• Design as Innovation Driver

    Design as Innovation Driver

    In mid-January 2018, the publication “Innovationstreiber Industriedesign aus Baden-Württemberg” [industrial design from Baden-Wuerttemberg as innovation driver] was first presented to the public; initiated by the Design Center, the publication was funded by the Ministry for the Economy, Labour and Housing. Also contributing: Phoenix Design.

    The initial starting point for this publication: questions asked within the scope of design consulting at the Design Center Baden-Wuerttemberg. It became apparent that there is an intense need for up-to-date information about a wide variety of facets in design competence and the collaboration between industry and design business.

    In some 70 case studies, companies and design studios are showcasing particularly innovative projects they jointly led to success. Short texts present the respective motivation for the project, how design was integrated into the development process, which innovative features and which particular design features each product has.

    We’d like to say thanks to Christiane Nicolaus and Armin Scharf for taking into consideration two project examples by Phoenix Design: Fraunhofer IPA with service robot Care-O-bot4 as well as the shower unit Raindance Select Showerpipe by hansgrohe. The publication is rounded off by content about all forms of cooperation between industry and design, about the structure of the product development process, about industrial property rights and different remuneration models. A truly felicitous publication!

    Available free of charge from the Design Center Baden-Wuerttemberg (only in German).


    Design as Innovation Driver