• FIRST . NOW. NEXT - The new Phoenix blog

    FIRST . NOW. NEXT - The new Phoenix blog

    Phoenix Design is celebrating its 30th anniversary! Time to remember, to celebrate the present, and to look into the future. Our anniversary is marked by opening our own studio in Shanghai, China, and by introducing our new blog.

    blog.phoenixdesign.com

    In our blog, we will regularly tell you about our origins, about the present, and about the future of Phoenix Design. We listen, write, and move. Look forward to reading fascinating stories. We want to share the unique Phoenix Design spirit – with texts that are heart-warming and intellectually inspiring.

    1987 – come with us and discover the origins of Phoenix Design.
    2017 – enjoy our success today together with us.
    2047 – read our thoughts about the future.


     

    FIRST . NOW. NEXT - The new Phoenix blog
  • Phoenix Design > Red Dot: Design Team of the Year 2018

    Phoenix Design > Red Dot: Design Team of the Year 2018

    All information, publications, and photos regarding the award of honour for Phoenix Design sumed up.

  • iF World Design Index

    iF World Design Index

    Die neuen Top-Label des renommierten iF International Forum Design vergleichen jene Designer, die in der Vergangenheit immer wieder führende Wettbewerbspositionen belegten. Phoenix Design erhält in vier Indexgruppen mindestens das Label Top 10, in den Kategorien "Design Studios" und "Bad-Branche" 2014-2018 jeweils das Label Best of – die Spitzenplatzierung.

    Der iF World Design Index (WDI) ist Messsystem für stetig kraftvolles, exzellentes und nachhaltiges Design. In den Kategorien "Design Studios" und "Bad-Branche" 2014-2018 konnte sich Phoenix Design unter insgesamt 1709 bzw. 196 Winner-Awards bis an die Spitze durchsetzen. In der Kategorie "Europa" belegt PHOENIX unter 2379 Gewinnern den 5. Platz, in "Deutschland" aus 1365 Platz 4.

    „Der iF World Design Index entspricht unserem Anspruch an Qualität und Nachhaltigkeit im Design. Mit Spannung erwartet, freuen wir uns außerordentlich über die sehr guten Platzierungen und sehen sie als Bestätigung unseres Schaffens über Jahre“, sagt Andreas Haug, Gründer und Managing Partner von Phoenix Design.

    Der iF WDI bezieht sich erstmals auf die letzten fünf Jahre, abhängig von Art und Anzahl der gewonnenen iF Awards, unterteilt in sechs Indexgruppen: Kontinent, Land, Branche, Unternehmen, Inhouse Design Teams und unabhängige Design Studios.  

    Mehr: www.ifworlddesignguide.com/if-top-labels
     

    iF World Design Index
  • LunchTalk: Containerwerk

    LunchTalk: Containerwerk

    On Tuesday, 11 September 2018 at noon, Ivan Mallinowski und Christine Schaal from Containerwerk will be our talk guests at Phoenix Design in Stuttgart. LunchTalk means training at every first Tuesday of the month with all employees and guest speakers from various design disciplines.

    According to Containerwerk, they’re developers, designers and self-starters. “We went in search of answers to housing shortages and to affordable, resource-conserving, contemporary living and found them. In the spirit of the circular economy and environmental and social sustainability, Containerwerk purchases used shipping containers and upgrades the body into high-quality, affordable living space.” | www.containerwerk.com/en

    Excellent food from the PHOENIX kitchen and good conversation afterwards (12:30) are a guarantee. We know each other, want to learn from each other and benefit from synergies. Our guest speakers also get insight into our world of logic, morals and magic.


    Former LunchTalk speakers: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Trage, Dorten; Marcus Fischer, Mackevision; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker, Strichpunkt; Dr. Frank Heinlein, Werner Sobek; Martin Wippler, Klangfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projektriangle; Andreas Kunert, Leithaus-Film; Kai Bierich, Wulf Architekten; Marius Bauer, Umwerk; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin; Roman Rackwitz, Engaginglab; Ahmet Sakali, Testingtime; Moritz Dörstelmann, FibR; Aline Käfer, LIGANOVA; Joël Gähwiler, ZhdK.

    Photo: Containerwerk & Friends Installation; Source: Stefan Hohloch
     

    LunchTalk: Containerwerk
  • German Design Award

    German Design Award

    Die Jury zum German Design Award hat getagt. Silvia Olp, Head of Communications bei Phoenix Design war wiederholt Mitglied der 45-köpfigen, international besetzten Jury, die über die Auszeichnungen »Special Mention«, »Winner« und »Gold« entschied.

    Der Wettbewerb ist in die Segmente »Excellent Product Design« und »Excellent Communications Design« aufgeteilt. Außerdem wird mit dem »German Design Award Personality« das Lebenswerk einer herausragenden Designerpersönlichkeit gewürdigt. Auf den Design-Nachwuchs warten die dotierten Sonderpreise des »German Design Award Newcomer«.

    Mit einer neuen Kategorie »Classics & Re-Editions« im Excellent Product Design würdigt der Rat für Formgebung erstmals auch Produkte, die durch ihr zeitloses Design überzeugen oder einen Designklassiker weiterdenken und neu interpretieren.

    Die Preisverleihung findet statt am 08. Februar 2019, anlässlich der Messe Ambiente in Frankfurt.

    Statement aus der Jury: "In Sachen Trends sehe ich vor allem eins hier: Es wird immer digitaler, in vielen Bereichen! Technik für den Menschen gut nutzbar zu machen, ist ein großes Thema im aktuellen Design." Jurymitglied Dina Gallo, Leitung Designmanagement TRUMPF.

    www.german-design-award.com

     Die Jury im Überblick >>>

     

    German Design Award
  • New Contracutal Partner: STILL

    New Contracutal Partner: STILL

    STILL and Phoenix Design will be working together. As a leading and international successful supplier of intelligent intralogistics control systems, STILL will entrust its new products and services to the design expertise of Phoenix Design. Thus, Phoenix Design wins over yet another renowned industrial client.

    “STILL is a strong international brand and a precursor in the area of comprehensive logistics solutions. Together, we will be developing the transport and logistics highlights of the coming years and we’ll thus follow the trend which shows that design – alongside technological leadership – is increasingly becoming an important factor in B2B decision making,” says Phoenix Design Business Manager Jens Wingerath, Client Manager and project leader.

    As exclusive design partner, an interdisciplinary team of Product, Transportation and Interaction Designers, together with Design Modellers, has recently started working on a new language of forms, innovative products, and holistic digital solutions, all in close coordination with STILL. Both partners share the same design philosophy in terms of brand typicality and user centricity, with the goal of filling the STILL quality promise with life in the future as well.  

    Together, both companies will tie in with the history of STILL innovations with their intensive interlocking of development, product management, and product design.


    About STILL
    For a long time STILL has been one of the leading suppliers of forklift trucks, platform trucks and tractors plus the latest Intralogistics systems. With more than 8,000 employees and a turnover of 1,96 billion (2015), STILL is successfully active on an international scale. The key to the company's success is highly efficient products, stretching from complete solutions for specific industries, for large and small operations, right up to computerised logistics programs for effective warehouse and material flow management.
     

    New Contracutal Partner: STILL
  • Service Design at the Space Camp

    Service Design at the Space Camp

    PHOENIX Designers Carolin Schmitt and Stephan Thiemt conducted a five-day workshop – from 23 through 27 July 2018 – at the HfG Schwäbisch Gmünd on Minimalism. In one of four “Space Camp” workshops, they developed ideas and concepts in the area of Service Design together with the students to make more from less.

    Urbanisation, Micro-Living, Service Economy – how can digital services exert a positive influence on living in tiny spaces so as to be able to use less and create more that has real meaning? How can we liberate ourselves from digital dead weight, enriching our lives rather than feeling constantly challenged? How can principles of Minimalism flow into concepts for interconnected products and services which understand us, thus providing us with more time, freedom, and well-being?

    The workshop content comprised research and idea generation, conception, storytelling and finalisation, culminating in a presentation.


    About the Space Camp
    The Design Summer 2018, entitled “Space Camp – maximising small spaces”, is an extra-curricular workshop on the topic of minimalist living for students at the Hochschule für Gestaltung Schwäbisch Gmünd [University of Applied Sciences]. The workshop is accompanied by impulse speeches held by experts from the respective specialist fields.

    www.aquarium.digital
     

    Service Design at the Space Camp
  • Phoenix Design receives Red Dot Award of Honour
    Presse

    Phoenix Design receives Red Dot Award of Honour

    The award of honour “Red Dot: Design Team of the Year” was awarded this year to Phoenix Design with its design teams in Stuttgart, Munich, and Shanghai. We are very happy about this special award! The Award Winning Ceremony and Exhibition Opening took place on 9 July 2018 in Essen/Germany. 

  • end2end Digital Offensive for Smart Living
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    end2end Digital Offensive for Smart Living

    Phoenix Design and umwerk Group become strategic partners. The objective of the cooperation: to bundle their respective services complementing each other perfectly into a holistic business model, and to develop them further in order to be able to support companies undergoing digital change in an even more comprehensive manner.

  • Fellowship Programm

    Fellowship Programm

    Kandidaten gesucht! Schutz der Brand Experience Identity im digitalen Kontext. Der Rat für Formgebung hat gemeinsam mit dem Graduiertenkolleg der Dieselmedaille ein Fellowship-Programm ins Leben gerufen, um die neuen Regeln der Markenführung im digitalen Zeitalter mit zu gestalten und für Unternehmen verfügbar zu machen.

    Heute gilt es nicht nur, die Marken-Momente entlang der Customer Journey zu generierten und zu prägen, sie müssen auch gegen den Wettbewerb vor Nachahmung geschützt werden.

    Wir suchen Kandidaten für des Fellowship Programm: „Nachahmungsunterdrückung durch IP (Intellectual Property), für designbasierte Mehrwerte in Markenerlebnissen bei digitalen Produkte und Dienstleistungen“. Die akademische Begleitung erfolgt durch das europäische Ausbildungszentrum im IP-Management an der Universität Strasbourg, die Praxisbegleitung wird durch Phoenix Design geleistet. 

    Im Rahmen des Fellowship-Programms wird eine Projektpromotion bearbeitet, die thematisch in das Programm passt und ebenso eine Fragestellung des Unternehmens umspannt. Voraussetzung für die Kandidaten ist ein Interesse an geistigem Eigentum sowie eine dreijährige Erfahrung im Umgang mit IP (Marken, Designs, Copyrights etc.). Eine ausdrückliche juristische Vorbildung ist nicht notwendig.    

    Statement: Andreas Diefenbach, Member of the Board, Phoenix Design: „Deutschland als Industriestandort hat wie kein anderer viele starke Marken erfunden und geprägt. Der Wesenskern jeder Marke impliziert “Das warme Leuchten der Vertrautheit”. Die Macht dieses impliziten Gedächtnisses ist ein wesentlicher Treiber und Einflussfaktor für Markenbildung und Markenprägung. Im digitalen Zeitalter werden einige vermeintlich manifestierte Regeln der Markenführung gebrochen oder auf den Kopf gestellt. Neue Faktoren wie Teilhabe oder Anpassungsfähigkeit prägen bestehende oder schaffen neue Marken. Die IP wird in diesem Zusammenhang eine enorme Rolle bei der Sicherung der Wertschöpfung spielen, denn die bedeutungsvollen Momente mit einer Marke, sind das was in der vernetzten Gesellschaft weiterhin Vertrauen, Orientierung und Differenzierung schaffen werden.“

    Weitere Informationen und Kontaktdaten zum Fellowship-Programm unter:

    https://www.forum-dieselmedaille.de/rat-fur-formgebung-phoenix/

    Für Rückfragen gerne auch an Silvia Olp, Head of Communications, Enable JavaScript to view protected content.

     

    Fellowship Programm
  • Red Dot Award 2018: 4x Winner

    Red Dot Award 2018: 4x Winner

    Phoenix Design, with their client Hansgrohe SE, scores at the Red Dot Award: Product Design 2018 and is honoured with 4 Red Dot Awards “Winner”. The international panel of jurors evaluated more than 6,300 submitted products from 59 countries and selected only 1,684 award “Winners”.

    The Winners are:
    - AXOR ShowerPipe 800
    - hansgrohe Raindance E Showerpipe
    - hansgrohe Novus washstand fittings
    - hansgrohe SilicaTec granite sinks C51

    The 40 jurors evaluated the products according to strict criteria, comprising e.g. degree of innovation, functionality, formal quality, ergonomics and longevity.

    For us, this year’s awards are very special indeed. The Phoenix Design team receives the Award of Honour “Red Dot: Design Team of the Year 2018”! On 9 July 2018, the Phoenix Design team will be officially honoured during the Red Dot gala event and will be handed the challenge trophy Radius on-stage at the Aalto-Theater in Essen, Germany.

    In this context, we thank our clients for their sustained and long-standing trust and confidence in our work, with client relationships often lasting many years.

    >> Press Release “Red Dot: Design Team of the Year 2018”

    >> Press Release red dot

    Red Dot Award 2018: 4x Winner
  • LunchTalk with Joël Gähwiler

    LunchTalk with Joël Gähwiler

    Am Dienstag, 05.06.18 um 12 Uhr ist Joël Gähwiler, Interaction Designer an der Zürcher Universität der Künste, Talkgast im PHOENIX Studio. LunchTalk bei Phoenix Design heißt regelmäßige Fortbildung mit allen Mitarbeitern und Gastrednern aus unterschiedlichsten Gestaltungsdisziplinen im Stuttgarter Studio.

    Joël Gähwiler is creator of the Internet of Things prototyping platform shiftr.io, teaching assistant at the Zurich University of the Arts and researches on Network Artifacts and the Internet of Things.

    Afterwards (12:30 o'clock) there will be fine dishes from the PHOENIX kitchen and good talks. We know each other, we want to learn from each other and use synergies. Our guest speakers get insights into our world of logic, morality and magic.

    >> Limited seats for interested guests are reservable via Enable JavaScript to view protected content..


    Former LunchTalk Speaker: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Trage, Dorten; Marcus Fischer, Mackevision; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker, Strichpunkt; Dr. Frank Heinlein, Werner Sobek; Martin Wippler, Klangfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projektriangle; Andreas Kunert, Leithaus-Film; Kai Bierich, Wulf Architekten; Marius Bauer, Umwerk creative; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin; Roman Rackwitz, Engaginglab; Ahmet Sakali, Testingtime; Moritz Dörstelmann, FibR; Aline Käfer, Liganova; Michel Casertano, Atelier Brückner; Prof. Dr. Peter Zec, Red Dot Award; Joël Gähwiler, Zürcher Universität der Künste.
     

    LunchTalk with Joël Gähwiler
  • Lunch Talk mit Prof. Dr. Peter Zec

    Lunch Talk mit Prof. Dr. Peter Zec

    On Tuesday, 7th may 2018, Prof. Dr. Peter Zec, founder and initiator of the "Red Dot Award", is talk guest in the PHOENIX studio. Lunch Talk at Phoenix Design means regular training with all employees and guest speakers from a wide variety of design disciplines in at Stuttgart studio.

    About the Red Dot Design Award: The Red Dot Award is one of the largest design competitions in the world. In the 1990s, Red Dot CEO Professor Dr. Peter Zec developed the name and brand of the award. Since then, the coveted "Red Dot" award has been the internationally respected seal of excellent design quality.

    Afterwards (12:30 o'clock) there will be fine dishes from the PHOENIX kitchen and good talks. We know each other, we want to learn from each other and use synergies. Our guest speakers get insights into our world of logic, morality and magic.

    Lunch Talk speakers were already: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Trage, Dorten; Marcus Fischer, Mackevision; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker, Strichpunkt; Dr. Frank Heinlein, Werner Sobek Group; Martin Wippler, soundfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projekttriangle; Andreas Kunert, Leithaus Film; Kai Bierich, Wulf Architekten; Marius Bauer, Umwerk; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin; Roman Rackwitz, Engaginglab; Ahmet Sakali, Testingtime; Moritz Dörstelmann, FibR; Aline Käfer, LIGANOVA; Michel Casertano, Atelier Brückner; Prof. Dr. Peter Zec, Red Dot Award.

    Lunch Talk mit Prof. Dr. Peter Zec
  • Creative Jam at the Lovelace

    Creative Jam at the Lovelace

    The next Adobe Creative Jam and Behance Portfolio Review will take place on 5 May 2018 at the Lovelace Hotel in Munich. Marius Bauer, Director Digital at Phoenix Design and initiator of both Adobe events in Germany, will host the creative workshops on “Transparency”.

    The 3-hour Creative Jam Session will provide a space to try out own ideas and concepts, embedded into a competition of creative skills by different teams. Together with Marius Bauer, Alexander Holzreiter (Accenture) and David Reichenbach (Kalonoma) will be the jurors.

    The Behance Portfolio Review offers the opportunity to have one’s own creative portfolio judged by experts – an open exchange among creative individuals. Sandra Heinzen, Lead UX/UI Designer with Phoenix Design Munich, will open the key note speeches at 7 pm and later be available to answer (portfolio) questions, just like Denise Pumberger & Stefan Heckl, Motion Artists with thefinest, and Daniel Brunsteiner with NIO. The coaches will give insight into processes, current projects and their individual understanding of design.


    As an attractive framework event, there’s “Transparent” – organised by the young Kalonoma collective, a platform for the joint exchange of disciplines and generations. 26 creatives will present this lead topic to the 800 guests by means of exhibition and stage performances, taking approaches via design, art, music, fashion, and film. The aim: excite, inspire, connect.

    The world’s our oyster. We are able to google anything and everything, we know each other without ever having met. We accept Terms and Conditions, always present, breaking taboos, being naked online. At the same time, the complex structures of our time are confusing. Who are those up there, where does the money flow to, who calls the tune? We cover our web cam, use veiling filters, talk with an ironic stance.

    Music will round off the event.

    Programme:

    3:00 pm   Adobe Creative Jam
    6:00 pm   Admission to and opening of the exhibition
    7:00 pm   Behance Portfolio Review (3 key note speeches)
    8:00 pm   Award winning ceremony “Adobe Creative Jam”
    8:45 pm   We agree (performance)
    9:00 pm   Salmon Wins
    9:45 pm   Nils Kugelmann Trio
    10:45 pm VKKO

    after midnight   Jannis Choppin, DRKTMS, Mindsight, Delph

    Phoenix Design supports this dialog around digital experiences and their importance for developing new concepts and guiding principles as a sponsor.

    >> Register
     

    Creative Jam at the Lovelace
  • Schüler entdecken Design
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    Schüler entdecken Design

    Kombiniere ein Möbelstück mit einem Adjektiv – und designe das „kompakte Sofa“. Werkgymnasiasten in Heidenheim haben zusammen mit Phoenix Designerin Steffi Moser ihre Lieblingskombi gestaltet. Mit der Workshop-Reihe "Entdecke Design" der Stiftung Deutsches Design Museum, wurden mit der gleichnamigen Bildungsinitiative seit 2014 schon über 13.000 Schüler in ganz Deutschland erreicht.

  • AXOR MyEdition World Premiere

    AXOR MyEdition World Premiere

    On display through Sunday, 22 April 2018, at the Salone del Mobile in Milan for the first time: “MyEdition”, the new faucet series by AXOR. Designed by Phoenix Design, the MyEdition faucets enhance the bathroom with a new dimension of individualisation – featuring different cover plates matched to each respective user’s personal predilections in terms of material and looks.

  • Pupils discover design

    Pupils discover design

    Phoenix Design will discover design together with children age 12 to 14 on 20 April 2018 at the Werkgymnasium Heidenheim. Designer Steffi Moser will take a concrete example to sketch the design process from first idea all the way to product development. Then, the students themselves will get down to work: collect adjectives and pieces of furniture, and then build a “quick model”!

    A charming cupboard or a pointed lamp? The children may shape their favourite combination from simple materials (e.g. corrugated cardboard, wire, straws) according to their own ideas. Do research, find ideas, analyse, develop further, execute together, hold a presentation – all these are tasks which the professional design workday calls for. Fantasy knows no bounds. At the same time, creativity, eagerness to try out new things, network thinking, and conscious environmental design are promoted as well.


    The claim to give artistic-aesthetic education higher importance in the school curriculum is being articulated more audibly and more urgently and has become a field of activities for diverse initiatives on a Federal (and even European) level. Design, however, is not covered by this. Therefore, the Deutsches Design Museum Foundation would like to promote dealing with design in schools with its project “Discover Design”. In workshops and in collaboration between teachers and designers, the students get to know the basics of creation and design in a hands-on approach. For this topic to have a permanent place in school education, a teacher training programme is about to be developed. This initiative in the State of Baden-Württemberg is supported – among others – by the Karl-Schlecht Foundation.

    www.deutschesdesignmuseum.de/promoting

    www.werkgymnasium.de
     

    Pupils discover design
  • Design at the City Palais Stuttgart

    Design at the City Palais Stuttgart

    The former residence of King Wilhelm II of Wuerttemberg is again a place where history is being written – and where it is being narrated: at the Wilhelmspalais (located at Charlottenplatz), the first City Museum of Stuttgart is to open its gates in April 2018. The permanent exhibition called “Stuttgarter Stadtgeschichte(n)” (Stories from Stuttgart’s history) also takes a close look at topics in architecture and design, exclusively presenting a Phoenix Design design process.

    That Stuttgart is Germany's secret design capital is also supported by the important integration of design topics into the permanent exhibition at the City Museum. And Phoenix Design is of course an important contributor: For 30 years now, Swabian design "Made in Germany" has been taken from Stuttgart out into the world, and Phoenix Design has been honoured with a total of more than 780 design awards. Taking a typical design process as an example, the respective design steps behind the finished product are visualised and accompanied by explanatory texts. We are proud to be able to represent a piece of design history in this location, itself so rife with history.

    Beside the permanent exhibition “Stuttgarter Stadtgeschichte(n)” (Stories from Stuttgart’s history), special exhibitions, changing events, and the "Stadtlabor" (City Lab) on building, experimenting and discovering Stuttgart are part of the varied museum offer comprising four floors.

    www.stadtpalais-stuttgart.de/en

    Design at the City Palais Stuttgart
  • Change in the Phoenix Design Management
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    Change in the Phoenix Design Management

    As the new Digital Director, Marius Bauer leads the Phoenix Design studio in Munich and is part of the PHOENIX management from now on. In 2017, Andreas Diefenbach and Joon-Mo Lee were already appointed as members of the board. In addition, Yifan Zhang heads the new Shanghai studio since September.

  • Andreas Diefenbach in the Consulting Committee of Dieselkuratorium

    Andreas Diefenbach in the Consulting Committee of Dieselkuratorium

    As of March 2018, Andreas Diefenbach is a member of the Consulting Committee of the Dieselkuratorium – representing Phoenix Design in this election committee for the longest-standing innovation award in Germany. The Consulting Committee supports the Dieselkuratorium in terms of professional expertise with regard to technology potentials and innovation systems.

    Andreas Diefenbach, Member of the Board at Phoenix Design, is thus one of five members of the Consulting Committee along with Urban August (CEO Germany, Siemens Industry Software GmbH), Dietmar Bichler (CEO, Bertrandt AG), Andre Kiehne (Member of the Board, Microsoft Deutschland GmbH), and Dr. Markus Kirchler (Partner, MHP GmbH).

    As an event series hosted by the Dieselkuratorium, the CTO Spring Forum in Munich will deal with the topic of "The Chief Technology Officer / CTO in times of digital transformation: Technology Manager or Business Developer?", including workshops, impulse presentations, discussions and break-out sessions. In his new role, Andreas Diefenbach will present his contribution "ENGANGE & CONNECT – Innovation in the Age of the Customer" to the exclusively selected audience.

    According to Diefenbach, there are three factors driving the fundamental change in our social structure, thus pushing new customer expectations: post-industrialisation, educational expansion, and a change in values – in Asia, this development even takes place at exponential speed. What this has to do with innovation and design, he will explain at the Forum.


    The CTO Forum wants to discuss the current challenges for CTOs across industries, to exchange experiences, to provide opportunities for increased personal networking, and to evaluate solution approaches among experts.

    www.forum-dieselmedaille.de/fachbeirat

     

    Andreas Diefenbach in the Consulting Committee of Dieselkuratorium