Phoenix Design

The first round of DesignTalking on the topic of Design & Innovation took place on July 12 at the hansgrohe Aquademie in Schiltach. Various media representatives were connected live and were able to ask open questions after the interview with Jan Heisterhagen, Vice President Product Management and Engineering, hansgrohe and Matthias Oesterle, Design Director, Phoenix Design. We are pleased about the good response and are looking forward to your questions at the next DesignTalking!

Let's start DesignTalking - What influence does design have on innovation? And how does a long-term partnership succeed in reinventing products again and again? The invited journalists already learned on Monday that there is usually no direct briefing or kick-off for a new shower family, as the development process of a new shower family is created jointly. How the innovation and design process works was explained using the example of Pulsify. The participants were able to test the shower experience at home with the Pulsify hand shower.

How crucial user testing is for the development of new products was highlighted by both parties with various anecdotes "from the shower". Design is thought from people and is user-centred - so the jet test lab and various shower stagings are not to be missed. Depending on the results of the user testing, not all ideas and approaches can be pursued further. Matthias Oesterle revealed that it can be tough for the designers when it's "Kill your darling".

We are looking forward to the next Insights, when it's DesignTalking again!

Contact: Enable JavaScript to view protected content.

Franziska Warnke Communication Manager
Enable JavaScript to view protected content.
M +49 173 7294632

What do most of our conversations revolve around? The topic of bicycles is omnipresent at Phoenix Design. We have already been able to prove our fitness through our "Studio Connect Ride" from Munich to Stuttgart. So the city cycling initiative is just right for the Phoenixes. The starting signal will be given in three days: from 20.06. to 10.07. you can diligently track kilometres for Stuttgart! The location does not matter at first, as climate change does not adhere to any city or country borders. Nevertheless, you will be cycling for a team and a city or municipality. The Climate Alliance will then award prizes for the results in five size categories. We think this is a great campaign that is worth supporting!

About Phoenix Design: Phoenix Design is a design and innovation studio creating smart and substantial brand experiences, that make eminent business sense and which touch people – today, for tomorrow. Since 1987, products, interactions, and digital ecosystems have been created based on the fundamental values of Logic, Morals, and Magic. More than 900 design awards confirm the quality and continuity of the worldwide work. Today, the team comprising about 70 international experts at the Stuttgart, Munich, and Shanghai locations – together with its partners – are creating a joint vision of Smart Living.

Contact: Enable JavaScript to view protected content.

Franziska Warnke Communication Manager
Enable JavaScript to view protected content.
M +49 173 7294632

With a Bachelor of Science in Business Administration and a Bachelor of Arts in Industrial Design from HTW Berlin, he will support us in the development of further business areas and in project work in the future. We are delighted about this addition to the Business Development and Communications team and wish him a good start at Phoenix.

Contact: Enable JavaScript to view protected content.

Franziska Warnke Communication Manager
Enable JavaScript to view protected content.
 M +49 173 7294632

This year's CTO Spring Forum on May 06 is situationally themed "Innovation in times of COVID". In close cooperation with Ralph Zebregs, Partner of ForChiefs, Principal Designer Moritz Kemper will speak on the topic "Innovation and Purpose". In their keynote, they demonstrate the high relevance of the topic of purpose in an enterprise in today's world. They highlight the contribution design can make to translate the company's purpose into products and services in order to establish a close connection with the user of these artifacts. The goal is to adopt honest attitudes and implement them end-to-end throughout the innovation process.

Ralph Zebregs studied Business Administration and Psychology in the Netherlands and has worked for organizations such as Unilever, Philips and Deutsche Bahn for more than 18 years. His many focus was helping leaders within these companies upgrade their ambitions and reset their goals. Currently Ralph is partner at ForChiefs, where he sees his passion in helping people define their ambitions by empowering the right people to create movement towards extraordinary and lasting results.

Moritz Kemper studied a BA in Industrial Design and an MA in Interaction Design. After his Master's degree at the Zurich University of the Arts he worked as an assistant and lecturer in the field of Interaction Design teaching and researching for several years, creating synergies between theory and practice. Moritz Kemper is currently a UX/UI Principal Designer at Phoenix Design and is responsible to guide internal and external teams to create innovative products and services.

About CTO Forum: The CTO Forum is a series of events organized by the Diesel Board of Trustees under the motto: “The CTO is responsible for the company's technical vision”. The members of the Diesel Board of Trustees invite colleagues to the CTO forum in order to discuss the current challenges facing CTOs across industries, to exchange experiences, to network better personally and to evaluate solutions from experts.

About Diesel Curatorium: The Diesel Curatorium is the electoral body of the German Institute for Inventions (DIE), which has been awarding the Rudolf Diesel Medal, Germany's oldest innovation prize, since 1953. The members are corporate executives, technical directors and managing directors. The members of the Diesel Curatorium are accompanied by the technical-scientific advisory board, which supervises the editorial staff of the Innovation Management Support.

About Phoenix Design: Phoenix Design is a design and innovation studio creating smart and substantial brand experiences that make eminent business sense and which touch people – today, for tomorrow. Since 1987, products, interactions, and digital ecosystems have been created based on the fundamental values of Logic, Morals, and Magic. More than 800 design awards (1st place – iF World Design Index, Design Studios) confirm the quality and continuity of the worldwide work, i. a. the award of honour "Red Dot: Design Team of the Year 2018". Today, the team comprising 80 international experts at the Stuttgart, Munich, and Shanghai locations – together with its partners – are creating a joint vision of Smart Living.

Contact: Enable JavaScript to view protected content.
Franziska Warnke Communication Manager

Enable JavaScript to view protected content.
M +49 173 7294632

But wellbeing at home isn’t simply about softer cushions, sturdier build or labour-saving convenience anymore. New technology-infused lifestyles have led to an extended understanding of wellbeing and new consumer expectations towards what a home should do for us.

In his talk, Joon-Mo Lee muses about the meanings of home and the necessity to look for innovation beyond the comfort zone of traditional business perspectives. The full lecture is provided here: https://www.youtube.com/watch?v=wGDpiMdlC2E&t=624s

The lecture contributes about the strong connection of design and wellbeing. The title ‘home beyond comfort’ plays with two key ideas. On the one hand, we must start understanding the idea of ‘home’ as being more than just a place of comfort. From managing digital lifestyles to supporting their desire for self-realisation, today’s consumers have many other expectations towards what a modern home should do to help them feel well, hence ‘beyond comfort’. On the other hand, the title refers to the idiom ‘outside your comfort zone’. Innovation occurs when we allow ourselves to move beyond the comfort zone of our industrial expertise. For if we don’t, we can’t generate new perspectives, and will simply end up creating more of the same. It’s not expertise that inspires innovation, but courage to leave the confines of what we already know.

Here you can find the full interview.

About interzum: Koelnmesse GmbH's interzum is the leading platform for the furniture manufacturing and interior design industry. Here, the trends and visions for the design of future living spaces become visible in the form of modern materials, outstanding design and exclusive new development. Due to the Corona pandemic, interzum 2021 will be held purely digitally from May 04-04. Numerous exciting formats will enable an innovative trade fair experience that you should not miss. Because contact with decision-makers, opinion leaders, multipliers and trendsetters has never been more important. Look forward to a successful year with interzum @home 2021!

About Phoenix Design: Phoenix Design is a design and innovation studio creating smart and substantial brand experiences that make eminent business sense and which touch people – today, for tomorrow. Since 1987, products, interactions, and digital ecosystems have been created based on the fundamental values of Logic, Morals, and Magic. More than 800 design awards (1st place – iF World Design Index, Design Studios) confirm the quality and continuity of the worldwide work, i. a. the award of honour "Red Dot: Design Team of the Year 2018". Today, the team comprising 80 international experts at the Stuttgart, Munich, and Shanghai locations – together with its partners – are creating a joint vision of Smart Living.

Contact: Enable JavaScript to view protected content.
Franziska Warnke Communication Manager

Enable JavaScript to view protected content.
M +49 173 7294632