Design for digital water

The Munich Creative Business Week (MCBW) taking place 3–11 March 2018 once again attracted international top designers, architects, creative professionals and business representatives to the Bavarian capital. Matching the motto “Design Transforms”, Phoenix Design delivered two contributions and present trends and design concepts around the theme of water.

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  • 1 - Design talk "digital water" at Phoenix Design, Studio Munich.

    1 - Design talk "digital water" at Phoenix Design, Studio Munich.

    From right to left: Carolin Schmitt (UX Designer, Phoenix Design) hosted the talk with Michael Heintschel, CEO (Heintschel Marken), Niklas Ehrhardt, Research Fellow (University of Stuttgart) and Andreas Diefenbach, Member of the Board (Phoenix Design). (Photo: Phoenix Design)

  • 2 - Registration at the entrance of Phoenix Design, Studio Munich.

    2 - Registration at the entrance of Phoenix Design, Studio Munich.

    About 140 guests registered for the design talk, at the end we had "full house". (Photo: Phoenix Design)

  • 3 - Andreas Diefenbach, Member of the Board at Phoenix Design, welcomes the guests.

    3 - Andreas Diefenbach, Member of the Board at Phoenix Design, welcomes the guests.

    ... and introduces the topic "digital water". (Photo: Phoenix Design)

  • 4 - The audience of the evening.

    4 - The audience of the evening.

    Concluding our 45-minute design talk, the audience was invited to ask questions. (Photo: Phoenix Design)

  • 5 - Afterparty with fingerfood and beverages at the Phoenix Design studio Munich.

    5 - Afterparty with fingerfood and beverages at the Phoenix Design studio Munich.

    Following the design talk, the party began - enough time for good conversations. (Photo: Phoenix Design)

  • 6 - Speech "Water - a digital element?" in the MCBW Forum at Deutsches Museum.

    6 - Speech "Water - a digital element?" in the MCBW Forum at Deutsches Museum.

    Speaker: Stefan Andreesen, Principal Designer at Phoenix Design. (Photo: Phoenix Design)

Water is arguably the most important resource on our planet. Water means life, water means energy, water means well-being, water is the basis of our existence, and an archaic, valuable good. But what is the impact of trends such as the increasing digitisation of our surroundings, individualisation, and self-optimisation on this one basic element and the way we handle it? Digitisation re-defines the way we use water, offering opportunities to provide intelligent support for routine tasks like drinking – for a more conscious lifestyle.

On Saturday 3 March 2018, the opening day of MCBW, Stefan Andreesen, Principal Designer at Phoenix Design, discussed this top-interest topic in his lecture “Water – a Digital Element?”. How will the way we handle and perceive water change as a result of the trends of the 21st century? Individual well-being tendencies are calling for solutions fulfilling our wish for positive experiences. He presented possibilities for combining water consumption with digital services and extending this combination in ways that are playful while at the same time making eminent sense.

About 100 guests came to Phoenix Design for the design talk "digital water" on Wednesday, 7 March 2018. Andreas Diefenbach (Member of the Board, Phoenix Design), Michael Heintschel (CEO, Heintschel Marken), Niklas Ehrhardt (Research Fellow, University of Stuttgart) discussed the topic with Carolin Schmitt (UX Designer, Phoenix Design) as host. Our experts from business, design, and science demonstrated the opportunities and challenges that come with designing a digital ecosystem whose starting point is a non-digital, vital element.

>> go to video (in German)

www.mcbw.de/en