China Sanitary Innovation Summit

On last Tuesday, 25.05.2021, the annual China Sanitary Ware Innovation Summit took place in Shanghai. In addition to several general managers of well-known manufacturers in the sanitary industry, Phoenix was invited to shed light on the design perspective of innovations.

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  • In their contribution on the role of design in innovation, designer Tiantian Xu and senior designer Lun Yeh spoke on stage at this year's Sanitary Summit in Shanghai. The paper covers the different gradations of an innovation and the role of design in challenging companies regarding their own innovation. In order to counteract the fast production cycles, the long-term establishment of an innovation strategy in the company also played a decisive role.

  • About China Sanitary Ware Innovation Summit: This summit by CCCMC (China Chamber of Commerce of Metals, Minerals & Chemicals) will invite the leaders of famous international enterprises (Grohe, Hansgrohe, Duravit and Dornbracht), real estate enterprises (R&F Group, Vanke, etc.), e-commerce enterprises (JD, Alibaba, Tencent, etc.) to attend in the form of keynote speeches, round-table dialogues and so on. The summit will focus on the development trend of global and Chinese sanitary ware industry, the challenges brought about by the Sino-US trade frictions, the trend of building & decoration materials market and digital transformation of supply chain.

  • About Phoenix Design: Phoenix Design is a design and innovation studio creating smart and substantial brand experiences, that make eminent business sense and which touch people – today, for tomorrow. Since 1987, products, interactions, and digital ecosystems have been created based on the fundamental values of Logic, Morals, and Magic. More than 900 design awards confirm the quality and continuity of the worldwide work. Today, the team comprising about 70 international experts at the Stuttgart, Munich, and Shanghai locations – together with its partners – are creating a joint vision of Smart Living.

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    Franziska Warnke Communication Manager
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    M +49 173 7294632