• The Yo-Yo: Always New

    The Yo-Yo: Always New

    “Design a Yo-Yo!” Close to 100 Phoenix Design Academy trainees tackled this task since 1989, and each time the Yo-Yo idea was interpreted in a surprising new way.

    Wonderfully skilful dynamic works, exciting material combinations, and for a few years now even digital and virtual interpretations of this archaic toy. Now Phoenix Design hoisted these design treasures from the design archives for the first time, taken new photographs, and document them in a 200-page book. A volume on 25 years of developing new talent and the dialogue between up-and-coming designers and experienced ones. If you’re interested in this inspiring work, we’ll be happy to send you a personal copy.

    The Yo-Yo: Always New