Phoenix Design is celebrating its 30th anniversary! Time to remember, to celebrate the present, and to look into the future. Our anniversary is marked by opening our own studio in Shanghai, China, and by introducing our new blog.
Phoenix Design receives together with its client Hansgrohe SE one German Design Award "Gold" for AXOR ShowerPipe 800. The international jury of the German Design Council honors the shower system designed by Phoenix Design with the highest award in the renowned competition.
German Design Award “Winner“ 2019 for SCALE: Phoenix Design receives together with its client LEDVANCE the coveted award of the German Design Council. The international jury honours the Visual Design Language for innovative lighting products designed by Phoenix Design with a "Winner" award.
"(...) What’s much more important: these designs are convincing in terms of longevity and verifiable business success. In this respect, Phoenix Design follows the tradition of Bauhaus and Ulm school – embodying the virtues of German design." Our philosophy describes how closely we are linked to this movement. On the occasion of its anniversary, Andreas Haug, Founder and Managing Partner of Phoenix Design, will answer three questions about Bauhaus.
Phoenix Design invites again to two design events within the framework of the Munich Creative Business Week (#MBCW) in the creative capital of Bavaria! On Wednesday, 13 March 2019 we host a Creative Jam followed by a Review in our design studio in Munich. This year’s topic: “Smart Living – no escape”.
On Tuesday, 12 February 2019, at 12 noon, Rainer Hirt from audity (sound design) will be the speaker of the Lunch Talk in Munich studio. Lunch Talk at PHOENIX means regular further education with all team members and guest speakers from a wide range of design disciplines.
Wilkhahn shows its newest product designed by Phoenix Design to the public: the Conference Chair "Intra". At the ORGATEC in Cologne/Germany, the internationally leading trade show for modern working environments, the furniture manufacturer presented from 23 through 27 October 2018 his answer to increased dynamics and more agility in the office environment.
On Monday, 18 December 2018 the stationary manufacturer Deli presented the D20 printer family designed by Phoenix Design for the first time to the public. Yifan Zhang (left), General Manager China and Member of the Board, and Senior Designer Jonas Hänel (right) accompanied the launch event in Beijing, China.
Phoenix Design receives together with its client Hansgrohe SE two ICONIC AWARDS 2019: Innovative Interior. The international jury honors the faucet series AXOR MyEdition with a “Best of Best” award, the hansgrohe C51 sink combinations with a “Winner” for outstanding design achievements. Also a "Winner": the Vorwerk robot vacuum cleaner VR300, designed by Phoenix Design.
Ecosystem. Buzzword of the year 2018. With no doubt. And it is a word that won´t go away easily. Because we will be living with it for years to come. And we have, for almost 4.5 billion years. Companies are pouring billions into “The Ecosystem”. But what is this Ecosystem everyone is talking about? A walk.
For the seventh time, aed Stuttgart e.V. calls for submissions for the “neuland” promotional award. This competition for up-and-coming talent is aimed at young graphic designers 28 years or younger from the areas of Architecture + Engineering, Exhibition Design + Interior Design, Product Design, Communication Design, and Interaction Design. Tom Schönherr is a member of the renowned panel of jurors. Registration deadline is 31 March 2019.
What moves us – briefly written in our current Phoenix Magazine FIRST. NOW. NEXT. Come with us and discover the origins of Phoenix Design. Enjoy our success today together with us. And read our thoughts about the future. Download now!
The AXOR MyEdition faucet line brings a new dimension to individualization in the bathroom. Aligned with the cultural lifestyle of people worldwide and the attraction of differentiation. "MyEdition" reflects authenticity and exclusivity by giving the faucet its own character with high-quality materials.
Tony Jankowski has won the Lucky Strike Junior Designer Award 2018 for his final thesis on “Autonomous Construction for the Future”. He developed and realized the award-winning concept DUOTEC, centered around a mobile robotic system, at the Phoenix Design Academy under the mentorship of Principal Designer Sven Feustel.
This year, Phoenix Design again supports a project at the Hochschule der Medien (HdM) in Stuttgart [Stuttgart Media University]. Interaction Designers Carolin Schmitt, Claudia Tietge and Transportation Designer David Samuel Weiskopf are Visiting Lecturers, mentoring the Service Design Project during the current winter semester.
Philipp Emmert dealt with the “Smart Economy Service Experience” during air travel at the Phoenix Design Academy. From that experience, the industrial designer has deduced his concept for a holistic „Food Service Experience“ for passangers and stewards. The designed components comprise: Service Units (Meal Server, Refiller), Travel Bottle, self-heating Smart Packaging.
ISIMAT, developer and manufacturer of high-performance printing machines for package printing, presents its newest generation screen printing machine at the globally leading trade show for the glass industry GLASSTEC at Düsseldorf, taking place on 23–26 October 2018 – designed by Phoenix Design.
Tom Schönherr hätte Dieter Rams‘ zehn Geboten guter Gestaltung noch ein elftes hinzugefügt: die Aufgabe zu Berühren. Anlässlich der Auszeichnung „Red Dot: Design Team of the Year 2018“ sprechen er und Andreas Haug, beide Gründer und Managing Partner von Phoenix Design, über ihre Geschichte, die Macht der Emotionen und Langlebigkeit im Produktdesign. Ein Auszug aus dem WirtschaftsWoche-Interview.
Yifan Zhang, General Manager China at Phoenix Design, heads the design studio Shanghai since its opening in 2017. With his appointment as Member of the Board, he is also part of the Phoenix Design Management from now on. Under his leadership, Phoenix Design has acquired important new clients and established itself further on the dynamic Chinese market.
Phoenix Design has been active as a design and innovation consultancy for 31 years according to the philosophy of “Logic, Morals and Magic” – today, for tomorrow. It’s a unique philosophy, since these terms are rather unusual in a design context. So where does it come from?
STIEBEL ELTRON and Phoenix Design will work together in the future, defining the design of innovative home and heating technology. As one of the globally leading manufacturers in the area of “renewable energies”, the company has awarded the Stuttgart-based studio with the commission for product and interaction design. Intelligent and sustainable solutions will constitute the centre of this partnership, entirely in line with the PHOENIX corporate vision of “Smart Living”.
Candidates wanted! Protecting the Brand Experience Identity in a Digital Context. The German Design Council, together with the Graduate College Dieselmedaille, has initiated a Fellowship Program in order to help shape and design the new rules for Brand Management in the digital age and to make them available to companies.
At the opening day of the Design China Beijing 2018 trade show, Jonas Hänel, Senior Product Designer at Phoenix Design in Shanghai, will be there on behalf of our client AXOR. He co-designed the luxury fitting, and will accompany the Pre-Launch Event of AXOR MyEdition on 20 September 2018 in Beijing with two talks.
Tony Jankowski dealt with sustainable, autonomous building at the Phoenix Design Academy. From that experience, the product designer has deduced his concept for mobile robotic system for realising extremely lightweight and stable architectural structures according to prototypes found in nature. The bionic components: "Spider" and "Snail".
The new top labels of the renowned iF International Forum Design compare those designers who in the past repeatedly achieved leading ranks at competitions. In four index groups, Phoenix Design holds at least the label "Top 10", and in each of the categories Design Studios and Industry "Bath" 2014–2018 the label "Best of" – the top rank.
The award of honour “Red Dot: Design Team of the Year” was awarded this year to Phoenix Design with its design teams in Stuttgart, Munich, and Shanghai. We are very happy about this special award! The Award Winning Ceremony and Exhibition Opening took place on 9 July 2018 in Essen/Germany.
Do designers have a theory that lets make them make practical progress? Where do critical design arguments and exchanges take place today? For the current issue of designreport, Klaus Meyer asked six designers about their positions on design theory – among them Joon-Mo Lee, Member of the Board at Phoenix Design.
STILL and Phoenix Design will be working together. As a leading and international successful supplier of intelligent intralogistics control systems, STILL will entrust its new products and services to the design expertise of Phoenix Design. Thus, Phoenix Design wins over yet another renowned industrial client.
Phoenix Design and umwerk Group become strategic partners. The objective of the cooperation: to bundle their respective services complementing each other perfectly into a holistic business model, and to develop them further in order to be able to support companies undergoing digital change in an even more comprehensive manner.
The former residence of King Wilhelm II of Wuerttemberg is again a place where history is being written – and where it is being narrated: at the Wilhelmspalais (located at Charlottenplatz), the first City Museum of Stuttgart is to open its gates in April 2018. The permanent exhibition called “Stuttgarter Stadtgeschichte(n)” (Stories from Stuttgart’s history) also takes a close look at topics in architecture and design, exclusively presenting a Phoenix Design design process.
As of March 2018, Andreas Diefenbach is a member of the Consulting Committee of the Dieselkuratorium – representing Phoenix Design in this election committee for the longest-standing innovation award in Germany. The Consulting Committee supports the Dieselkuratorium in terms of professional expertise with regard to technology potentials and innovation systems.
Three independent locations without connection? No way! At Phoenix Design, we take great stock in working TOGETHER among Stuttgart, Munich, and Shanghai – and we're investing time and money for this goal. We believe in the energy inherent in the team which can unfold its full potential through personal contact. That's why we bring our new designers from China to our German locations – like Shufen Guo.
Since 1987, Phoenix Design has been designing interaction: between the product and the user, between the brand and the consumer, between designers and their clients.
Cases in point: How do you promote an evolutionary change in how to take a shower? With a shower head designed for Hansgrohe that allows decalcification by the sweep of one finger – and that changes its water jet by the push of a button. How do you manage to achieve differentiation in a market replete with seemingly similar products? With camera lenses that convey the unique precision of the Zeiss brand right at first glance. How can house owners keep control of their building technology at any time, using an app? With the Viessmann “Home Automation System”. Building technology these days is much more than just a switch and a boiler; it is a complex system of technological and digital products featuring future-oriented technologies.
For many years now, Phoenix Design has been defending the number one rank at the iF ranking creative "design offices" at the iF Design Award and we have received more than 800 design prizes. Phoenix Design is regarded as the leading independent product and interface design studio in the world. What’s much more important: these designs are convincing in terms of longevity and verifiable business success. In this respect, Phoenix Design follows the tradition of Bauhaus and Ulm school – embodying the virtues of German design. This also holds true for the ever more closely interlocking design of products and digital interfaces. Today, more than a third of the 75 Phoenix Design employees in Stuttgart, Munich and Shanghai work on Interaction Design topics.
Consistently oriented towards the user and typical for the brand, in open exchange with interdisciplinary design teams and the clients: that’s how Phoenix Design develops product and entire product ranges. In a word, with: logic, morals and magic.
Phoenix Design History
The career of founders Andreas Haug and Tom Schönherr is closely linked to the rise of modern German design. They have turned the studio they founded in the late 1980s into one of top names in industrial and product design. “What’s important to us are the motives and goals of our clients who include us in their strategy so that we can provide impulses. We pay attention to keeping the interaction between client and the team of external experts seamless and smooth. And we are proud that we have managed to achieve this time and time again, in some cases over decades.” Both have been honoured by the Lucky Strike Award for their lifetime achievement, and with the German Design Award “Personality” for their entire work.
1981
Andreas Haug was the founder and co-owner of frogdesign (1982*) after studying design at the State Academy of Fine Arts in Stuttgart – from 1984 to 1987 as a design consultant and vice-president. Also Tom Schönherr studied at this university. In supporting the thesis of Tom Schönherr learn the two know each other. From 1982 to 1987 Tom Schönherr worked as senior designer at frogdesign also.
1982
Andreas Haug is co-owner of frogdesign. As a freelancer in the design team of frogdesign Tom Schönherr working on the first portable Apple Computer (snow-white concept) and meets at this time on Steve Jobs.
1986
On the sailing ship of Klaus Grohe (Hansgrohe) the idea of a joint studio was born. The starting point for 28 years of joint history: Phoenix and Hansgrohe.
1987
Start of the design studio Phoenix Design in Ruppmannstrasse in Stuttgart-Vaihingen. From the beginning there were the departments product design and model construction, the latter reflects an important aspect in the operation of Phoenix Design - until today. Under strict secrecy created 1:1 models, in close cooperation between the customer and Phoenix Design.
1987
Hansgrohe - The very first customer and still trying. "The relationship between Phoenix Design and Hansgrohe is very respectful - like a good marriage. Each of the partners respects what the other one does: Phoenix has really developed a technical understanding of the inner workings of our products, while our technical personnel has come to appreciate the extraordinary design work done by Phoenix … In the meantime, this cooperation works so seamlessly that many questions can be answered in short telephone conversations. Or a cloud of data comes flying directly down in the Black Forest from Stuttgart!”. Klaus Grohe
1988
First contact with Loewe: “The discreet manner of Mr Schönherr. We realised: Here’s someone who not only thinks like us, who also acts like we do.” Dr. Rainer Hecker, former Member of the Board at Loewe. For this meet was an intensive 25-year co-operation in various fields of design (Design Consulting, Corporate Design, Corporate Language, Corporate Product Design). From no-name manufacturers to premium brand.
1989
Caro – the first bathroom product line for Duravit – best-selling right from the start. Caro is still produced - unchanged. Already in 1989 Duravit was the leader in bathroom furniture and bathroom ceramics. Till today three bathroom series have created. Most recently: P3 Comforts (P3=Phoenix Design the Third ) - awarded in 2015: iF Design Award in Gold.
1990
In close cooperation with Kaldewei until today emerged a complex product range, are matched in the product lines and price segments precisely coordinated. Kaldewei is part of the exclusive circle of strong German brands. Franz Dieter Kaldewei (owner): "Our business is steel and enamel. There are not many designers that can work with this sturdy, yet fascinating, material properly… In Phoenix Design, we have found a partner who forms our durable products in a manner that ensures that their design will also be ageless. They design our whole range of products from the basic through to the premium bathtubs and we could set standards in the market.”
1995
Moving from Stuttgart-Vaihingen to the present location at Stuttgart-Bad Cannstatt.
1997
Following a won competition, the collaboration with Viessmann starts.
1998
Awarding of the "Lucky Strike Designer Award" to Andreas Haug and Tom Schönherr for their overall achievements.
1999
Fire in the design modelling workshop / rebuilding.
2009
The mobile phone industry is growing steadily and is an important field for interaction and product design at Phoenix Design from now on.
2010
Opening of the representative office in Suzhou near Shanghai / China.
2011
1987-2011 More than 450 design awards for design services from Phoenix Design. No. 1 position in the iF Award Ranking "Design Offices".
2012
New business areas: Start of the cooperation with Trumpf, one of the world's leading companies for machine tools and laser machining.
2012
Awarding of the German Design Award "Personality" by the German Design Council to Andreas Haug and Tom Schönherr for their overall achievements.
2014
Class A Surfacing, Technical Design and Design Modelling – physical and digital is no longer delimitable and ushers in a new era.
2014
More than 50 % of Phoenix Design's design services today are in the field of Interface Design.
2015
Reorientation of the company's strategy and brand positioning.
2015
Since October 2015, we have been represented in Munich with a further Studio, creating the basis for growth and the support of new exciting projects.
2016
Wall of Fame: Since 2008, Phoenix Design has held the first place in the iF ranking creative "design offices" of the iF Design Award. Since its inception in 1987, Phoenix Design has received over 700 design awards, of which more than 450 have been awarded over the past six years.
2016
In-house model making since 1987. This is where Phoenix Design’s heart is beating. Top secret, fast and perfect – that’s how first prototypes, functional models and design studies come to life here. Highly professional design modellers in a top-equipped model making workshop. For us, model making is a fundamental element in product development. Fast connections and short distances allow designers to coordinate with model makers right away and get their concepts up and running right as intended.
2017
Phoenix Design celebrated its anniversary! And a lot happend in 2017: We opened our own studio in Shanghai, appointed Joon-Mo Lee and Andreas Diefenbach to the Management Board and started with a new Corporate Design. Early November saw the climax with our big anniversary party at the BIX Jazzclub in Stuttgart with more than 200 guests. Then, created was the unique Phoenix Sound – a percussion performance starring our clients' products.
2017
After six years of running a representative office, we further enlarge our design presence in the Chinese design capital Shanghai. The new Phoenix Design (Shanghai) Ltd. has been officially inaugurated. A team – still small – of experienced designers has been working on projects for mainly Asian clients.
2017
Redesign of the brand. From product design to innovation design partner: Phoenix Design adjusts its visual appearance. With the new Corporate Design, Phoenix Design not only parts with its red square, the logo is also shortened to one single concise word: PHOENIX.
2018
The year 2018 starts with 8 German Design Awards and 9 iF Design Awards for Phoenix Design. In the iF Ranking Creative in the "Design Office" category, we are again in 1st place in 2018. The number of design prizes from the most diverse competitions since 1987 is steadily rising: 798 design awards in the spring of 2018.
2018
As the new Director Digital, Marius Bauer (3rd f. right) is appointed to the management board of Phoenix Design and leads the PHOENIX studio in Munich. In 2017, Andreas Diefenbach (middle) and Joon-Mo Lee (right) were already appointed as members of the board. In addition, Yifan Zhang (2nd f. left) heads the new Shanghai studio since September 2017. Tom Schönherr (left), Harald Lutz (3rd f. left) und Andreas Haug (2nd f. right) complete the new management board 2018 as managing partners.
2018
As part of the Red Dot Gala event on 9 July 2018, the Phoenix Design team was officially selected as the Red Dot: Design Team of the Year 2018. It thus take its place in a celebrated roster comprising great names like Apple, adidas, LG Electronics, Porsche, Grohe, Veryday, Bosch, Blackmagic, and Canyon at the Hall of Fame of international designs.
2018
The new top labels of the renowned iF International Forum Design compare those designers who in the past repeatedly achieved leading ranks at competitions. In four index groups, Phoenix Design holds at least the label "Top 10", and in each of the categories Design Studios and Industry "Bath" 2014–2018 the label "Best of" – the top rank.
Phoenix Design Academy
The Phoenix Design Academy is the platform hosting the visions and studies of the Phoenix Design Team.
The Phoenix Design Academy is considered a design laboratory for conducting experiments and creating concepts. Here, non-commercial projects may take shape, unfettered by specifications and client directives, and here entirely new design aspects can be developed. This forum of creative latitude is where seasoned designers and young talents can meet and team up to design the world of tomorrow.
Moreover, the Phoenix Design Academy is expressly devoted to developing up-and-coming designers. Talented students can work on their final thesis here while being supported, both workwise and financially, by experienced designers and model builders from the Phoenix Design Team.
Touchingly meaningful, dynamic and aesthetic. Balance beam, side horse and asymmetrical bars in a new shape, not only sporting the athletic quality of gymnastical achievement, but also – and even especially so – their aesthetic quality.
DUOTEC – Autonomous Building of the Future. Architecture represents the spirit of its age and societal conditions. The dilemma between an immensely growing demand of construction materials and finite resources calls for a new thinking in the construction industry. The necessity for ecologically sensitive building means that traditional practices must change. The analysis of biological constructions and their execution in architecture and technological systems plays an ever more important role. Architecture and construction will, in the future, move even closer together at the interface of computer-aided design, additive manufacturing, material technology, and synthetic biology. The DUOTEC concept represents a mobile robotic system for realising extremely lightweight and stable architectural structures according to prototypes found in nature. One of the robots builds individual modules of the structure which are then combined and closed in a planar manner by the second robot. State-of-the-art coiling and printing processes using fibre compound materials make it possible to use only minimal material quantities while offering individual design opportunities. The aim of the concept design is to illustrate the potentials of new technologies, to inspire, and to present food for thought. Credits: Tony Jankowski, Bachelor Thesis, HTW Berlin. Mentoring: Prof. Birgit Weller; Sven Feustel, Principal Designer, Phoenix Design Academy.
AR Airport Navigation App. Augmented Reality (AR) is finding its way into our daily life. This technology which has been explored in experiments for quite a while in the large research laboratories and universities is now ready to enter the mass market, being already accessible as smartphone applications or special hardware. The areas of application extend from games via learning environments all the way to practical deployment in warehouses or production facilities. The basic principle – overlaying reality with additional digital information – offers promising possibilities for displaying information in a large number of contexts, wherever it is needed. In the course of the project "AR Port", Yijian Lan and Alexander Kübler have dealt with the topic of Augmented Reality. In a first step, they analysed which technological possibilities exist today, and how design principles might be deduced from these via an experimental approach. In parallel, they developed an exemplary interaction scenario in which they transfer the principles defined by them to the context of an airport. From navigation via searching for information all the way to practical travel tips, a concept and prototype has evolved which shows the benefits of Augmented Reality. Credits: Yijian Lan / Alexander Kübler, Bachelor Thesis, Hochschule für Gestaltung Schwäbisch Gmünd. Mentoring: Florian Geiselhart; Prof. Jörg Beck; Moritz Kemper, Senior Designer / Phoenix Design.
Today, a journey takes place via many different stations from a starting location to a destination location. However, the stations are often independent of one another, offering no coherent connection. The airplane offers the opportunity to get from point A to point B fast and conveniently. However, the service user experience is not at all central; rather, the focus is on DIN standards and efficiency. Amid the fierce airline competition, however, passenger service can present a competitive edge. An holistic, innovative “Food Service Experience” in particular can play an important role here. The concept includes a new approach to on-board services, both in terms of thinking and packaging: new and innovative packaging (heated at the push of a button), a bottle as a travel companion, and two intelligent refillable service units. All these components together constitute a new “Food Service” system, making it possible to simplify service processes, to make life easier for the flight attendants, and to offer passengers a personal, individual, holistic user experience. Credits: Philipp Emmert, Bachelor Thesis, Muthesius Academy of Fine Arts & Design. Betreuer: Prof. Detlef Rhein; Sven Feustel, Design Team Manager.
NONO – Change the way you hear the world. In a world that’s always getting faster and more bustling, where more and more people move to the cities, and where our surroundings get louder and louder, we often feel overwhelmed by the background noise. What if each of us could design their own soundscape? What if we were free to hear and listen to what we want to, whenever we want to? NONO now offers each user the option to design their very own personal sound backdrop. The basic idea is a further development of the principle that ANC headphones are already using today: the counter-sound produced by the headphones cancels out bothersome sound. But with NONO each user can decide for themselves which sound is to be filtered out. Timbre, echo, volume and clarity of a sound can be altered as well – thus, each user can individually create their perfect sound environment. Credits: Malvina Krzywinska, Master Thesis, FH JOANNEUM in Graz/Austria. Academic adviser: Prof. Michael Lanz; Sven Feustel, Design Team Manager.
Bat - Mobility in Darkness. The night, a short time frame rife with opposites. Filled with darkness and mysticism, but also with beauty and fascination when we fill it with light. It seems as if we human beings feel the urge more and more frequently to be active in this precise time frame and to enjoy the silence of the night. We want to be out and about as individuals and discover our surroundings while feeling safe and self-confident at all times. The Bat concept is a flying light with accompanies you wherever you are and which shows you the way. It's next to you when you go jogging, it tracks you on the ski slope or sees you safely home. Bat is small and compact when it is transported. Unfolded, it is agile and creates a lighting atmosphere where otherwise none would exist. Bat is intelligent, tracks its environment and is able to react to you and your gestures. Now there is a new kind of interaction: the interaction between human being and mobile light. Credits: Tobias Tsamisis, Diploma Thesis, University of Darmstadt. Academic Advisor: Prof. Tom Philipps; Sven Feustel, Design Team Manager, Phoenix Design Academy.
Juicy Bites – der personalisierte Smart-Snack. Konzept für einen 3D Food Printer und über "Werte" im Umgang mit Lebensmitteln. Juicy Bites ist der Ausdruck von Selbstbestimmung, das Wohlbefinden und einem bestimmten Lebensstil. Du entscheidest selbst was Dein Körper an Nährstoffen braucht um die perfekte Tagesperformance zu erhalten. Juicy Bites informiert nicht nur in Textform über den Nährwertzustand, sondern ermöglicht es auch seinen Zustand physisch zu fassen und sogar zu schmecken. Je nach Tagesaufgaben erhältst Du durch den selbstgemachten Smart-Snack die wichtigsten Vitamine, die in einer normalen Ernährung ausbleiben. Als Zutaten werden Obst und Gemüse verwendet, die nicht den allgemeinen ästhetischen Vorstellungen entsprechen und vom Markt aussortiert wurden (2. Wahl, Ugly Foods). Juicy Bites der personalisierte Smart-Snack.
Credits: Lun Yeh, Diplomarbeit; Hochschule Darmstadt, Betreuer: Prof. Thino Melzer; Sven Feustel, Design Team Manager, Phoenix Design Academy.
neigborSWAP – local networking against food waste. In Germany alone, 11 million tonnes of food are thrown into the garbage each year although they were still fit for consumption, 61% coming from private households alone. At the same time, increasing urbanisation makes people wish for more social networking. What can we do against this development? How do you get people to treat food with more consideration, and which role can social networks play here? The result has been developed in dialog with users, via different personae and scenarios: neighborSWAP, an app as a local shopping network. It enables people to do collaborative shopping as well as share left-over meals, unused food or home-grown produce via a sharing functionality. At the same time, it inspires users to adopt a diversified, conscious diet. Credits: Jan Schröter, Master Thesis, Magdeburg-Stendal University of Applied Sciences. Academic adviser: Prof. Steffi Hußlein, Prof. Constanze Langer; Sven Feustel, Design Team Manager, Phoenix Design Academy.
Tomorrow’s textbook: “Mate”: though digital media are practically omnipresent all day long, they are somewhat underrepresented in schools and learning environments for children – despite the fact that they offer a wealth of possibilities for interaction, allowing to customize the learning process individually for each child. “Mate” is a digital textbook that chooses exactly this approach: Pupils themselves can influence what exactly they will learn, and how they want to go about it. They are active participants in using and creating the book and can introduce and integrate their own content, e.g. photos or videos. Multi-media offers cater to different types of learners. Class topics are developed individually and actively. And all the while, the book adapts to the personal needs of the learner, compiling content correspondingly. “Mate” accompanies pupils throughout their school career, analysing their skills and needs, providing focussed support. Credits: Rahel Flechtner, Bachelor’s thesis; Magdeburg-Stendal University of Applied Sciences, advisors: Prof. Bernhard Schmid-Wohlleber, Dipl.-Psych. Dipl.-Inform. Johannes Schäfer, Phoenix Design Academy. First Place aed neuland Award.
“Das Zeug zum Fliegen” (the stuff for flying) deals with Wearable Technology for Parkour athletes. In this sport, it’s all about finding and pursuing the most direct and efficient route across urban space. This means surpassing obstacles, climbing facades, mastering precarious balancing acts. In the focus: this shoe, specifically developed for this sport. It features a dampening sole which adapts to the foot shape of its owner both during phases of pressure and relief. The cushioning action prevents negative impact over the long term, e.g. joint wear. Thanks to sensors integrated into the sole, analytical results can be accessed and analysed via an app. This comprises data about distances run and altitudes surmounted as well as load and stress values and information about community members. The community is a special function where you can arrange to meet for training sessions or compare analytical results. Credits: Vanessa Woznik, Diploma thesis; Hochschule für Gestaltung (HfG), Offenbach [Hessen State University of Art and Design], advisors: Prof. Frank G. Zebner; Sven Feustel, Design Team Manager, Phoenix Design Academy. Finalist aed neuland Award.
Ordersystems - Design with all senses. Concept: When we are storing food, we fall back on using systems, that don‘t serve our demands regarding emotional aesthetics and functionality at all. „animo“ is a system, that stages visually appealing aliments appropriately and gives the user the possibility to build his own unique order by moving the individual elements. The permanent presence of the food that is stored, leads to an better overview: Amount and best-before-dates won‘t get out of sight anymore. The established grid, existing of drawers and cupboards, gives way to a flexible ordersystem, which combines storing fresh & durable food at the same time with aesthetics and communication. „animo“ develops food into a design-feature of the kitchenarea - and that‘s just the focus it deserves.Credits: Rosi Weiße, Diploma, Bergische Universität Wuppertal, Tutor: Prof. Oliver Grabes, Prof. Matthias Schönherr, Phoenix Design Academy, Stuttgart.
The subject of Philipp Oster's end-of-term paper is a new concept for a washing machine. Is this household product positioned in the best place? He suggests designing the washing machine that it can also be put up in the living or dressing room, just like a piece of high-quality furniture. In this concept for the future it could be possible to wash clothes with carbon dioxide in a gentle way which is not harmful to the environment and to use smart capsules with individual scents instead of commonly used detergents.
„Hilfe für Helfer"– Rettungsboje nimue. Jährlich kommen viele Menschen durch Ertrinken ums Leben. Das Konzept soll deshalb sowohl präventiv vor Gefahren in Gewässern schützen als auch aktiv bei Unglücken eingreifen können. Hierfür befindet sich die Boje "nimue" auf der Wasserfläche. Sie sammelt Daten zur allgemeinen Wasserqualität, stellt diese über eine Internetplattform zur Verfügung und warnt vor potenziellen Bedrohungen, etwa durch chemische Verschmutzungen oder eine nicht tragende Eisschicht. Badegäste oder Wintersportler werden über ein Kamerasystem durch biometrische Bewegungserkennungen auf Gefahrensituationen analysiert. Wird eine Gefährdung erkannt, kann eine Unterwasserdrohne in Bewegung gesetzt werden, die unter die verunglückte Person taucht und diese durch einen aufblasbaren Airbag über Wasser hält. Credits: Stefan Hasselwander, Diplomarbeit; Hochschule Darmstadt, Fachbereich Gestaltung, Betreuer: Prof. Justus Theinert; Jens Wingerath, Design Team Manager, Phoenix Design Academy; Anerkennung bei Mia Seeger Award.
Architecture on the Water: The „Yena“ catamaran concept does not interpret sailing as a challenging sporting activity but focuses instead on the relaxation aspect – enjoying the sun and the sea on a sailing yacht in peace and quiet without needing the help of serveral crew members. The type of sail and the mast positon are important aspects of the concept. Credits: Ralf Kittmann, Diploma, Kunsthochschule Berlin-Weißensee, Tutor: Prof. Helmut Staubach, Phoenix Design Academy, Stuttgart.
Here you will find all products of the Phoenix Design Academy
public transit:
Subway U4, U5, stop: Schwanthalerhöhe, +10 min. on foot
Subway U3, U6, stop: Poccistraße
Bus 62, stop: Hans-Fischer-Straße, +2 min. on foot
Studio Shanghai
Phoenix Design Shanghai Ltd.
Yanping Road 98, Building A, Floor 3, Room 313-314
Jing'an District
200042 Shanghai/China
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