, consisting of Managing Partners Andreas Diefenbach, Harald Lutz, Yifan Zhang, and Managing Director Joon-Mo Lee, runs the PHOENIX studios in Stuttgart, Munich, and Shanghai.

  • BAUMEISTER - The Connection of Things

    Architecture magazine BAUMEISTER in conversation with Andreas Diefenbach, Managing Partner of PHOENIX. Phoenix Design has worked with large bathroom and plumbing companies for decades. Andreas Diefenbach, designer and managing partner of Phoenix Design, explains in an interview how to develop a brand language and what the upcoming trends in the bathroom and sanitary industries are. The interview was conducted by Alexander Russ and will be published by Baumeister in the May 2020 issue.

  • Phoenix Design – Magazine

    What moves us – briefly written in our current Phoenix Magazine FIRST. NOW. NEXT. Come with us and discover the origins of Phoenix Design. Enjoy our success today together with us. And read our thoughts about the future. Download now!

  • F.A.Z. Quarterly > Wie das TV Gerät verschwindet

    Eine Reportage von Thomas Lindemann für das Suplement Quarterly der Frankfurter Allgemeinen Zeitung Ausgabe Januar 2020. Im Interview mit Andreas Diefenbach, Managing Partner von PHOENIX.

  • 7 Red Dots – Rainfinity and Track&Trace win 'best of the best'

    Phoenix Design won the highest award in competition twice together with its clients Hansgrohe and Trumpf, the Red Dot Award 2019: best of the best. The awarding ceremony took place at 8 July 2019 in the Aalto theatre in Essen/Germany including the hand-over of the title of honor "Red Dot: Design Team of the Year".

  • Designing Authenticity

    Andreas Diefenbach, Managing Partner of PHOENIX, was keynote speaker at the Designblok in Prague as well as guest lecture in the Department of Architecture at the Technical University (CTU), Prague. Extracts from his lectures can be found here >>>

  • THE TIMES > Raconteur

    In the Suplement Raconteur of the newspaper "THE TIMES", an interview with Joon-Mo Lee and Andreas Diefenbach, both managing directors of PHOENIX> "It takes courage to seek inspiration where others do not look." >>> Article from THE TIMES "Tacit desires, unspoken wishes" as PDF download is available here.

  • Interview on the Fellowship Programme

    Added brand value is created by design, even in digital experience worlds. That’s why PHOENIX offers professional guidance for doctoral candidates at the Diesel Medal Postgraduate Programme in the area of imitation suppression via IP, together with the German Design Council and the brand consultancy GMK Markenberatung.

  • Transforming the Shower

    hansgrohe presented their new shower family “Rainfinity”, designed by PHOENIX, at the ISH 2019 in Frankfurt/Germany. In combination with the “hansgrohe Home” App, also designed by PHOENIX and RainTunes the innovative, digital shower system for the bathroom.

  • Discover Germany by PHOENIX

    Smart Living with logic, ehtics and magic. The Inflight magazine "Discover Germany" and Andreas Diefenbach, Managing Partner, PHOENIX, about the responsibility of designers, about the needs of everyday life. The magazine flies with airlines such as Lufthansa, British Airways, Eurowings, Austrian Airline and Swiss Air.

  • Germand Design Award for PHOENIX and LEDVANCE

    German Design Award “Winner“ 2019 for SCALE: Phoenix Design receives together with its client LEDVANCE the coveted award of the German Design Council. The international jury honours the Visual Design Language for innovative lighting products designed by Phoenix Design with a "Winner" award.

  • When Reduction Becomes Inspiration

    For a few months now, Andreas Diefenbach has been part of the Phoenix Design management team. In an interview with Wirtschaftsforum, he relates which changes his new role in the company entails, and what common denominators exist between Japanese calligraphy and his company.

  • Phoenix Design > Red Dot Design Team of the Year 2018

    The award of honour “Red Dot: Design Team of the Year” was awarded this year to Phoenix Design with its design teams in Stuttgart, Munich, and Shanghai. We are very happy about this special award! The Award Winning Ceremony and Exhibition Opening took place in Red Dot Designmuseum, Essen/Germany. 

  • Andreas Diefenbach about TRUMPF Track&Trace

    Andreas Diefenbach, Phoenix Design Managing Partner, in an interview on TRUMPF Track&Trace, one of this year’s winners of the Red Dot Design Award 2019: best of the best. He talks about the design, his philosophy, and general trends.

  • The Ecosystem and the tip of the Iceberg

    Ecosystem. Buzzword of the year 2019. With no doubt. And it is a word that won´t go away easily. Because we will be living with it for years to come. And we have, for almost 4.5 billion years. Companies are pouring billions into “The Ecosystem”. But what is this Ecosystem everyone is talking about? A walk.

  • 11. Gebot: Ein Produkt soll berühren!

    Tom Schönherr hätte Dieter Rams‘ zehn Geboten guter Gestaltung noch ein elftes hinzugefügt: die Aufgabe zu Berühren. Anlässlich der Auszeichnung „Red Dot: Design Team of the Year 2018“ sprechen er und Andreas Haug, beide Gründer und Managing Partner von Phoenix Design, über ihre Geschichte, die Macht der Emotionen und Langlebigkeit im Produktdesign. Ein Auszug aus dem WirtschaftsWoche-Interview.

  • The Dictate of Brand Management

    Tom Schönherr is co-author of the book on sustainable brand management and implementation published by Gabler. Tom Schönherr's point of view in his article "Erst Design macht Marken (be-)greifbar" ("Only Design Makes Brands Tangible and Understandable") is: "Brand design is a marathon, not a sprint." In his opinion, this is valid for both consumers and suppliers.

  • Phoenix Design and Wilkhahn

    Wilkhahn shows its newest product designed by Phoenix Design to the public: the Conference Chair "Intra". At the ORGATEC in Cologne/Germany, the internationally leading trade show for modern working environments, the furniture manufacturer presented  his answer to increased dynamics and more agility in the office environment.

  • Yifan Zhang is appointed to the Management Board

    Yifan Zhang, General Manager China at Phoenix Design, heads the design studio Shanghai since its opening in 2017. With his appointment as Member of the Board, he is also part of the Phoenix Design Management from now on. Under his leadership, Phoenix Design has acquired important new clients and established itself further on the dynamic Chinese market.

  • "Food Service Experience" above the clouds

    Philipp Emmert dealt with the “Smart Economy Service Experience” during air travel at the Phoenix Design Academy. From that experience, the industrial designer has deduced his concept for a holistic „Food Service Experience“ for passangers and stewards. The designed components comprise: Service Units (Meal Server, Refiller), Travel Bottle, self-heating Smart Packaging.

  • What Aristotle already knew

    Phoenix Design has been active as a design and innovation consultancy for 31 years according to the philosophy of “Logic, Morals and Magic” – today, for tomorrow. It’s a unique philosophy, since these terms are rather unusual in a design context. So where does it come from?

  • Building of the Future

    Tony Jankowski dealt with sustainable, autonomous building at the Phoenix Design Academy. From that experience, the product designer has deduced his concept for mobile robotic system for realising extremely lightweight and stable architectural structures according to prototypes found in nature. The bionic components: "Spider" and "Snail".

  • 100 Years of Bauhaus - Interview Andreas Haug

    "(...) What’s much more important: these designs are convincing in terms of longevity and verifiable business success. In this respect, Phoenix Design follows the tradition of Bauhaus and Ulm school – embodying the virtues of German design." Our philosophy describes how closely we are linked to this movement. On the occasion of its anniversary, Andreas Haug, Founder of Phoenix Design, will answer three questions about Bauhaus.

  • Differentiation Via “Brand” Design Thinking

    In order to survive the digital revolution, German companies need a new instrument: Brand Design Thinking. A Polemic.

  • Schüler entdecken Design

    Kombiniere ein Möbelstück mit einem Adjektiv – und designe das „kompakte Sofa“. Werkgymnasiasten in Heidenheim haben zusammen mit Phoenix Designerin Steffi Moser ihre Lieblingskombi gestaltet. Mit der Workshop-Reihe "Entdecke Design" der Stiftung Deutsches Design Museum, wurden mit der gleichnamigen Bildungsinitiative seit 2014 schon über 16.000 Schüler in ganz Deutschland erreicht. Phoenix Design gehört zu mehr als 200 Designern, die das Projekt unterstützen.

  • 30 Years of Phoenix Design with logic morals magic

    Following the motto of “30 Years of Phoenix Design – Logic, Moral, Magic”, this 30-year anniversary saw a spirited celebration at the legendary BIX jazz club in Stuttgart with more than 200 business partners and staff. Andreas Haug and Tom Schönherr took anecdotes as well as flops and hits from those days to the stage. The future was presented as well: new management board, new business areas, and strong growth in the Asian region.

  • Relaunch of Phoenix Design's Corporate Design

    From product design to innovation design partner: Phoenix Design adjusts its visual appearance. With the new Corporate Design, Phoenix Design not only parts with its red square, the logo is also shortened to one single concise word: PHOENIX.

  • Phoenix Design Studio Munich

    Since October 2015, we have been present in Munich, with our most recent branch office creating the basis for further growth and looking after exciting new projects. See for yourself, take a look at the extraordinary interior design by Ippolito Fleitz and get to know our new interdisciplinary team.

  • Archetype of a service robot Care-O-bot 4

    Service-Robot Care-O-bot 4. The archetype of a service robot for tomorrow, developed and designed in close cooperation between Fraunhofer institute and Phoenix Design. Not only in the care sector does automation run its course. Routine chores in the private as in the public sector can be taken over by this android.