To, fro, down, up: marvels of interaction
Phoenix Design has been designing products since 1987: products to touch and switch on, to open and look through, to understand and to be amazed by, to act and interact with... It was never about the product alone, but always about its relation to the user. To and fro. An interplay. We call it: designing interaction.
Since 1988, Phoenix Design has always been asking their interns for the same parting gift: „Design a yo-yo!“ Design interaction: not only between yo-yo and wrist. It also involves exchange with freshmen and experienced designers who can learn from each other. To, fro, to; also down and up; steady on the move, different, new.

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