• Relaunch of Phoenix Design's Corporate Design

    Relaunch of Phoenix Design's Corporate Design

    From product design to innovation design partner: Phoenix Design adjusts its visual appearance. With the new Corporate Design, Phoenix Design not only parts with its red square, the logo is also shortened to one single concise word: PHOENIX.

  • Interview with pure

    Interview with pure

    Design that’s emotionally touching. Tom Schönherr has been a decisive force in making modern German design what it is today, and thanks to ground-breaking designs, he has been a powerful driver for making mass production compatible with customisation. In his interview with pure magazine, the Phoenix Design co-founder speaks about individual needs, Chinese predilections, and more – read all about it in the pure 03/2017 edition.

    Henry Ford, who invented assembly line production, is quoted with the line that customers could get his cars in any colour so long as it was black. For a long time, one could really have the impression as if mass production and individual needs were incompatible. But these days, we can witness not only a new way of theoretical thinking, but quite practical possibilities to customise mass products taking into account quite specific individual needs. What has brought about this change?

    Tom Schönherr: In the times when our goods were still produced by hand, each was really unique, something you could identify with. Mass production allows for cheaper manufacturing – but at the same time, this counteracts people’s desire for being unique and special. But this individual desire for uniqueness has remained the same throughout time, and it is particularly pronounced in our Western culture.

    Will this trend become even more pronounced?

    Tom Schönherr: We are only at the beginning of a decisive development. 3D printing is just opening up completely new possibilities; the manufacturers of athletic shoes are the vanguard here by knitting individual patterns. But even there, we’re only at the beginning, since in the future, not only the colour or the pattern of a shoe will be customised, but the entire shape will be affected as well.

    Is the importance of design exaggerated? Design – along with the brand – is decisive for making a purchasing decision – and the brand in turn is decisively characterised by design?

    Tom Schönherr: Once technical differences are only marginal, design and emotions are the decisive factors. Many products can no longer be evaluated in any depth; differences are no longer relevant, which again makes design even more important.


    Interview with pure
  • Galileo with Phoenix Design

    Galileo with Phoenix Design

    Heute auf Pro7: Galileo mit einem Beitrag über Care-O-bot4. Neben Experten von Saturn und Unity Robotics beantwortet auch Johannes Schäfer, Interaction Designer bei Phoenix Design, die Fragen des Moderators rund um den Designprozess des Serviceroboters. Um 19:05 Uhr geht’s los!

    Warum sieht Care-O-bot4 so aus, wie er aussieht? Was waren die Herausforderungen im Design? Moderator Matthias Fiedler fühlte unserem UX / UI Designer beim TV-Dreh auf den Zahn, der an der Gestaltung von Care-O-bot4 beteiligt war. Das Ergebnis zeigt Pro7 heute, am 20.11.2017 ab 19:05 Uhr, in der Wissenssendung Galileo.

    Der Serviceroboter von Unity Robotics um Dr. Ulrich Reiser wurde von Phoenix Design gestaltet und gewann 2015 den Red Dot Award „Best of the Best“. In einem Pilotprojekt ist er bei Saturn in Ingolstadt als Verkaufshilfe im Einsatz.

    >> zum Galileo-Beitrag

    >> mehr zu Care-O-bot4

    Galileo with Phoenix Design
  • Best of German Interior Design

    Best of German Interior Design

    Around the world, German creators and manufacturers enjoy an excellent reputation. Best of German Interior Design presents the 50 most renowned German designers and 50 leading German manufacturers of home interior products as well as numerous iconic products “Made in Germany”. Phoenix Design is a part of it!

    Since its start, the design studio has been one of the best-known addresses for industrial and product design. Phoenix develops products and entire product ranges at three locations, which are geared toward user requirements and self-explanatory interaction with the product. In doing so, Phoenix Design pursues the goal of creating products that let us experience its characteristic tangible brand identity, such as the AXOR Uno faucet series (2017), which creates an emotive response through a simple interchangeable lampshade in several popular colors. However, they also succeed in this through the close interlinking of product design and the design of digital interfaces, which have become increasingly important in recent years.

    For more than 30 years, Phoenix Design has been designing Hansgrohe products in close co-operation with their in-house department for product development. In doing so, Phoenix Design has significantly contributed to the success and growth of Hansgrohe. With the shower head Raindance (2003), which can be decalcified with one touch, and the and Raindance Select (2011), which changes the jet strength at the push of a button, they have developed milestones. For Duravit, Phoenix Design has created the bathroom production line Caro (1989), which has been on offer unchanged in the manufacturer’s program since 1993 and now counts among the design classics. One of the new lines of the bathroom manufacturer, designed by Phoenix Design, is P3 Comforts (2014), which was awarded the IF DEISGN AWARD in Gold in 2015. Phoenix Design has designed the free-standing bathtub Ellipso Duo Oval (2009), a stylish highlight in elegant white as well as in luxurious black, for the avant-garde segment of Kaldewei.

    Overall, Phoenix Design has received more than 750 design prizes since 1987.

    Source: Boros, C., Langenscheidt, F., Salie, O., Schramm, A. (2017): Best of German Interior Design. Publisher: Distanz / ISBN-10: 3954761807, ISBN-13: 9783954761807.

    Best of German Interior Design
  • Studio Shanghai opened

    Studio Shanghai opened

    The new Phoenix Design studio in Shanghai (China) has been officially inaugurated. Since September, a team – still small – of experienced designers has been working on projects for mainly Asian clients. After six years of running a representative office, we further enlarge our design presence in the Chinese design capital in this our anniversary year 2017.

    “By expanding our studio in Shanghai, we want to optimize our large know-how for the benefit of our European and Asian clients. We have to think global, but at the same time, we want to get even closer to our clients and their markets. Only in this way will substantial innovations come about”, says Yifan Zhang, General Manager China (on the left), who is in charge of our new studio.  

    He and his team apply the successful experiences of German design in terms of brand building, strategic considerations, and design quality to Chinese companies. At the same time, Zhang wishes to help successful German brands to achieve an even better business performance in China by way of a better understanding of the market and the culture.

    Team members from Stuttgart and Munich have moved to the Chinese metropolis for building up the studio and carrying on the established design culture and design quality of Phoenix Design.

    Contact Studio Shanghai:
    Yanping Road 98, Building A, Floor 3, Room 313-314
    Jing'an District, Shanghai

    T +86 21 5255 5909 / -6092
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    Studio Shanghai opened
  • Fiery ICONIC Award 2017: best of the best

    Fiery ICONIC Award 2017: best of the best

    Great joy at Phoenix Design and their client Schiedel for winning the ICONIC AWARD 2017 "product: best of the best" for KINGFIRE stove systems. After having been honoured as Red Dot Award Winner for exceptional product design and winning the innovation award “Plus X Award” in 2016, this is the third great success for the European market leader for chimney and exhaust air systems.

    The ICONIC AWARDS provide an international platform for architects, planners and their partners in industry, design and brand communication. With the ICONIC AWARDS' pan-industry network and media presence, the German Design Council thus promotes high-quality and innovative developments. Learn more at www.iconic-architecture.com.

    The award winning ceremony will take place at the BMW World in Munich at 4 October 2017.

    >> see product

    >> to ICONIC Award 2017: best of the best for Schiedel KINGFIRE Fireplace

    Fiery ICONIC Award 2017: best of the best
  • Noise Pollution

    Noise Pollution

    The fact that the global population is increasing and more and more people are moving into the cities is nothing new. Population increase and urbanisation go along with discussions about environmental pollution, mobility, and living space. But there is in fact another problem most people don’t pay enough attention to: noise. Within the scope of the Phoenix Design Academy, Malvina Krzywinska regularly reports on trends and solutions.

    15 November 2017
    The solution: Change the way you hear the world

    In a world that’s always getting faster and more bustling, where more and more people move to the cities, and where our surroundings get louder and louder, we often feel overwhelmed by the background noise. What if each of us could design their own soundscape? What if we were free to hear and listen to what we want to, whenever we want to? NONO now offers each user the option to design their very own personal sound backdrop. The basic idea is a further development of the principle that ANC headphones are already using today: the counter-sound produced by the headphones cancels out bothersome sound. But with NONO each user can decide for themselves which sound is to be filtered out. Timbre, echo, volume and clarity of a sound can be altered as well – thus, each user can individually create their perfect sound environment.

    29 September 2017
    What noise does to us

    The effects of noise are much less apparent than those of air or water pollution, and they cannot be made visible in the same way. Airborne particles can be captured by filters, so that users can directly see their cleaning effect. Water they drink will have a different taste when it’s filtered. This direct feedback gives users a sense of the respective product having a positive effect on their life and their health. With sound, this is much more difficult, although the negative impact on human beings and nature is no less serious.

    Humans cannot protect themselves against noise. Our ears are always active – even when we're not aware of it. On a subconscious level, we always perceive the acoustic world around us, since we cannot close our ears like we can close our eyes, our nose, and our mouth. Often, increased noise will result in physiological stress reactions, especially at night. The initial effect acts on the psyche of those concerned, which in turn may have negative effects on the body – e.g. high blood pressure, headaches or cardiovascular problems.

    However, it’s not only us humans, but also flora and fauna that are impaired by increasing noise. The natural silence animals were used to is hardly to be found anywhere these days. Potential effects are: stagnating animal population and flight. Indirectly, even plants are affected – without animals inseminating them or protecting them against pests there is a danger of certain species becoming extinct.

    26 July 2017
    Well-being - longing to feel good

    Already today, we see a change in everyday behaviour: With regard to the stressful and ambitious life we all know, we increasingly want to look after our health. In this context, people only used to think about a healthy diet, exercise, and a satisfying work-life balance. But more and more, we also develop a certain consciousness of the effects of environmental impact on our health. Industry responds with products intended to minimise or even eliminate this impact. Water and air filters are used to fight against particles often invisible to the naked eye, and they give their users at least a good feeling.

    The increasing strain caused by the noisy world we live in, however, doesn't get the attention it deserves. This is a topic that's hard to grapple with. For one thing, people are still not conscious about the ways in which noise exerts a negative effect on them. Then again, there are no particles you could capture, and no filter where you could observe that something has been cleaned.

    True, there are products that cancel out sound, i.e. noise cancelling headphones. But what are the effects on us? Will we only get used to the silence? Will the world become more confusing then? Hearing serves important functions. First and foremost, it ensures our sense of orientation and provides in-time danger warning. If we simply switch off these fundamental functions – what will be the consequences?

    21 June 2017
    Noise as a problem

    When many people live and work together in close quarters, the noise level is bound to rise. Sounds have a big effect on our well-being. They change our mood and impact our health – sometimes without our even noticing it. They are always around us, in every situation in life. The effect of the stream of acoustic signals on us may be positive, but also negative. When our evaluation of sound is negative, we call it noise.

    Although the evaluation depends on the situation and on personal factors, what stays the same are the effects on human beings, which are still largely underrated. Especially long-term stress on our ears is problematic.

    Within the scope of the Phoenix Design Academy, Malvina Krzywinska will deal with “Noise Pollution” in her Master’s thesis. She is studying Product and Transportation Design at the FH JOANNEUM University of Applied Sciences in Graz (Austria) and for the next six months reports on current trends in this area.

    About the Phoenix Design Academy

    Noise Pollution
  • aed. The Quiet Revolution

    aed. The Quiet Revolution

    On 21 September 2017 starting at 7:00 pm, the aed offers insights into the future of different production processes at the location raumPROBE in Stuttgart. Senior Modeller Marc Michalak from Phoenix Design will speak on “Prototyping in Design Practice: Which Methods or Technologies Make Sense in an Holistic Design Process?”

    Marc Michalak can look back on more than 20 years of experience in Design Modeling. As a specialist for colour, material and finish, he possesses a wide knowledge of patterns and structures.

    The aed is an initiative founded by engineers, architects and designers from Stuttgart with the aim to promote and showcase the great design competence present in the Stuttgart region – comprising product design and graphic design, multimedia and engineering, and architecture. Architects, graphic designers, designers, engineers and other creative people who shape our world and our daily lives by means of buildings and products: they all get invited by the aed to report, narrate and debate about current projects as well as fundamental issues. This enables an expert discourse to lead up to a pan-disciplinary development of the design competence present in our region.

    Admission free.
    >> Please register and get more information at www.aed-stuttgart.de

    aed. The Quiet Revolution
  • ICONIC Award Winner in China

    ICONIC Award Winner in China

    Successful products which were honoured by receiving an ICONIC Award over the past years, will be put on exhibition starting 21 September 2017 by CitiExpo in Hangzhou/China. During the opening ceremony combined with a design forum, Andreas Diefenbach will speak on the future of design.

    The opening ceremony takes place on Thursday, 21 September 2017. After the ceremony will follow a Design Forum on the topic of "Design – Development and Trends", starting at 2 pm. Beside Andrej Kupetz, CEO of the German Design Council, and Nicole Roesler, founder of German Wunderwerk, Andreas Diefenbach has 45 minutes to present his view on the future of design. As Design Business Manager and Member of the Management Board he was strongly involved in planning the new Phoenix Design studio in Shanghai, which starts working in September. In his speech, he will also discuss the role of culture and globalisation in design.

    ICONIC Award Winner in China
  • Phoenix Design Shanghai

    Phoenix Design Shanghai

    Phoenix Design has been present in Shanghai since 2011 – even earlier than the opening of our studio in Munich –, and now we will expand our presence in the Chinese design capital: We will open our own studio with a team of experienced designers who will accompany more and more projects of our Asian clients in the future.

    “By expanding our studio in Shanghai, we want to optimize our large know-how for the benefit of our European and Asian clients. We have to think global, but at the same time, we want to get even closet to our clients and their markets. Only in this way will substantial innovations come about”, says Yifan Zhang, General Manager China, who will be in charge of our new studio. Team members from Stuttgart and Munich will also move to the Chinese metropolis for building up the studio and carrying on the established design culture and design quality of Phoenix Design.

    Phoenix Design Shanghai
  • Lunch Talk with Gamification Expert Roman Rackwitz

    Lunch Talk with Gamification Expert Roman Rackwitz

    Roman Rackwitz is an internationally successful gamification expert. In our Lunch Talk on 5 September 2017 he will speak about the secrets of the human playful behavior and its potential for the everyday work and free time – in our case: for the design of products and interfaces.

    Roman Rackwitz belongs to the ‘primary rocks’ of the gamification branch and to Europe’s pioneers. As CEO of Engaginglab GmbH, he focusses on the combination of the disciplines neuroscience, psychology and game-design-thinking.  

    Lunch Talk at Phoenix Design means training with all employees in the Rotunda at noon. At 12.30: Lunch with excellent food from the Phoenix Kitchen and good conversation will be a garantee. Our guest speakers from various design disciplines will get insights into our world of logic, moral and magic themselves. We know each other and we want to learn from each other and benefit from synergies.

    Lunch talk speakers in the past: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Darge, Dorten; Marcus Fischer, Mackevision; Christian Weisser, Design Studio; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker; Dr. Frank Heinlein, Werner Sobek Group; Martin Wippler, Klangfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projektriangle; Andreas Kunert, Leithaus-Film; Kai Bierich, Wulf architekten; Marius Bauer, Umwerk; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin.

    And we have limited spaces for interested guests. Registration over Enable JavaScript to view protected content.

    Lunch Talk with Gamification Expert Roman Rackwitz
  • bayern design open house: understanding cultures

    bayern design open house: understanding cultures

    On 26 September 2017, bayern design forum e.V. is hosting – starting at 6 pm – their next open house event at Phoenix Design in Munich. Bernd Eigenstetter will speak about “Understanding Cultures” - Phoenix Design Shanghai and discuss the role of culture within the framework of innovation development.

    Only a few weeks after the inauguration of the new Phoenix Design studio in Shanghai (China), Managing Director Bernd Eigenstetter will speak about culture and its effects on design. For culture is reflected in the design quality both in terms of defining the brand and focusing on the user, and it drives substantial innovation.

    Following the speech, members of bayern design forum e.V. may network and exchange their ideas in a relaxed atmosphere.

    Times: Doors open at 6 pm, starting at 6:30 pm, ending at 9 pm.
    Registration deadline: 19 September 2017
    Please register at: Enable JavaScript to view protected content.

    >> Go to bayern design event site

    bayern design open house: understanding cultures
  • Bachelor passed!

    Bachelor passed!

    Philipp Emmert dealt with “Smart Economy Service Experience” at the Phoenix Design Academy. For his Bachelor’s thesis at the Muthesius Kunsthochschule [Muthesius University of Fine Arts and Design] in Kiel, Germany, he took this as the starting point to deduce and design a concept for an holistic, innovative and future-oriented “Food Service Experience” for air travel.

    As background for his work, he takes a new look at travelling by airplane. Today, a journey takes place via many different stations from a starting location to a destination location. However, the stations are often independent of one another, offering no coherent connection. This makes travelling a stressful procedure. The airplane offers the opportunity to get from point A to point B fast and conveniently. However, the service user experience is not at all central. But due to the keen competition among airlines, it is an absolute necessity to differentiate yourself by your service offer, and to thus arrive at a better level of competitiveness. Society, and passengers with it, have undergone striking changes, which calls for making the passenger the absolute focus of service. The “Food Service Experience” in particular can play an important role in this. For an airline, it serves as a step towards moving away from being a mere air carrier towards shaping itself as a brand lifestyle provider. Philipp Emmert’s concept comprises a new thought and design approach to onboard services. This includes new and innovative packaging, a bottle as a travel companion, and two intelligent service units. All these components together constitute a new “Food Service” system, making it possible to simplify service processes, to make life easier for the flight attendants, and to offer passengers a personal, individual, holistic user experience.

    Bachelor passed!
  • Hall of Fame of European Designers

    Hall of Fame of European Designers

    200 years of Duravit – since 1993, Phoenix Design has been part of this success story as well, designing bathroom furniture and sanitary ceramics for this international brand. It's not for nothing that Andreas Haug and Tom Schönherr, the Phoenix Design founders, are among the company's 16 selected star designers. At the photo shoot, they stand next to personalities like Philippe Starck, Matteo Thun, Eoos, Kurt Merki Jr., and others ...

    With nine design awards won together, we have been able to celebrate great successes, e.g. the iF Design Award Gold for P3 Comforts in 2015. In the interview, Andreas Haug and Tom Schönherr talk about new challenges, a penchant for adventure in design, and their collaboration with Duravit.

    How do you approach the challenge of designing a new product?
    It all starts with the analytical phase, then the creative process and, finally, intuitive form finding. The main part of the work is always to observe and to detect needs. In fact, the final product usually looks nothing like the initial sketch. When designing, you have the chance to try out different variants and sometimes you can be surprised at what you find. That’s crucial to the creative process. For example, we like to work with polystyrene models as they enable a great degree of abstraction. This approach helps us to keep our overall goal in view. Some things are just not possible on paper.

    Is good design about taking risks?
    We experiment a lot. However, the aim is always to create a design classic. Products that will stand the test of time and reflect people’s needs. All around us, life is becoming more hectic and people are looking for somewhere to retreat, for security and calm. We try to keep this in mind when designing our products. I think it's unreasonable to follow short-lived trends. As designers, we have, in many ways, a great responsibility. This extends, among other things, to material resources, the utilisation of production capacities and solutions for our customers’ serial product lines. It also applies to visual design approaches that, at the end of the day, have to fit a wide variety of different architectural settings – and appeal to many users. We are not interested in short-term trends.

    Phoenix and Duravit have been working together successfully since 1993. How would you describe the collaboration?
    Duravit product development has always focused on high quality and timeless product design. The developments are highly complex and are the result of teamwork since they cannot be achieved by one person alone. In the sanitary area in particular, details are extremely important. Duravit requires nothing less than maximum quality and practicality, which makes collaboration very demanding. However, critical comments are welcome as taking these on board is the only way to achieve high-quality and innovative bathroom solutions that can also satisfy discerning design juries and become bestsellers.

    Source: Duravit AG (2017): "We are not interested in short-term trends." Available under: http://www.duravit.com/200_years_duravit/design/designer/phoenix_design.com-en.html.

    Photo: Back f.l.t.r.: Gernot Bohmann, Harald Gründl, Martin Bergmann (alle EOOS); Tom Schönherr, Andreas Haug (beide Phoenix Design); Michael Sieger (sieger design); Prof. Frank Huster; David Nelson (Foster & Partners); Christian Werner; Matteo Thun und Antonio Rodriguez (Matteo Thun & Partners). Front f.l.t.r.: Kurt Merki Jr.; Philippe Starck; Cecilie Manz; Dieter Sieger; Christian Sieger (sieger design).

    Hall of Fame of European Designers
  • Potential for much, much more

    Potential for much, much more

    An interview with Andreas Haug, Founder and Managing Partner of Phoenix Design, about Stuttgart and design trends. Read more in the magazine "The Creatives - People, Companies, and Projects in the creative state Baden-Wuerttemberg" by the Ministry of Economics, Labour and Housing.

    Mr. Haug, you have been in business since the late 1980’s. In which respect has the work of a Product Designer changed? Of course, attention to detail still plays a big role. But the range of activities has clearly expanded in a strategic direction: brand-typical and user-centred design are cases in point. The interplay of product design and digital interfaces, i.e. surfaces for controlling and using products, represents a rapidly growing market. Today, more than a third of our team of 60 are working on Interaction Design, i.e. on designing interfaces between the user and the product. The times when pure styling was enough to set things in motion are definitely gone. Today, communication and holistic product experiences have moved into the foreground. Here, the future is in “Service Design”, especially in consumer electronics. Apple and Google are cases in point.

    You design a wide range of products, from showerheads to a service robot... This wide range is not typical for the design industry, but for us it is an important precondition to deliver contemporary design. We are using the synergy effects, our designers and model makers like to work for different industries.

    Will the showerhead of the future be online? Interconnectedness is the big challenge. All design disciplines need to be attuned to each other, both on the designer and the manufacturer side. There’s a big backlog in this respect. The trend towards the miniaturized computer is unstoppable. And the next showerhead may respond to voice commands.

    How important are the numerous design awards Phoenix Design has won over the years? Both nationally and internationally, they are an important factor for assessing our performance capabilities. We are happy that our clients, too, present their products to international panels of jurors, and that we can both benefit from the success. But what’s even more important is that the designs are compelling in terms of longevity and measurable business success.

    Phoenix is also a member of aed. This initiative was founded by architects, engineers, and designers in Stuttgart in order to provide a network for the participants and to showcase their work in public. To what extent does your company benefit from being part of this network? The aed is unique in the German design landscape. There is potential for much, much more. In terms of professional exchange, we also extend an invitation for a “Lunch talk” once a month at Phoenix Design: agencies, architects, film-makers, and designers from Stuttgart present themselves within the context of a nice luncheon for the entire team. The goal is to draw attention to the great design landscape in the greater Stuttgart area and to use synergies.

    Phoenix Design has locations in Stuttgart, Munich, and Shanghai. Why there? Shanghai is China’s design metropolis and an important meeting point with Asian clients. The actual design of our products and interfaces, however, takes place in Stuttgart or Munich; many of our clients come from Southern Germany.

    Is Stuttgart an attractive work place for creative people? Stuttgart is one of the design strongholds in Germany and will remain our main location. Talented students are offered – as a complement to their university studies – to do their final theses with us. They get experienced designers and model makers as mentors, and they also receive financial support.

    >> Source [in German]: Plavec, J. G. (2016): „Potenzial für viel, viel mehr“ ["Potencial for much, much more], in: Die Kreativen. Menschen, Unternehmen und Projekte im Kreativland Baden-Württemberg [The Creatives. People, Companies and Projects in the creative state Baden-Wuerttemberg], 42-45. See www.wm.baden-wuerttemberg.de/de/service/publikation/did/die-kreativen

    Potential for much, much more
  • Phoenix Design at the MuC 2017

    Phoenix Design at the MuC 2017

    The contribution by Phoenix Design for the conference MENSCH UND COMPUTER 2017 [Humans and Computers] has been accepted. Our Interaction Designer Carolin Schmitt and Johannes Schäfer will participate in this expert conference taking place on 10–13 September 2017 in Regensburg (Germany), giving a 30-minute practice-oriented speech about the Care-O-bot 4 User Experience.

    The speech entitled “What’s the Effect of Care-O-bot 4 on the Selling Floor? Evaluating the User Experience of a Service Robot” is based on the research paper by Carolin Schmitt at Stuttgart Media University [Hochschule der Medien Stuttgart]. In her paper, the designer investigates how visitors to the electronics store Saturn in Ingolstadt reacted to the Fraunhofer IPA Care-O-bot designed by Phoenix Design. There, “Paul” acts as a shop assistant, welcoming customers and helping them find products. The focus of the survey is on a qualitative evaluation of the effect (User Experience) of this service robot, and the mode of operation and the results will be presented at the conference.

    Johannes Schäfer is the Phoenix Design mentor for this research project. In cooperation with Fraunhofer IPA and Phoenix Design colleagues, different scenarios, interactions and personalities were defined for “Paul”. The speech will pay particular attention to the intended and perceived effect and personality of this service robot.

    The contribution about Autonomous Driving by Philipp Geuder has been accepted, too.

    This contribution is intended for all User Researchers, designers, and everybody interested in robotics – please register at http://muc2017.mensch-und-computer.de/anmeldung/

    The aim of the conference series “Mensch und Computer” is to bring together different specialist and practical areas within a developing information society and to provide the framework to engage in a productive discourse, learning from each other so that as many people as possible can derive benefits from this. The conference is organised jointly by the Technical Committee on human-computer interaction at the Gesellschaft für Informatik and the German UPA, the professional association of Usability und User Experience Professionals. Phoenix Design supports this conference as a sponsor.

    Phoenix Design at the MuC 2017
  • Red Dot Award: Best of the Best 2017

    Red Dot Award: Best of the Best 2017

    Phoenix Design, with their client Hansgrohe SE, wins the “Red Dot Award: Best of the Best” for the KitchenSinkCombi C71. The international jury honours "a high degree of clarity and straightforwardness" in every detail. In addition, we’re very happy to receive 6 Red Dot Winner Awards for the AXOR, hansgrohe and DURAVIT brands.

    The winners are:
    - Duravit P3 Comforts Washbasin, Shower Tray, Bathtub
    - AXOR Uno Zero/Select product line
    - hansgrohe Metropol product line
    - hansgrohe RainSelect product line
    - hansgrohe Croma 280 Air 1jet shower head
    - hansgrohe Croma Select 280 Air 1jet Showerpipe

    The high-calibre panel of jurors judged both the quality and the skill shown in the product design. Out of more than 5,300 submissions, only 103 products were honoured with the quality seal “Best of the Best”.

    We thank our clients for their trust in our abilities and for the outstanding collaboration throughout the years. And last but not least, all this is only possible with a first-class and committed team.

    To Product hansgrohe KitchenSinkCombi C71

    >> To Press Release

    Red Dot Award: Best of the Best 2017
  • Support for Stuttgart and Shanghai

    Support for Stuttgart and Shanghai

    Yingying Ni, Senior Product Designer, David Samuel Weiskopf, Transportation/Product Designer, and Katharina Unger, HR Manager, will support the Phoenix Design Teams in Stuttgart and Shanghai as of now. They thus take over important interface positions in our studio.

    Yingying Ni is the first team member of Phoenix Design Shanghai. After her one-month initial training in Stuttgart, she will focus on projects of Asian clients as a Senior Product Designer, and continue to build up the Phoenix Design studio in China. After completing her bachelor’s studies in Shanghai, her interest in German design led her to Karlsruhe where she graduated at the Hochschule für Gestaltung [Karlsruhe University of Arts and Design]. In the meantime, she worked as a student trainee with Phoenix Design and wrote her final thesis at the Phoenix Design Academy on the mobile steam cooking unit Slow Food for China.
    After five years of work experience in designing products around the bathroom, Yingying Ni will increasingly carry our values of “Logic, Morals, and Magic” to the Asian markets. Her motivation stems from wanting to improve people’s quality of life thanks to user-focused design. She knows how to empathise with people – taking on the user’s perspective is part of her strong points.

    David Samuel Weiskopf chose the path to creativity early on before graduating in 2016 as Master of Arts in Advanced Product and Transportation Design at the FH Joanneum Graz [Joanneum University of Applied Sciences, Graz, Austria]. During his practical semester, he joined the Phoenix Design team in Stuttgart, and he returned here in June 2017. Thanks to his specialisation during his studies and his experiences in the automotive industry, David Samuel Weiskopf will add his expertise to the area of transport systems and mobility at Phoenix Design.
    With regard to global changes and the increasing dynamics in society, the topic of design becomes ever more important and more exciting for him. The love for creating and designing new products and vehicles, adapting them to needs and requirements while not neglecting their formal essence, is what he considers so special in his activities as a designer. Born in Austria, he was drawn to Germany not only because of the design business. The Stuttgart metropolitan region and the intercultural society here lured him from the Alpine regions to our wine-growing area.

    Katharina Unger takes on administrative tasks as an HR Manager as of now. She passed her Master’s degree in European Business at the OTH Regensburg [Technical University of Eastern Bavaria at Regensburg], and after working in recruiting and applicant coaching, she will now handle the HR topics at Phoenix Design. Curious about design herself, she has found our studio compelling not only because of the creative and relaxed atmosphere, but especially because of the clearly discernible team spirit.

    Support for Stuttgart and Shanghai
  • Interview with luxlumina

    Interview with luxlumina

    For Munich-based company Shapes, Laura Somaglino, Product Designer with Phoenix Design, designed the pendant luminaire SUMMERA. Its biggest success: German Design Award – Winner 2017. With “luxlumina”, the Swiss Magazine for Architecture and Lighting Design, the Diplom-Designer conducted an interview – available in the current issue 19/2017.

    Which general principles or criteria do you follow when designing a luminaire? Phoenix Design is in the tradition of Bauhaus and Ulm School. In today’s context, this means: consistently user-centred and brand-typical, focussed on the needs of the user, on self-explanatory interaction with the product, turning it into a touching experience. With regard to the pendant luminaire for Shapes: reduced and clear language of forms, serene colours, warm light for the room and the people in it, uncomplicated functions.

    Is a comprehensive creative brief by the client more of an obstacle or do you see it as beneficial? A comprehensive creative brief is very good and definitely necessary. In the case of Summera, it was about getting a luminaire design going which was to express European design culture, from Scandinavia to Italy.

    How did you execute the design of the current luminaire? Which was the basic inspiration? In any case, comprehensive research is the basis for any design. The pendant luminaire was to be deployable both in a restaurant an in private surroundings. Inspiration and trends from architecture, material worlds, fashion and art accompany this process – the archetype of an industrial luminaire of past times was with us since the beginning.

    How important was the creative environment at Phoenix Design? Here at Phoenix Design, we enjoy ideal working conditions. Exchange in design circles, comprehensive materials libraries, in-house model making workshop, working times based on trust – creativity can develop freely, very important for us designers.

    How does the exchange with the client work out? Do they participate in each single process, or are they presented with the final product? As a rule, all projects and products come into being in close exchange with the client and the development department of the respective company. In the case of the Summera pendant luminaire, this was even more concentrated – which is how the name “SUMMERA” by Phoenix Design came into being. The technical innovations came from Rasmus Pagaard. Materials, shapes, and colours were tested, models were used for finetuning. And the “German Design Award – Winner 2017” of course crowned our work with success, and we accepted the award together.

    At the end of the design process, the product becomes the property of the client. How difficult is it for you to let it go? Letting go is not easy. Did I really think of everything? Will interior designers be able to integrate my design into their own work? But during the relaunch last year, it became clear: this is a great luminaire in all its sizes, colours and shapes. And when the first restaurant deployed the luminaire, we were all very happy indeed.

    “I think, the creative brief was the most important thing. Right from the very beginning, we were quite clear about what we and our customers wanted, and Phoenix transferred these wishes into aesthetics. The ensuing workshops with Phoenix were particularly good as well, where we took a look at even small details together, and where we could establish that we share the same feeling for detail and quality. SUMMERA is thus completely thought through, from the design via the material to the user-oriented surfaces. Our customers recognise and appreciate this”, says Rasmus Pagaard, CEO of Shapes, about the collaboration.

    >> Source [in German]: Lenning, Thea: Design-Hub für nachhaltiges Produktdesign am laufenden Band, [design hub for continuously creating sustainable product design] in: luxlumina 19 (2017), 42-45.

    More about SUMMERA by Phoenix Design

    Interview with luxlumina
  • Kitchen & Bath China 2017

    Kitchen & Bath China 2017

    The Kitchen & Bath China trade fair will open this year between 31 May and 3 June in Shanghai, providing a great industry overview. Asia’s leading trade fair for kitchen and bathroom appliances, home products and equipment has been drawing visitors from around the world for 22 years now to the Shanghai New International Expo Centre (SNIEC) with its 200,000 square metres of expo space. Among the more that 4,500 exhibitors, there’s also Hansgrohe SE with their brands AXOR and Hansgrohe.

    This year’s main focus is on four product innovations: the Hansgrohe KitchenSinkCombi C71, AXOR Uno basin mixer, AXOR ShowerHeaven and the faucet series AXOR Montreux – designed by Phoenix Design.

    Managing Partner Tom Schönherr, Design Business Manager Andreas Diefenbach and Design Business Manager China Yifan Zhang from Phoenix Design will be on site, standing ready to meet the press and give interviews.

    You can meet our representatives at the Hansgrohe SE trade show stand W1, D01-D03. Please get an appointment beforehand by sending an email to Enable JavaScript to view protected content..

    More about the KBC 2017


    Kitchen & Bath China 2017