Part two of our "Logik, Moral, Magie" tricolour that guides our daily way of working: what do we mean when we talk about Moral? For more than 10 years those three words stuck within our DNA when it comes to designing products.
Moral means – do the right thing. It means to include moral and ethical thoughts in our everyday decisions. Immoral innovation is not only useless, it harms society. Thus, it’s our responsibility to improve human #wellbeing with our work – this means that our innovations are always subordinated to the goal of using technology for a healthy and dignified life in an understanding society with a sustainable future. There’s no right and wrong, but there is a right in what’s good for humanity and doesn’t hurt others. We will always try to live up to this responsibility.
Moral means, that…
…we speak up with attitude and take action for what’s right.