PHOENIX collaborates with TermaCook to launch the Benthaus brand in Area 30.
To further enhance its product offerings and market presence, TermaCook partnered with PHOENIX Design to create innovative and unique product designs for its new brand, benthaus. This partnership leverages PHOENIX Design's extensive expertise in developing cutting-edge, aesthetically pleasing, and functional kitchen solutions that cater to modern consumer demands.
Our involvement ensures that benthaus products meet high standards of quality and functionality and are highlighted in the market for their distinctive Design and user experience. Andreas Diefenbach, managing director of PHOENIX, emphasises:
"We will always do our best in what we do; that is the main reason partners come back and show us further. We feel pride in being in another venture, especially by indication of one of our main partners, Hansgrohe."
To support Benthaus's launch, TermaCook has significantly expanded its development and production capacities. It is creating a dedicated team association with the expertise of newly appointed Sales Director Tobias Frank-Weigl. It positions Benthaus for success in the premium segment of the kitchen appliance market.
In addition to the design partnership with PHOENIX, TermaCook has strengthened its digital and marketing strategies by collaborating with other renowned companies, enhancing its online presence and e-commerce capabilities. This hybrid strategy ensures that Benthaus can reach a wider audience and provide a seamless shopping experience for customers.
Benthaus products are proudly "Made in Germany,"combining sustainability with top-notch quality. The production process in Haiger utilises advanced technology and emphasises environmentally friendly practices, including minimising the use of plastics and sourcing certified components from regional suppliers.
Benthaus introduces three distinct product lines: Studio, Pro, and Smart—all feature induction cooktops with or without integrated downdraft ventilation. Additionally, the Essential line offers high-quality induction cooktops without downdraft ventilation, ensuring a perfect solution for every kitchen.
Working on this project has been both beautifully challenging and rewarding as well. As the UXUI designer, I’ve had the privilege of working alongside diverse experts to create a seamless user experience. Moreover, the project truly reflects the balance of maximisation in minimalism, where every design choice enhances user convenience. It’s been an honour to work with such an innovative brand, and I’m proud of the user-centred design we are heading towards together. Ece Celik - UIUX Designer
TermaCook presented the Benthaus brand at the area30 trade fair in Löhne from September 21 to 26, 2024.
Since its premiere in 2011, area30 has been at the heart ofthe kitchen industry's autumn home and trade fair landscape. It is the central trade and order fair for everything related to kitchens. It attracts kitchen studios, the specialist kitchen trade, associated groups, the large-scale sector, and project planners and architects from over 60 countries.
And for thermacook, it was the best place to present its new brand.
This event will highlight the innovative Design and superir rquality of benthaus products, providing attendees with an immersive experience of the brand's offerings.
For more information about benthaus and TermaCook, visit their website: www.termacook.eu
For more information about PHOENIX, please get in touch withus at: press@phoenixdesgin.com
