PHOENIX & Friends
Leading Design: Using design strategically. How companies develop their full potential! The specialist book by Prof. Jan-Erik Baars fascinated our designers and was the occasion to exchange ideas during a stopover at PHOENIX in Stuttgart from Schwäbisch Gmünd to North Rhine-Westphalia. At the "after-work talk" there was a good discussion about the digital transformation and how to create new values for customers as a designer.
For more than 25 years, Jan-Erik Baars has worked at the interface between design and management. He is currently Professor of the CAS Certificate of Advanced Studies at the Lucerne University of Applied Sciences (HSLU). With his publication "Leading Design" he has created a reference in the application of design in organizations, which confirms him as a leading expert in design strategy and development. Jan-Erik Baars writes and speaks actively about developments in the world of design and business. He is speaker at congresses and gives lectures at various universities. In the consulting agency Prenew GmbH he is partner of Prof. Philipp Thesen and Thomas Huber. Prenew is a strategy consultancy for the digital transformation and prepares companies for the future.