• Design Gala at the Soho House in Berlin

    Design Gala at the Soho House in Berlin

    "The Major German Brands" – a publication of the German Design Council was presented at a festive design gala in the Soho House in Berlin on 19 September 2019 .The book title of this year: "Future. Innovation. Design.". PHOENIX is proud to be one of the big German Brands 2020.

    The Design Gala welcomed well-known guests from design, business, politics, culture and science. The greeting came this year from Hartmut Esslinger, designer and founder of frog design. For us a special pleasure as the career of the founders of PHOENIX, Andreas Haug and Tom Schönherr, went hand in hand with Hartmut Esslinger and frog design. PHOENIX has been a founding member of the German Design Council for many years. Silvia Olp, Head of Communications at PHOENIX, represented the PHOENIX team in Berlin very well. We are pleased that as a design and innovation studio, in this publication we are allowed to tell about our attitude, values ​​and also about the responsibilities we have as designers. Also thank you to the German Design Council to speak about Brand and Design as a success factor, and to make the interests of companies and designers worldwide visible. The book "The major German brands" is available now. More information here >>>

    Design Gala at the Soho House in Berlin
  • Connect > Shanghai > Stuttgart

    Connect > Shanghai > Stuttgart

    China delegation at PHOENIX in Stuttgart. Yes, we speak Chinese! Our designers Yibing Ren and Yishu Tan (left in the picture) live and work in Stuttgart. They were able to inform the young entrepreneurs very well about the secret of the worldwide success of PHOENIX.

    The great interest in Design Made in Germany is unbroken. How do you bring brand into the product? How important is team spirit? What is behind logic, morality and magic? For pretzels and overlooking the vineyards on the Rotenberg, Yibing and Yishu have revealed our secret of success. What must remain secret, however, remains secret - photography ban is of course accepted. Thanks to Designflow for the excellent organization and the great enthusiasm of the guests at PHOENIX.

    Connect > Shanghai > Stuttgart
  • Interview on the Fellowship Programme
    Presse

    Interview on the Fellowship Programme

    Added brand value is created by design, even in digital experience worlds. That’s why PHOENIX offers professional guidance for doctoral candidates at the Diesel Medal Postgraduate Programme in the area of imitation suppression via IP, together with the German Design Council and the brand consultancy GMK Markenberatung.

  • YO-YO summer 2019

    YO-YO summer 2019

    YO-YO presentation summer 2019 ... also say goodbye to our interns. Here the impressions of the students Max, Felix, Tianchen und Linlin. Thanks for the great support and all the best for the futher. And we are sure we will see us again.

    YO-YO – a Special Kind of Talent Promotion. “Design a Yo-Yo!” More than 170 Phoenix Design Academy interns have worked on this challenge to date, and each yo-yo is surprisingly different. These yo-yos are the visible result of talent promotion filled with life. All yo-yos were created under comparable conditions: at the end of a sixmonth internship, over the course of two days. As to the concept and its realisation, the up-and-coming designers can tap the know-how of the experienced product designers, user experience designers as well as surface designers and model-makers, and get their support in all areas. The final presentation in front of the entire design team is also part of the assignment.

    The YO-YO-book >>> YO-YO from 1987 – 2014 can be requested: Enable JavaScript to view protected content.

     

    YO-YO summer 2019
  • Phoenix Design – New Managing Partners and Directors
    Presse

    Phoenix Design – New Managing Partners and Directors

    Since the beginning of 2019, the new Management team, consisting of Managing Partners Andreas Diefenbach, Harald Lutz, Yifan Zhang, and Managing Director Joon-Mo Lee, runs the PHOENIX studios in Stuttgart, Munich, and Shanghai.

  • When Reduction Becomes Inspiration
    Presse

    When Reduction Becomes Inspiration

    For a few months now, Andreas Diefenbach has been part of the Phoenix Design management team. In an interview with Wirtschaftsforum, he relates which changes his new role in the company entails, and what common denominators exist between Japanese calligraphy and his company.

  • Career Sprint Meetup

    Career Sprint Meetup

    Level up your career! Phoenix Design hosted one of the first Career Sprint Meetups on Wednesday, 17 July 2019 from 6.30-9.30 pm at its studio in Stuttgart! About 20 participants from the local UX community experienced a new concept of collaboration to know about the matching of skills from employees to available job vacancies.

    The goal of the workshop was to figure out desires, needs, and pain points of UX designers’ application process. Designer Oliver Kosic (re)presented our studio.

    Career Sprint Meetup
  • Red Dot: best of the best > PHOENIX & TRUMPF

    Red Dot: best of the best > PHOENIX & TRUMPF

    And another Red Dot Award: best of the best in 2019 for the Track & Trace localization system for the world's leading manufacturer of laser and machine tools TRUMPF. Also great pleasure at Phoenix Design for this award. Only 80 products, out of more than 5,500 submissions, were honored with the "best of the best" - truly a great success for the PHOENIX design team.

    For the complex requirements of Trumpf Track&Trace localization system, PHOENIX has developed a user-centred, intuitively operational and differentiating design language. The international jurors evaluated the products according to strict criteria, comprising e.g. degree of innovation, functionality, formal quality, ergonomics and longevity. "Reduced to the essential, the perfect design of Track&Trace skilfully places the system’s highly specialised functions centre stage. The clear design language has been harmoniously adapted to indoor use in industrial environments (...).", says the jury.

    Press Release Red Dot 2019 >>>>

    Red Dot: best of the best > PHOENIX & TRUMPF
  • Phoenix Design Academy - cyc empowering cyclists

    Phoenix Design Academy - cyc empowering cyclists

    Cycling in urban areas is becoming increasingly popular. As part of his bachelor thesis, Christoph Wackher has developed a sustainable concept which among others optimizes the daily cycle routes according to personal preferences. The cyc service could complement existing general micro mobility solutions smart devices.

    The cyc service is controlled via an app that corresponds to a data carrier on the bicycle. The app provides digital access to your own cycling behavior as well as daily updates (big data). At the same time, information gained by all users can be the basis for general infrastructural measures. As an IoT solution, "cyc empowering cyclists" brings together the different requirements of the various parties involved in the system.

    >>> to the product

    Phoenix Design Academy - cyc empowering cyclists
  • Red Dot: best of the best > PHOENIX & hansgrohe

    Red Dot: best of the best > PHOENIX & hansgrohe

    Phoenix Design won the highest award in competition Red Dot 2019: best of the best with its design of hansgrohe Rainfinity collection. Out of more than 5,500 entries, only 80 products were awarded the "best of the best".

    With hansgrohe Rainfinity, PHOENIX has designed a new archetype which comes across as progressive yet familiar. In combination with the “hansgrohe Home App”, the shower family with RainTunes provides an innovative, digital shower experience. The international jurors evaluated the products according to strict criteria, comprising e.g. degree of innovation, functionality, formal quality, ergonomics and longevity. "The Rainfinity shower collection inspires with its clear lines and excellent quality. Its subtle design interprets well-known geometries in an exciting manner, projecting a new use of forms. Paired with smart and functional solutions, the collection has emerged as a novel approach towards showering (...).", honors the jury.

    More "Red Dot Award 2019: Winner" Phoenix Design & hansgrohe:

    - hansgrohe Croma E 280 Showerpipe
    - hansgrohe Ecostat E CoolContact Thermostat

    Here is the press release >>>

    Red Dot: best of the best > PHOENIX & hansgrohe
  • Phoenix Design Academy - Shadow Light

    Phoenix Design Academy - Shadow Light

    Light and shadow can be experienced both in a desk lamp. The Phoenix Design Academy is a platform for the visions and studies of the Phoenix Design Team. With the "subtle shadow" concept, Tiantian Xu has succeeded in creating a luminaire design that controls the individual lighting requirements and also integrates acoustically effective elements.

    The shadow lamp satisfies individual need of light and shade. Acoustically effective paper technology with grooves on the surfaces is used for sound insulation, the fine shadow stripes throw a subtle calm on the table. Paired with an OLED plate and bending sensor as well as flexible spring steel links, the subtle form of "subtle shadow" adds that extra touch of poetry that also enriches the office environment.

    >>> more details product

    Phoenix Design Academy - Shadow Light
  • 7 Red Dots – Rainfinity and Track&Trace win 'best of the best'
    Presse

    7 Red Dots – Rainfinity and Track&Trace win 'best of the best'

    Phoenix Design won the highest award in competition twice together with its clients Hansgrohe and Trumpf, the Red Dot Award 2019: best of the best. The awarding ceremony took place at 8 July 2019 in the Aalto theatre in Essen/Germany including the hand-over of the title of honor "Red Dot: Design Team of the Year".

  • Andreas Diefenbach about TRUMPF Track&Trace
    Presse

    Andreas Diefenbach about TRUMPF Track&Trace

    Andreas Diefenbach, Phoenix Design Managing Partner, in an interview on TRUMPF Track&Trace, one of this year’s winners of the Red Dot Design Award 2019: best of the best. He talks about the design, his philosophy, and general trends.

  • Phoenix Design Academy E-Rollator

    Phoenix Design Academy E-Rollator

    By the year 2050, the number of people over 65 will have risen from 17 million today to about 23 million, according to the German Federal Statistical Office Recognising such a topic, evaluating it, and coming up with well-reflected solutions are essential methods used in the Phoenix Design Academy. In this way, a new interpretation of the classic walker has been created.

    The e-walker LOOP, created in the Phoenix Design Academy, is an archetype full of character, compelling in its self-explanatory operation while placing technical support in the background. Thanks to its electric drive system, users are provided with a wider radius of action and hence with more safety and support even when faced with a wide range of topographical situations in everyday life.

    Learn more at product >>>

    Phoenix Design Academy E-Rollator
  • Audi - Digital Partner

    Audi - Digital Partner

    Designed by Audi – supported by PHOENIX. We are a long-time partner of Audi design team, implementing new design solutions to next generation production vehicles. In close co-operation and under the direction of Audi's in-house designers, we envision trailblazing digital instrument solutions.

    For many years, PHOENIX has been accompanying Audi, both as a process partner and in pixel-perfect implementation, as well as in bringing digitality to life in the vehicles of tomorrow. Working closely under the direction of Audi design team, we bring brand values and user needs to a common denominator. We inspiring Audi's design team with fresh approaches.Concept cars are a particularly attractive challenge that we always like to embrace. Here we support as a partner under Audi design team’s direction both in the ideation process and later in the graphic development of Audi’s designs including the animations. Further more in the stories >>>

    Audi - Digital Partner
  • German Innovation and Brand Awards 2019 for Deli

    German Innovation and Brand Awards 2019 for Deli

    The Chinese manufacturer of sanitary products Deli receives two valuable awards by the German Design Council. The tailor-made shower enclosure RA3, designed by Phoenix Design, Shanghai, as well as the new overall brand appearance have been recognized by the two renowned awards in Berlin. Congratulations to our client!

    The German Innovation Award honours products and solutions which are user-focussed and which provide new added value. With its innovative use of a unique hidden structure, DELI-RA3 presents itself with a timeless, minimalist design style without any visible screws.

    The German Brand Award recognizes unique brands and brand builders, such as Deli for its successful new market appearance in Asia. Alongside the shower enclosure EA5 (cf. picture), Phoenix Design has also designed the logo of this premium manufacturer.

    The awards ceremonies took place on 28 May 2019 at the Deutsches Technikmuseum in Berlin and on 6 June 2019 at the Deutsche Telekom's Representative Office "Telekom Hauptstadtrepräsentanz" event location in the German capital.

    More >>> www.german-innovation-award.de
    More >>> www.german-brand-award.com
     

    German Innovation and Brand Awards 2019 for Deli
  • New Members of the VDID

    New Members of the VDID

    The VDID Verband Deutscher Industriedesigner [Association of German Industrial Designers] promotes the development of the profession through its encompassing forum. Since June 2019, Andreas Diefenbach, Managing Partner, and Jens Wingerath, Design Business Manager, both with Phoenix Design, are members of this association – and they want to achieve important goals, as they state in this interview.


    As Managing Partner of Phoenix Design and as a designer, Andreas Diefenbach attends to international brands in their strategic innovation and design process.

    Why have you become a member of VDID?
    Like no other country, Germany represents industrialisation and the corresponding profession of the industrial designer. At the same time, the VDID is the only association in our design discipline where we can truly experience and shape exchange and reflexion. As a designer an design entrepreneur in a studio that's relevant for German design, I feel committed to be part of this community – in order to put the quality and the value of design to the test time and time again, and in order to develop this branch of our profession further with lots of energy, curiosity, vision, courage, but also a critical mindset.

    How do you view the development of industrial design?
    Design work is increasingly driven by innovation. Customers no longer merely expect a purely stylistic new product design, but they call for the holistic shaping of a product experience that makes sense and that's emotional. The user needs are investigated through extensive research, workshops, and iterative processes. In combination with new digital touchpoints, projects become more complex, more multi-facetted, and more strategic. Increasingly, the solitary product is only part of the overall product experience, which changes the classic role of the designer to being the conductor of various disciplines. We at PHOENIX permanently change ourselves and our partners in order to ensure the substantial further development and future-readiness on both sides.


    Jens Wingerath is Design Business Manager with a focus on New Business, automotive and product design at Phoenix Design, Stuttgart.

    Why have you become a member of VDID?
    During my further education in Design Leadership at Grow, I was privileged to make the acquaintance of Vice President Andreas Enslin and further VDID members. The exchange about design and professional experiences outside of our studio was a very valuable experience for me. As a strong association, the VDID also makes attractive offers for promoting young talent and for showcasing Stuttgart as a design location, something I want to focus on in my work. In our region, we have a high density of powerful agencies and international brands which need an infusion of extraordinary up-and-coming design talent.

    How do you view the development of industrial design?
    Designers are facing increasingly high and complex demands. Design is being discussed on a C-Management level in the big groups of companies as a strategically decisive competitive edge; the discipline itself is more specialised and more fragmented than ever. To launch and lead such a complex design process calls for well-founded expert knowledge. Also, today, purpose and importance of a product precede its formal design. By means of digitisation, we are increasingly shaping brand experiences in a cyber-physical ecosystem across all touchpoints.


    About VDID:
    The VDID Verband Deutscher Industrie Designer e.V. [Association of German Industrial Designers] creates the basis for a broad-based dialogue, its members participating in an excellent network. It provides orientation, illustrates the effects of design, takes a public stance and thus promotes both the individual and the general development of industrial designers. | www.vdid.de
     

    New Members of the VDID
  • The future of wellbeing

    The future of wellbeing

    “Make it digital” was the clear-cut assignment. But what does this really mean in the shower and in the bathroom? Which path is the right one for hansgrohe to take? With Rainfinity, PHOENIX has created a shower family as well as conclusive services with RainTunes around the hansgrohe brand – always with a clear focus on the user.

    The solution that has thus come about is individual, realistic, transforming for hansgrohe, and at the same time users will be surprised and enthusiastic. Taking a shower is both hygienic and relaxing, and it is a very personal ritual which should accommodate a wide range of ever changing needs. From an invigorating start into each new day via the revitalising cool-down after sports all the way to a relaxing calm-down for a good night’s sleep. Each RainTune scenario is in synch with water temperature and jet intensity, and controls lighting, music, and other multimedia applications. This allows for expressing a practically unlimited number of shower experiences. The scenarios were developed in close collaboration with neurologists, physiotherapists, dermatologists, aroma therapists and sound designers. PHOENIX has thus managed to create a novel and perfectly adjusted shower experience – product plus services from a single source. More details >>> https://phoenixdesign.com/en/geschichten/transforming-shower/

    The future of wellbeing
  • My Stiebel Eltron App

    My Stiebel Eltron App

    Good climate is important to us.  Stiebel Eltron App, designed by PHOENIX, guarantees the promise. 100% transparency. “How much CO2 have I saved thanks to my heat pump, compared to a traditional gas-fired heating?”. Taking responsibility as a basic brand value, sustainability is being communicated to the end user as motivation and feedback.

  • Phoenix Design – Magazine
    Presse

    Phoenix Design – Magazine

    What moves us – briefly written in our current Phoenix Magazine FIRST. NOW. NEXT. Come with us and discover the origins of Phoenix Design. Enjoy our success today together with us. And read our thoughts about the future. Download now!