Our work follows the claim to create real added value for human wellbeing. Sport offers the opportunity to fulfil this responsibility: As an important social driver and access to the true luxury: our body.
The central role of sport for human wellbeing
Text: Florian Czak
Co-Author: Franziska Warnke
It is the well-known basic problem of entrepreneurial innovation: we live and work in an increasingly complex society whose speed of development is rapidly increasing. The complexity lies primarily in the fact that social trends are subject to an infinite number of influencing factors - making precise predictions impossible. Since we nevertheless see it as our responsibility to actively improve human wellbeing, it is exactly those influencing factors that are of particular importance to us. This is where the greatest potential lies for us as designers and innovators - to create added value for society.
Sport is definitely one of the most relevant socio-cultural drivers of our time. It is at the centre of social systems of all sizes all over the world: Families, groups of friends, clubs, cities, even nations - physical, digital, phygital, collective wellbeing depends positively and negatively on sport in all its manifestations. All the more reason for us to set positive impulses with our work (even if design and innovation studios are rather rarely directly associated with sport).
Designers, on the other hand, are very naturally (and rightly of course) associated with aesthetics - and here, too, lies a large part of the relevance of sport: it is simply damn beautiful. Figures and movements, curves, manoeuvres, cheering poses, and screams. It's magic. That's where emotional wellbeing comes from.
Our physical wellbeing is, in turn, one reason why so many of us take part in sport. When people talk about design, they quickly turn to luxury - wrongly. Our first and last luxury good is our own body. So when we talk about luxury products, we are not talking about expensive and rare materials or exquisite appearances. The predicate luxury deserves those products and services that represent a true added value for our physical and mental wellbeing. If they do not, they are useless anyway, sport or not.
Innovation is therefore subject to the requirement to put people and their quality of life at the centre of its motivation. It is their task to help us lead a dignified and fulfilled life. And because the sport does just that for so many of us, it is a key. A subject area in which we can move a lot - and which moves us.
About Phoenix Design: Phoenix Design is a design and innovation studio creating smart and substantial brand experiences, that make eminent business sense and which touch people – today, for tomorrow. Since 1987, products, interactions, and digital ecosystems have been created based on the fundamental values of Logic, Morals, and Magic. More than 900 design awards confirm the quality and continuity of the worldwide work. Today, the team comprising about 70 international experts at the Stuttgart, Munich, and Shanghai locations – together with its partners – are creating a joint vision of Smart Living.
Franziska Warnke Communication Manager
M +49 173 7294632