• FIRST . NOW. NEXT - The new Phoenix blog

    FIRST . NOW. NEXT - The new Phoenix blog

    Phoenix Design is celebrating its 30th anniversary! Time to remember, to celebrate the present, and to look into the future. Our anniversary is marked by opening our own studio in Shanghai, China, and by introducing our new blog.


    In our blog, we will regularly tell you about our origins, about the present, and about the future of Phoenix Design. We listen, write, and move. Look forward to reading fascinating stories. We want to share the unique Phoenix Design spirit – with texts that are heart-warming and intellectually inspiring.

    1987 – come with us and discover the origins of Phoenix Design.
    2017 – enjoy our success today together with us.
    2047 – read our thoughts about the future.


    FIRST . NOW. NEXT - The new Phoenix blog
  • When Reduction Becomes Inspiration

    When Reduction Becomes Inspiration

    For a few months now, Andreas Diefenbach has been part of the Phoenix Design management team. In an interview with Wirtschaftsforum, he relates which changes his new role in the company entails, and what common denominators exist between Japanese calligraphy and his company.

  • Career Sprint Meetup

    Career Sprint Meetup

    Level up your career! Phoenix Design hosted one of the first Career Sprint Meetups on Wednesday, 17 July 2019 from 6.30-9.30 pm at its studio in Stuttgart! About 20 participants from the local UX community experienced a new concept of collaboration to know about the matching of skills from employees to available job vacancies.

    The goal of the workshop was to figure out desires, needs, and pain points of UX designers’ application process. Designer Oliver Kosic (re)presented our studio.

    Career Sprint Meetup
  • Red Dot: best of the best > PHOENIX & TRUMPF

    Red Dot: best of the best > PHOENIX & TRUMPF

    And another Red Dot Award: best of the best in 2019 for the Track & Trace localization system for the world's leading manufacturer of laser and machine tools TRUMPF. Also great pleasure at Phoenix Design for this award. Only 80 products, out of more than 5,500 submissions, were honored with the "best of the best" - truly a great success for the PHOENIX design team.

    For the complex requirements of Trumpf Track&Trace localization system, PHOENIX has developed a user-centred, intuitively operational and differentiating design language. The international jurors evaluated the products according to strict criteria, comprising e.g. degree of innovation, functionality, formal quality, ergonomics and longevity. "Reduced to the essential, the perfect design of Track&Trace skilfully places the system’s highly specialised functions centre stage. The clear design language has been harmoniously adapted to indoor use in industrial environments (...).", says the jury.

    Press Release Red Dot 2019 >>>>

    Red Dot: best of the best > PHOENIX & TRUMPF
  • Phoenix Design Academy - cyc empowering cyclists

    Phoenix Design Academy - cyc empowering cyclists

    Cycling in urban areas is becoming increasingly popular. As part of his bachelor thesis, Christoph Wackher has developed a sustainable concept which among others optimizes the daily cycle routes according to personal preferences. The cyc service could complement existing general micro mobility solutions smart devices.

    The cyc service is controlled via an app that corresponds to a data carrier on the bicycle. The app provides digital access to your own cycling behavior as well as daily updates (big data). At the same time, information gained by all users can be the basis for general infrastructural measures. As an IoT solution, "cyc empowering cyclists" brings together the different requirements of the various parties involved in the system.

    >>> to the product

    Phoenix Design Academy - cyc empowering cyclists
  • Red Dot: best of the best > PHOENIX & hansgrohe

    Red Dot: best of the best > PHOENIX & hansgrohe

    Phoenix Design won the highest award in competition Red Dot 2019: best of the best with its design of hansgrohe Rainfinity collection. Out of more than 5,500 entries, only 80 products were awarded the "best of the best".

    With hansgrohe Rainfinity, PHOENIX has designed a new archetype which comes across as progressive yet familiar. In combination with the “hansgrohe Home App”, the shower family with RainTunes provides an innovative, digital shower experience. The international jurors evaluated the products according to strict criteria, comprising e.g. degree of innovation, functionality, formal quality, ergonomics and longevity. "The Rainfinity shower collection inspires with its clear lines and excellent quality. Its subtle design interprets well-known geometries in an exciting manner, projecting a new use of forms. Paired with smart and functional solutions, the collection has emerged as a novel approach towards showering (...).", honors the jury.

    More "Red Dot Award 2019: Winner" Phoenix Design & hansgrohe:

    - hansgrohe Croma E 280 Showerpipe
    - hansgrohe Ecostat E CoolContact Thermostat

    Here is the press release >>>

    Red Dot: best of the best > PHOENIX & hansgrohe
  • Phoenix Design Academy - Shadow Light

    Phoenix Design Academy - Shadow Light

    Light and shadow can be experienced both in a desk lamp. The Phoenix Design Academy is a platform for the visions and studies of the Phoenix Design Team. With the "subtle shadow" concept, Tiantian Xu has succeeded in creating a luminaire design that controls the individual lighting requirements and also integrates acoustically effective elements.

    The shadow lamp satisfies individual need of light and shade. Acoustically effective paper technology with grooves on the surfaces is used for sound insulation, the fine shadow stripes throw a subtle calm on the table. Paired with an OLED plate and bending sensor as well as flexible spring steel links, the subtle form of "subtle shadow" adds that extra touch of poetry that also enriches the office environment.

    >>> more details product

    Phoenix Design Academy - Shadow Light
  • Andreas Diefenbach about TRUMPF Track&Trace

    Andreas Diefenbach about TRUMPF Track&Trace

    Andreas Diefenbach, Phoenix Design Managing Partner, in an interview on TRUMPF Track&Trace, one of this year’s winners of the Red Dot Design Award 2019: best of the best. He talks about the design, his philosophy, and general trends.

  • 7 Red Dots – Rainfinity and Track&Trace win 'best of the best'

    7 Red Dots – Rainfinity and Track&Trace win 'best of the best'

    Phoenix Design won the highest award in competition twice together with its clients Hansgrohe and Trumpf, the Red Dot Award 2019: best of the best. The awarding ceremony took place at 8 July 2019 in the Aalto theatre in Essen/Germany including the hand-over of the title of honor "Red Dot: Design Team of the Year".

  • Phoenix Design Academy E-Rollator

    Phoenix Design Academy E-Rollator

    By the year 2050, the number of people over 65 will have risen from 17 million today to about 23 million, according to the German Federal Statistical Office Recognising such a topic, evaluating it, and coming up with well-reflected solutions are essential methods used in the Phoenix Design Academy. In this way, a new interpretation of the classic walker has been created.

    The e-walker LOOP, created in the Phoenix Design Academy, is an archetype full of character, compelling in its self-explanatory operation while placing technical support in the background. Thanks to its electric drive system, users are provided with a wider radius of action and hence with more safety and support even when faced with a wide range of topographical situations in everyday life.

    Learn more at product >>>

    Phoenix Design Academy E-Rollator
  • Audi - Digital Partner

    Audi - Digital Partner

    Designed by Audi – supported by PHOENIX. We are a long-time partner of Audi design team, implementing new design solutions to next generation production vehicles. In close co-operation and under the direction of Audi's in-house designers, we envision trailblazing digital instrument solutions.

    For many years, PHOENIX has been accompanying Audi, both as a process partner and in pixel-perfect implementation, as well as in bringing digitality to life in the vehicles of tomorrow. Working closely under the direction of Audi design team, we bring brand values and user needs to a common denominator. We inspiring Audi's design team with fresh approaches.Concept cars are a particularly attractive challenge that we always like to embrace. Here we support as a partner under Audi design team’s direction both in the ideation process and later in the graphic development of Audi’s designs including the animations. Further more in the stories >>>

    Audi - Digital Partner
  • German Innovation and Brand Awards 2019 for Deli

    German Innovation and Brand Awards 2019 for Deli

    The Chinese manufacturer of sanitary products Deli receives two valuable awards by the German Design Council. The tailor-made shower enclosure RA3, designed by Phoenix Design, Shanghai, as well as the new overall brand appearance have been recognized by the two renowned awards in Berlin. Congratulations to our client!

    The German Innovation Award honours products and solutions which are user-focussed and which provide new added value. With its innovative use of a unique hidden structure, DELI-RA3 presents itself with a timeless, minimalist design style without any visible screws.

    The German Brand Award recognizes unique brands and brand builders, such as Deli for its successful new market appearance in Asia. Alongside the shower enclosure EA5 (cf. picture), Phoenix Design has also designed the logo of this premium manufacturer.

    The awards ceremonies took place on 28 May 2019 at the Deutsches Technikmuseum in Berlin and on 6 June 2019 at the Deutsche Telekom's Representative Office "Telekom Hauptstadtrepräsentanz" event location in the German capital.

    More >>> www.german-innovation-award.de
    More >>> www.german-brand-award.com

    German Innovation and Brand Awards 2019 for Deli
  • PHOENIX Lunch Talk

    PHOENIX Lunch Talk

    On Tuesday, 01.10.2019, Speaker Felix Kaminski, Youth Delegate for Sustainable Development 2018-2020 of the "Deutscher Bundesjugendring", Berlin, will come to the Stuttgart Studio for Lunch Talk. Lunch Talk at PHOENIX means learning from each other and using synergies. All employees are invited with the guest speakers. These come from a wide variety of design disciplines.

    The overcoming of poverty and social injustices between and within different states as well as the consistent implementation of the energy transition to combat climate change are Felix's main topics. He has been involved in various youth work positions. Felix initially completed a dual degree course and is now studying sustainable electrical energy supply at the University of Stuttgart in the master's degree. On 23.09.19 the UN climate summit will take place and on 24./25.09.19 the SDG Summit will take place. Felix will tell us fresh about the "summits". | www.jugenddelegierte.dbjr.de/en

    Afterwards (at 12.30 pm), there will be served a fine meal from the PHOENIX kitchen plus good conversations in order to learn from one another, benefiting from synergies. Our guest speakers will get insights into our world of Logic, Morals, and Magic.

    LunchTalk Speakers to date: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Trage, Dorten; Marcus Fischer, Mackevision; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker, Strichpunkt; Dr. Frank Heinlein, Werner Sobek; Martin Wippler, Klangfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projektriangle; Andreas Kunert, Leithaus-Film; Kai Bierich, Wulf Architekten; Marius Bauer, Umwerk; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin; Roman Rackwitz, Engaginglab; Ahmet Sakali, Testingtime; Moritz Dörstelmann, FibR; Aline Käfer, LIGANOVA; Prof. Dr. Peter Zec, Red Dot; Joël Gähwiler, ZhdK; Ivan Mallinowski, and Christine Schaal, Containerwerk; Mattias Nirschl, Lumod; Rainer Hirt, Audity; Lisa Zech, STUDIO LZ; Carlo Maria Rauen, Neuroletic-Coaching; Felix Kaminski, Youth Delegate for Sustainable Development 2018 - 2020 of the "Deutscher Bundesjugendring", Berlin;

    PHOENIX Lunch Talk
  • New Members of the VDID

    New Members of the VDID

    The VDID Verband Deutscher Industriedesigner [Association of German Industrial Designers] promotes the development of the profession through its encompassing forum. Since June 2019, Andreas Diefenbach, Managing Partner, and Jens Wingerath, Design Business Manager, both with Phoenix Design, are members of this association – and they want to achieve important goals, as they state in this interview.

    As Managing Partner of Phoenix Design and as a designer, Andreas Diefenbach attends to international brands in their strategic innovation and design process.

    Why have you become a member of VDID?
    Like no other country, Germany represents industrialisation and the corresponding profession of the industrial designer. At the same time, the VDID is the only association in our design discipline where we can truly experience and shape exchange and reflexion. As a designer an design entrepreneur in a studio that's relevant for German design, I feel committed to be part of this community – in order to put the quality and the value of design to the test time and time again, and in order to develop this branch of our profession further with lots of energy, curiosity, vision, courage, but also a critical mindset.

    How do you view the development of industrial design?
    Design work is increasingly driven by innovation. Customers no longer merely expect a purely stylistic new product design, but they call for the holistic shaping of a product experience that makes sense and that's emotional. The user needs are investigated through extensive research, workshops, and iterative processes. In combination with new digital touchpoints, projects become more complex, more multi-facetted, and more strategic. Increasingly, the solitary product is only part of the overall product experience, which changes the classic role of the designer to being the conductor of various disciplines. We at PHOENIX permanently change ourselves and our partners in order to ensure the substantial further development and future-readiness on both sides.

    Jens Wingerath is Design Business Manager with a focus on New Business, automotive and product design at Phoenix Design, Stuttgart.

    Why have you become a member of VDID?
    During my further education in Design Leadership at Grow, I was privileged to make the acquaintance of Vice President Andreas Enslin and further VDID members. The exchange about design and professional experiences outside of our studio was a very valuable experience for me. As a strong association, the VDID also makes attractive offers for promoting young talent and for showcasing Stuttgart as a design location, something I want to focus on in my work. In our region, we have a high density of powerful agencies and international brands which need an infusion of extraordinary up-and-coming design talent.

    How do you view the development of industrial design?
    Designers are facing increasingly high and complex demands. Design is being discussed on a C-Management level in the big groups of companies as a strategically decisive competitive edge; the discipline itself is more specialised and more fragmented than ever. To launch and lead such a complex design process calls for well-founded expert knowledge. Also, today, purpose and importance of a product precede its formal design. By means of digitisation, we are increasingly shaping brand experiences in a cyber-physical ecosystem across all touchpoints.

    About VDID:
    The VDID Verband Deutscher Industrie Designer e.V. [Association of German Industrial Designers] creates the basis for a broad-based dialogue, its members participating in an excellent network. It provides orientation, illustrates the effects of design, takes a public stance and thus promotes both the individual and the general development of industrial designers. | www.vdid.de

    New Members of the VDID
  • The future of wellbeing

    The future of wellbeing

    “Make it digital” was the clear-cut assignment. But what does this really mean in the shower and in the bathroom? Which path is the right one for hansgrohe to take? With Rainfinity, PHOENIX has created a shower family as well as conclusive services with RainTunes around the hansgrohe brand – always with a clear focus on the user.

    The solution that has thus come about is individual, realistic, transforming for hansgrohe, and at the same time users will be surprised and enthusiastic. Taking a shower is both hygienic and relaxing, and it is a very personal ritual which should accommodate a wide range of ever changing needs. From an invigorating start into each new day via the revitalising cool-down after sports all the way to a relaxing calm-down for a good night’s sleep. Each RainTune scenario is in synch with water temperature and jet intensity, and controls lighting, music, and other multimedia applications. This allows for expressing a practically unlimited number of shower experiences. The scenarios were developed in close collaboration with neurologists, physiotherapists, dermatologists, aroma therapists and sound designers. PHOENIX has thus managed to create a novel and perfectly adjusted shower experience – product plus services from a single source. More details >>> https://phoenixdesign.com/en/geschichten/transforming-shower/

    The future of wellbeing
  • My Stiebel Eltron App

    My Stiebel Eltron App

    Good climate is important to us.  Stiebel Eltron App, designed by PHOENIX, guarantees the promise. 100% transparency. “How much CO2 have I saved thanks to my heat pump, compared to a traditional gas-fired heating?”. Taking responsibility as a basic brand value, sustainability is being communicated to the end user as motivation and feedback.

  • Phoenix Design – Generation Change

    Phoenix Design – Generation Change

    After 32 successful years, Andreas Haug and Tom Schönherr, founders and Managing Partners of Phoenix Design, handed over the management to the next generation in early March 2019. 

  • Phoenix Design – Magazine

    Phoenix Design – Magazine

    What moves us – briefly written in our current Phoenix Magazine FIRST. NOW. NEXT. Come with us and discover the origins of Phoenix Design. Enjoy our success today together with us. And read our thoughts about the future. Download now!

  • CTO Spring Forum

    CTO Spring Forum

    On Friday, 12.04.19, at the CTO Spring Forum 2019, at Google Germany in Munich, Matthias Oesterle, Design Business Manager of PHOENIX, is invited as speaker. Theme of this year's event: From Soloist to Orchestra Conductor: Innovation in Digital Eco-Systems.

    Matthias Oesterle (*1984), Design Business Manager at PHOENIX. After studying in Schwäbisch Gmünd as a product designer, he began his career at Phoenix Design in Stuttgart. With his many years of experience in the design and development of brand and assortment strategies, he now manages innovative projects for clients such as Hansgrohe, Schindler or Viessmann. As a trend expert, he is responsible for the TrendLab from Phoenix Design. Matthias Oesterle is also a lecturer at the University of Applied Sciences Schwäbisch Gmünd, thus shaping the Phoenix Design Academy.

    Together with Frank Schnatz and Steffen Erath (both Hansgrohe SE), he will give a lecture on innovation in digital eco-systems at the CTO Forum. Title of the lecture: "The fourth state of aggregation of water, how Hansgrohe uses digitization to revolutionize the shower experience".

    Furthr information >https://www.forum-dieselmedaille.de/cto-fruehjahrsforum-2019/



    CTO Spring Forum
  • Transforming the Shower

    Transforming the Shower

    hansgrohe presented their new shower family “Rainfinity”, designed by PHOENIX, at the ISH 2019 in Frankfurt/Germany. In combination with the “hansgrohe Home” App, also designed by PHOENIX and RainTunes the innovative, digital shower system for the bathroom.