Now a tradition at this time of year. HfG Schwäbisch Gmund product design students come to Stuttgart for feedback discussions on PHOENIX.
Idea: To give students an insight into the everyday life of a design agency. From the first briefing, research and script, through model building to the final customer presentation. And like every year, the students, under the direction of Prof. Sigmar Willnauer, brought selected projects for a feedback discussion. HYGIENE was the headline of all her concepts. The PHOENIX designers Stefan Andreesen (Prinicipal Designer) and Winfried Werthmann (Designer) were able to contribute their experiences on this topic and with this feedback the students will now further develop the projects. A real WIN-WIN situation for both sides. www.hfg-gmuend.de