• Academy Project Wins Lucky Strike Junior Award

    Academy Project Wins Lucky Strike Junior Award

    Tony Jankowski has won the Lucky Strike Junior Designer Award 2018 for his final thesis on “Autonomous Construction for the Future”. He developed and realized the award-winning concept DUOTEC, centered around a mobile robotic system, at the Phoenix Design Academy under the mentorship of Principal Designer Sven Feustel.

    The Lucky Strike Junior Designer Award ranks among the most coveted awards for up-and-coming talent in Germany. Students from 50 universities as well as numerous job starters had submitted their work at this year’s competition. Tony Jankowski from HTW Berlin has won the prize in the category “Product & Industry”.

    DUOTEC represents a mobile robotic system for realizing extremely lightweight and stable architectural structures following examples taken from nature. One of the robots will build individual modules of a structure which are then combined and their surfaces seamlessly locked in place by a second robot.

    The panel of jurors with its chairman Prof. Johann H. Tomforde presented these arguments for their decision:

    “The Bachelor Thesis presented by Tony Jankowski entitled ‘Autonomous Construction: Innovative Tools in the Construction Process’ is regarded by us jurors – after comprehensive discussion – as a groundbreaking design method for the area of ‘Product & Industry’. Constructions derived from bionics were generated from fibres and composite materials right on site by the mobile robotic system DUOTEC, saving resources and utilising state-of-the-art coiling and printing techniques. We can foresee entirely novel and at the same time sustainable product design possibilities for such methods and construction approaches.”

    The award-winning ceremony took place on 24 November 2018 at stilwerk Hamburg. There, the successful design works are exhibited until 8 December 2018.

    The Lucky Strike Design Award has a historical importance for Phoenix Design. In 1998, only eleven years after founding their studio, Andreas Haug and Tom Schönherr were honored with the prestigious design award for their lifetime achievement.

    Photo: stilwerk

    Academy Project Wins Lucky Strike Junior Award
  • Semester project focusses on installers at home

    Semester project focusses on installers at home

    This year, Phoenix Design again supports a project at the Hochschule der Medien (HdM) in Stuttgart [Stuttgart Media University]. Interaction Designers Carolin Schmitt, Claudia Tietge and Transportation Designer David Samuel Weiskopf are Visiting Lecturers, mentoring the Service Design Project during the current winter semester.

    In order to find answers to the question of “How can we create services for installation or maintenance processes in the home that are more efficient, trustful, and positive?”, students from the Information Design degree programme will develop concepts to improve user’s crucial points.

    With the support of the Phoenix Design experts, the students from the 4th, 6th and 7th semesters will walk through an entire design process, starting with research and analysis, moving on to ideation, storytelling and continuing all the way to the final visual design. On 5 February 2019, the semester project will end, with the students presenting their results at the Phoenix Design studio in Stuttgart.

    Semester project focusses on installers at home
  • "Food Service Experience" above the clouds

    "Food Service Experience" above the clouds

    Philipp Emmert dealt with the “Smart Economy Service Experience” during air travel at the Phoenix Design Academy. From that experience, the industrial designer has deduced his concept for a holistic „Food Service Experience“ for passangers and stewards. The designed components comprise: Service Units (Meal Server, Refiller), Travel Bottle, self-heating Smart Packaging.

  • ISIMAT presents its new Screen Printing Machine

    ISIMAT presents its new Screen Printing Machine

    ISIMAT, developer and manufacturer of high-performance printing machines for package printing, presents its newest generation screen printing machine at the globally leading trade show for the glass industry GLASSTEC at Düsseldorf, taking place on 23–26 October 2018designed by Phoenix Design.

    With the new screen printing machine by ISIMAT, glass containers can be decorated in an innovative manner at up to eight printing stations, up to 100 items per minute. Thanks to its top precision of register, the new I series delivers discerning printed images in photo-realistic quality. By means of a patented process, even multi-coloured décors and bottles with complex shapes can be printed in one single machine cycle.

    Phoenix Design has paid particular attention to a clear, reduced design and the integrative treatment of the individual printing components to simplify the handling for its user. The genes of the predecessor model were kept for recognizability, the utilised materials glass and stainless steel make for a premium appearance. For the first time, a visually separated machine area defines the entry and exit of the glass bottles. The different operating states are visualised intelligently via the interior lighting – the illumination colour will e.g. change to red if a problem in the printing process occurs.

    ISIMAT at the Glasstec trade show: Hall 12, Stand C53.


    ISIMAT presents its new Screen Printing Machine
  • Yifan Zhang is appointed to the Management Board

    Yifan Zhang is appointed to the Management Board

    Yifan Zhang, General Manager China at Phoenix Design, heads the design studio Shanghai since its opening in 2017. With his appointment as Member of the Board, he is also part of the Phoenix Design Management from now on. Under his leadership, Phoenix Design has acquired important new clients and established itself further on the dynamic Chinese market.

  • 11. Gebot: Ein Produkt soll berühren!

    11. Gebot: Ein Produkt soll berühren!

    Tom Schönherr hätte Dieter Rams‘ zehn Geboten guter Gestaltung noch ein elftes hinzugefügt: die Aufgabe zu Berühren. Anlässlich der Auszeichnung „Red Dot: Design Team of the Year 2018“ sprechen er und Andreas Haug, beide Gründer und Managing Partner von Phoenix Design, über ihre Geschichte, die Macht der Emotionen und Langlebigkeit im Produktdesign. Ein Auszug aus dem WirtschaftsWoche-Interview.

  • What Aristotle already knew

    What Aristotle already knew

    Phoenix Design has been active as a design and innovation consultancy for 31 years according to the philosophy of “Logic, Morals and Magic” – today, for tomorrow. It’s a unique philosophy, since these terms are rather unusual in a design context. So where does it come from?

  • New Client: STIEBEL ELTRON

    New Client: STIEBEL ELTRON

    STIEBEL ELTRON and Phoenix Design will work together in the future, defining the design of innovative home and heating technology. As one of the globally leading manufacturers in the area of “renewable energies”, the company has awarded the Stuttgart-based studio with the commission for product and interaction design. Intelligent and sustainable solutions will constitute the centre of this partnership, entirely in line with the PHOENIX corporate vision of “Smart Living”.

    How can we live in an energy-conscious way without compromising comfort? Just one of the questions recently asked by an interdisciplinary PHOENIX team in close collaboration with STIEBEL ELTRON. In two current projects, the designers are working on products and digital services representing smart energy management and outstanding user friendliness – while offering added value for feeling at ease at home.

    The products and services are to integrate perfectly into the living environment of the people, and be most of all easy to use. Moreover, it is an exciting assignment and a great proof of trust and confidence for us to develop a new design language overarching physical and digital topics,” says Design Business Manager Claudia Tietge, leading the team on the Phoenix Design side.

    With STIEBEL ELTRON, Phoenix Design wins over yet another renowned industrial client, following STILL.

    STIEBEL ELTRON is an internationally operating Group and is among the global market and technology leaders in the fields of building services and renewable energies. As a family-owned company driven by innovation, STIEBEL ELTRON pursues a clear strategy in the production and development of products – for environmentally friendly, efficient and convenient building services. Turnover is more than €500 million, with approximately 50 percent coming from export.

    New Client: STIEBEL ELTRON
  • Phoenix Design > Red Dot: Design Team of the Year 2018

    Phoenix Design > Red Dot: Design Team of the Year 2018

    All information, publications, and photos regarding the award of honour for Phoenix Design sumed up.

  • Fellowship Program

    Fellowship Program

    Candidates wanted! Protecting the Brand Experience Identity in a Digital Context. The German Design Council, together with the Graduate College Dieselmedaille, has initiated a Fellowship Program in order to help shape and design the new rules for Brand Management in the digital age and to make them available to companies.

    Today, the point is not only to generate and shape the Brand Moments along the Customer Journey, they also need to be protected against competition by imitation.

    We are looking for candidates for this Fellowship Program: “Suppressing imitations by means of IP (Intellectual Property), for design-based added value in brand experiences with digital products and services.” Academic supervision is done by the Centre d'études internationales de la propriété intellectuelle (CEIPI), the European Education Center for IP Management, at the Université de Strasbourg; practical supervision will be performed by Phoenix Design. 

    Within the framework of the Fellowship Program, a project doctorate is being worked on whose topic fits the program while at the same time encompassing a corporate issue. Candidates need to be interested in the topic of intellectual property and have three years’ experience in handling IP (brands, design, copyrights, etc.). An expressly legal training is not required.    

    Statement: Andreas Diefenbach, Member of the Board, Phoenix Design: “Germany as an industrial location is pre-eminent in having invented and formed many strong brands. The core essence of each brand implies ‘the warm glow of familiarity.’ The power of this implicit memory is an essential driving force and influencing factor for forming and shaping brands. In the digital age, some seemingly manifest brand management rules will be broken or turned upside down. New factors like participation or adaptability are shaping existing brands and creating new ones. In this context, IP will play an enormous part in securing added value, since the meaningful brand moments are exactly the things that will continue to create confidence and trust, orientation, and differentiation in our interconnected society.”

    Find more information about the Fellowship Program and contact details at: https://www.forum-dieselmedaille.de/rat-fur-formgebung-phoenix/

    Feel free to address any additional questions to Silvia Olp, Head of Communications, Enable JavaScript to view protected content.

    Fellowship Program
  • German Design Award "Winner" 2019: LEDVANCE Scale

    German Design Award "Winner" 2019: LEDVANCE Scale

    The panel of jurors met in August, and now the first German Design Award 2019 winners have been chosen. Among the winners: "Scale" by LEDVANCE, designed by Phoenix Design. We are very happy about this success, together with our client.

    In close, interdisciplinary collaboration with LEDVANCE, a world leader in innovative lighting products and smart lighting solutions, Phoenix Design developed a design strategy that takes the very expression of the visual brand into 3-dimensional product-appearance. SCALE is a design system that will allow maximum flexibility in application, yet ensure consistent brand tonality for all future products to come. The corporate design of the brand LEDVANCE was developed and designed by KMS TEAM.

    The German Design Award directly contributes to the overall commercial success. Prizes will only be awarded to projects that truly represent pioneering contributions to the German and international design landscape. The highly esteemed, international jury guarantees this. The German Design Award identifies and presents unique design trends: a competition that advances the design-oriented scene.

    See story >>>

    See product >>>

    German Design Award "Winner" 2019: LEDVANCE Scale
  • AXOR Pre-Launch Event in Beijing

    AXOR Pre-Launch Event in Beijing

    At the opening day of the Design China Beijing 2018 trade show, Jonas Hänel, Senior Product Designer at Phoenix Design in Shanghai, will be there on behalf of our client AXOR. He co-designed the luxury fitting, and will accompany the Pre-Launch Event of AXOR MyEdition on 20 September 2018 in Beijing with two talks.

    Matching the impending product launch of Axor MyEdition on the Chinese market, Jonas Hänel – together with Michael Kiolbassa, Head of Brand Communication at AXOR – will present the new customizable line of fittings to an exclusive circle of journalists, among them representatives from GQ, ELLE DECO and Interni, at 4:00 pm and answer their questions.

    After the official start of the event, Jonas Hänel will appear as a speaker at the Design Forum, presented by Domus, starting at 7.15 pm. Following the AXOR lead topic "Reinvent Luxury", the designer from PHOENIX will present his views on the importance and the design of luxury to an by-invitation-only trade audience, together with Ma Yansong, architect and founder of MAD Architects, as well as T.K. Chu, interior decorator and Chief Designer at T.K. Chu Design Ltd.

    Expected participants comprise some 240 representatives from design, business, and the media.

    The AXOR MyEdition line of fittings and further products by the same brand will be on display from 20 through 25 September 2018 at the Design China Beijing trade fair grounds, Contemporary Design Hall, Stand No. D15.

    More about AXOR MyEdition >>>

    Photo: Jonas Hänel (left) on stage at the Award Winning Ceremony of the Red Dot: Design Team of the Year 2018 in Essen.

    AXOR Pre-Launch Event in Beijing
  • Building of the Future

    Building of the Future

    Tony Jankowski dealt with sustainable, autonomous building at the Phoenix Design Academy. From that experience, the product designer has deduced his concept for mobile robotic system for realising extremely lightweight and stable architectural structures according to prototypes found in nature. The bionic components: "Spider" and "Snail".

  • LunchTalk: Containerwerk

    LunchTalk: Containerwerk

    On Tuesday, 11 September 2018 at noon, Ivan Mallinowski and Christine Schaal from Containerwerk were our talk guests at Phoenix Design in Stuttgart. LunchTalk means training at every first Tuesday of the month with all employees and guest speakers from various design disciplines.

    According to Containerwerk, they’re developers, designers and self-starters. “We went in search of answers to housing shortages and to affordable, resource-conserving, contemporary living and found them. In the spirit of the circular economy and environmental and social sustainability, Containerwerk purchases used shipping containers and upgrades the body into high-quality, affordable living space.” | www.containerwerk.com/en

    Excellent food from the PHOENIX kitchen and good conversation afterwards (12:30) are a guarantee. We know each other, want to learn from each other and benefit from synergies. Our guest speakers also got insight into our world of logic, morals and magic.

    Former LunchTalk speakers: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Trage, Dorten; Marcus Fischer, Mackevision; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker, Strichpunkt; Dr. Frank Heinlein, Werner Sobek; Martin Wippler, Klangfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projektriangle; Andreas Kunert, Leithaus-Film; Kai Bierich, Wulf Architekten; Marius Bauer, Umwerk; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin; Roman Rackwitz, Engaginglab; Ahmet Sakali, Testingtime; Moritz Dörstelmann, FibR; Aline Käfer, LIGANOVA; Joël Gähwiler, ZhdK.

    LunchTalk: Containerwerk
  • German Design Award

    German Design Award

    The jurors for the German Design Award have held their session. Silvia Olp, Head of Communications at Phoenix Design, has several times been one of the 45 international jurors deciding on the award levels »Special Mention«, »Winner« and »Gold«.

    The competition’s categories comprise the segments »Excellent Product Design« and »Excellent Communications Design«. Moreover, the »German Design Award Personality« honours the lifetime achievement of an outstanding design personality. Up-an-coming design talent may hope for a special prize complete with financial endowment: the »German Design Award Newcomer«.

    With a new category called »Classics & Re-Editions« in Excellent Product Design, the German Design Council is for the first time honouring products which prove compelling thanks to their timeless design or which carry a design classic further and re-interpret it.

    The award winning ceremony will take place on 8 February 2019 on the occasion of the trade fair Ambiente in Frankfurt am Main, Germany.

    Quote by the panel of jurors: “As regards trends, I first and foremost see one thing here: everything is getting more digital, in many areas! Making technology easily usable for people is a big thing in current design,” says juror Dina Gallo, Head of Design Management at TRUMPF.


    The jurors at a glance >>>

    German Design Award
  • Interview Designreport

    Interview Designreport

    Do designers have a theory that lets make them make practical progress? Where do critical design arguments and exchanges take place today? For the current issue of designreport, Klaus Meyer asked six designers about their positions on design theory – among them Joon-Mo Lee, Member of the Board at Phoenix Design.

    Alongside Barbara Schmidt/Berlin, Harald Gründl/Vienna, Inga Sempé/Paris, Erik Spiekermann/Berlin and Stefan Diez/Munich, PHOENIX Design Strategy Manager Joon-Mo Lee answers the journalist’s questions.

    Is there a theoretical position which influences your practical work?
    Lee: The guiding principles of our work at Phoenix Design are the terms Logic, Morals, and Magic developed by Tom Schönherr and Andreas Haug. Here, Logic not only means the rational coherence of a product, but rather a comprehensive creation of cultural sense according to the maxim of “Form Follows Meaning”. Moral refers to our societal mission as designers: we don’t want to abuse our responsibility as cultural mediators, but effect changes that improve people’s lives. Magic, then, represents our claim to touch people with our design in a lasting way. Especially in a time that’s strongly characterised by technological innovations, we need to find ways of shaping product experiences in a way that’s more human and more emotional.

    Why is this approach important to you?
    Lee: Theory and practice belong together. Theory on its own cannot change the world. And practice without philosophical underpinnings is in danger of becoming meaningless or lacking direction.

    Where does a critical discussion about design take place these days?
    Lee: For instance inside design agencies. At the Universities of Applied Sciences, too. All in all, however, industry does not discuss design and innovation sufficiently. The terms are used in everyday business language, it is true; but only a few people actually think about what design may mean in concrete terms for an organisation; what innovation really consists of; and which consequences a serious commitment to design and innovation really brings about.

    Which aspects are short-changed in the current design debates?
    Lee: Definitely the topic of Morals. Corporate Social Responsibility should not only be a polite part of the Corporate Vision. We really have to live moral principles in order to shape innovation and growth in a humane way.

    Source [in German]: Meyer, Klaus (2018): “Hand mit Kopf”, in: designreport, issue 4/2018, p. 24-27.

    Interview Designreport
  • New Contracutal Partner: STILL

    New Contracutal Partner: STILL

    STILL and Phoenix Design will be working together. As a leading and international successful supplier of intelligent intralogistics control systems, STILL will entrust its new products and services to the design expertise of Phoenix Design. Thus, Phoenix Design wins over yet another renowned industrial client.

    “STILL is a strong international brand and a precursor in the area of comprehensive logistics solutions. Together, we will be developing the transport and logistics highlights of the coming years and we’ll thus follow the trend which shows that design – alongside technological leadership – is increasingly becoming an important factor in B2B decision making,” says Phoenix Design Business Manager Jens Wingerath, Client Manager and project leader.

    As exclusive design partner, an interdisciplinary team of Product, Transportation and Interaction Designers, together with Design Modellers, has recently started working on a new language of forms, innovative products, and holistic digital solutions, all in close coordination with STILL. Both partners share the same design philosophy in terms of brand typicality and user centricity, with the goal of filling the STILL quality promise with life in the future as well.  

    Together, both companies will tie in with the history of STILL innovations with their intensive interlocking of development, product management, and product design.

    About STILL
    For a long time STILL has been one of the leading suppliers of forklift trucks, platform trucks and tractors plus the latest Intralogistics systems. With more than 8,000 employees and a turnover of 1,96 billion (2015), STILL is successfully active on an international scale. The key to the company's success is highly efficient products, stretching from complete solutions for specific industries, for large and small operations, right up to computerised logistics programs for effective warehouse and material flow management.

    New Contracutal Partner: STILL
  • Service Design at the Space Camp

    Service Design at the Space Camp

    PHOENIX Designers Carolin Schmitt and Stephan Thiemt conducted a five-day workshop – from 23 through 27 July 2018 – at the HfG Schwäbisch Gmünd on Minimalism. In one of four “Space Camp” workshops, they developed ideas and concepts in the area of Service Design together with the students to make more from less.

    Urbanisation, Micro-Living, Service Economy – how can digital services exert a positive influence on living in tiny spaces so as to be able to use less and create more that has real meaning? How can we liberate ourselves from digital dead weight, enriching our lives rather than feeling constantly challenged? How can principles of Minimalism flow into concepts for interconnected products and services which understand us, thus providing us with more time, freedom, and well-being?

    The workshop content comprised research and idea generation, conception, storytelling and finalisation, culminating in a presentation.

    About the Space Camp
    The Design Summer 2018, entitled “Space Camp – maximising small spaces”, is an extra-curricular workshop on the topic of minimalist living for students at the Hochschule für Gestaltung Schwäbisch Gmünd [University of Applied Sciences]. The workshop is accompanied by impulse speeches held by experts from the respective specialist fields.


    Service Design at the Space Camp
  • Red Dot Award 2018: 4x Winner

    Red Dot Award 2018: 4x Winner

    Phoenix Design, with their client Hansgrohe SE, scores at the Red Dot Award: Product Design 2018 and is honoured with 4 Red Dot Awards “Winner”. The international panel of jurors evaluated more than 6,300 submitted products from 59 countries and selected only 1,684 award “Winners”.

    The Winners are:
    - AXOR ShowerPipe 800
    - hansgrohe Raindance E Showerpipe
    - hansgrohe Novus washstand fittings
    - hansgrohe SilicaTec granite sinks C51

    The 40 jurors evaluated the products according to strict criteria, comprising e.g. degree of innovation, functionality, formal quality, ergonomics and longevity.

    For us, this year’s awards are very special indeed. The Phoenix Design team receives the Award of Honour “Red Dot: Design Team of the Year 2018”! On 9 July 2018, the Phoenix Design team will be officially honoured during the Red Dot gala event and will be handed the challenge trophy Radius on-stage at the Aalto-Theater in Essen, Germany.

    In this context, we thank our clients for their sustained and long-standing trust and confidence in our work, with client relationships often lasting many years.

    >> Press Release “Red Dot: Design Team of the Year 2018”

    >> Press Release red dot

    Red Dot Award 2018: 4x Winner
  • LunchTalk with Joël Gähwiler

    LunchTalk with Joël Gähwiler

    Am Dienstag, 05.06.18 um 12 Uhr ist Joël Gähwiler, Interaction Designer an der Zürcher Universität der Künste, Talkgast im PHOENIX Studio. LunchTalk bei Phoenix Design heißt regelmäßige Fortbildung mit allen Mitarbeitern und Gastrednern aus unterschiedlichsten Gestaltungsdisziplinen im Stuttgarter Studio.

    Joël Gähwiler is creator of the Internet of Things prototyping platform shiftr.io, teaching assistant at the Zurich University of the Arts and researches on Network Artifacts and the Internet of Things.

    Afterwards (12:30 o'clock) there will be fine dishes from the PHOENIX kitchen and good talks. We know each other, we want to learn from each other and use synergies. Our guest speakers get insights into our world of logic, morality and magic.

    >> Limited seats for interested guests are reservable via Enable JavaScript to view protected content..

    Former LunchTalk Speaker: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Trage, Dorten; Marcus Fischer, Mackevision; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker, Strichpunkt; Dr. Frank Heinlein, Werner Sobek; Martin Wippler, Klangfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projektriangle; Andreas Kunert, Leithaus-Film; Kai Bierich, Wulf Architekten; Marius Bauer, Umwerk creative; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin; Roman Rackwitz, Engaginglab; Ahmet Sakali, Testingtime; Moritz Dörstelmann, FibR; Aline Käfer, Liganova; Michel Casertano, Atelier Brückner; Prof. Dr. Peter Zec, Red Dot Award; Joël Gähwiler, Zürcher Universität der Künste.

    LunchTalk with Joël Gähwiler