Phoenix Design

750 Design Awards, since 1987.

For many years now, Phoenix Design has been defending the Number One rank at the “iF Ranking Creative” at the iF Design Award as best external “Design Offices”, and we have received more than 750 design awards on several design contests.

Phoenix Design is regarded as the leading independent product and interface design studio in the world.

iF Ranking - creative

Position Punkte Unternehmen Land Creative Category
1 3580 Samsung Korea, South Inhouse Design
2 2920 Philips Netherlands Inhouse Design
3 2100 LG Korea, South Inhouse Design
4 1420 Sony Japan Japan Inhouse Design
5 1140 Panasonic Japan Inhouse Design
6 1040 Phoenix Design Germany Design Office
7 1000 Lenovo United States of America Inhouse Design
8 960 Robert Bosch Hausgeräte Germany Inhouse Design
9 940 Hewlett Packard USA Inhouse Design
10 760 Asustek Computer Taiwan Inhouse Design

Phoenix Design

Product Focus

  • Accessories and Lifestyle
  • Audio and Video
  • Bath and wellness
  • Computer
  • House and lighting
  • Household and kitchen
  • Medicine
  • Office and living
  • Phoenix Design Academy
  • Tele­communication
  • World of YoYo

Design Discipline

Product Design User Experience Design

Period of Time

1987 2017

750Design Awards since 1987

This number is made up of many products and solutions in product and user interface design, which have received international design awards. Together with our clients we are proud of our internationally recognized design achievements. The economic aspect of a design award is very important, but design awards of this type also radiate as it were into the general public, creating a consciousness for good design that’s changing our everyday culture. But it is also the exceedingly competent, international and independent panels of expert jurors that render these competitions so particularly valuable.

  • The iF DESIGN AWARD – quality seal, market barometer and trailblazer – counts among the most renowned design competitions worldwide. The iF ranking features the categories “creative”, “company” and “university”. Since 2008, Phoenix Design has stayed at the very top as the No. 1 external design studio.

  • Red Dot Design Award – has established itself as one of the most coveted quality seals for excellent design. From product design via communication projects all the way to design concepts, the Red Dot Award documents the best design around the globe.

  • German Design Award – the international premium prize awarded by the Rat für Formgebung, the German Design Council. As a competition by the industry for the industry, it highlights the participants’ great design expertise and has an excellent public image. The German Design Award is the international premium prize of the German Design Council. Its goal: discovering, presenting and awarding unique design trends. Every year, top-quality submissions from product and communications design are awarded, all of which are in their own way ground-breaking in the international design landscape. The German Design Award, started in 2012, is already one of the best-known design competitions in the world and is held in high regard well beyond professional circles.

  • Design Plus Award – is a product design award annually bestowed upon the winners of a competition held on the occasion of various trade shows in Frankfurt am Main, Germany; it was first awarded in 1985. Design Plus Award Powered by ISH and German Design Council

  • Focus Open – Baden-Württemberg International Design Award has become a well-established constant in the national and international competition scene. Innovative product and concept solutions are facing up to this challenge for outstanding and forward-thinking design. Focus Open International Design Award – Design Center Baden-Württemberg

  • The GOOD DESIGN™ Award is the world's oldest and arguably one of the most renowned design awards. It was founded in 1950 in Chicago by architects Eero Saarinen, Ray and Charles Eames and MoMa curator Edgar Kaufmann Jr. It is awarded annually by the Chicago Athenaeum Museum of Architecture and Design. GOOD DESIGN™

  • The award fort the best brands and products of the world! The Plus X Award, prize for innovative technologies, sport and lifestyle products, honours companies manufacturing products that are innovative and viable for the future. The Plus X Award "seal of quality" is awarded in seven categories: Innovation, High Quality, Design, User Comfort, Functionality, Ergonomics and Ecology.

  • Gute Gestaltung.Good Design – the DDC German Designer Club is an initiative that spreads the message of the GOOD in design excellence. “Good design” just like “good designers“ and those who have “good design” in mind. “Gute Gestaltung” [good design] is an annual DDC competition.

  • Holistic networking – that’s the motto for the Iconic Award conveyed by the Rat für Formgebung, the German Design Council. The Iconic Award is the first neutral international architecture and design competition that focuses on how the disciplines interact. The whole world of architecture. It acknowledges visionary architecture, innovative products and sustainable communication from all fields of architecture, the construction and property sectors and the manufacturing industry in five main categories. As such the competition shines the spotlight on the elementary significance of the interaction of individual disciplines. It centres on the integrated and consistence presentation of products in architecture. Hence this award is aimed equally at architects and designers, the construction industry and the manufacturing industry.

  • The Interior Innovation Award, hosted by the Rat für Formgebung, the German Design Council, and the international furniture trade fair imm cologne is today considered one of the most renowned design awards honouring top achievements in the interior furnishing industry worldwide.

  • Designpreis der Bundesrepublik Deutschland – the official German Design Award is the most prestigious official German design award. It is also called the “award of awards”. The award is intended to emphasize the economic importance of design, and to promote and foster design particularly from a medium-sized business perspective.

  • Goldene Flamme [Golden Flame] – the German Prize for 3-Dimensionality (DP3D) wants to highlight the importance of three-dimensional brand management in today’s converging markets, media overstimulation and an increasingly harsh crowding out. Honoured are design achievements reflecting a corporate brand in its identity and values.

  • The renowned architectural magazine AIT sponsors the AIT Award, distinguishing the best of the best in various categories in architecture and interior decoration. The AIT Award is one of the largest competitions for architecture and interior decoration worldwide.

  • Since 1991, the Raymond Loewy Foundation annually awards the Lucky Strike Designer Award to outstanding and internationally successful designers in recognition of their lifetime achievements. All award winners have left their very own indelible mark on design in business and society.

  • Design Prize Switzerland – this biannual competition wants to strengthen the importance of Swiss design, hence it honours outstanding achievements in this arena. It wants to be more than just an award, i.e. an institution using the award to reinforce Swiss design and to more strongly embed it in people’s minds and business.

  • The above list comprises the most important design awards. From 1987 to date, our products have also received further design awards: Architects' Darling, Heinze publishers; steel innovation award; SFT Magazin Award; Elsa Award, IDSA Award Virginia/USA; Home Magazine Award, Orlando/USA; CEA Innovation Award, Virginia/USA; La Casa Marie Claire, Spain; Arena Design Award, Poland; International Design Centre Berlin, Usability Park Award; Eurobike-Award, IFA Internationale Funkausstellung Awards; Awards Salon du Bain, France; Design awards of the Federal States of Germany; JIDPO, Japan; Trade Ministry of South Korea; ZVSHK Awards; Fiera Milano International Spa. Award; Universal Design Award; and many others).

  • Axor

    Axor shows the variety and fascination of individual lifestyles reflected in bathroom design. In collaboration with some of the most successful designers worldwide, comprehensive bathroom collections take shape. The Axor brand belongs to the Hansgrohe group – cf. Hansgrohe group. 

  • Bionic Motion

    bionic motion GmbH is located in Koblenz, Germany. It develops, manufactures and sells innovative products, especially in the field of bionics (fans, ventilators, air cleaners and many more).

  • Duravit

    Duravit AG is a premium brand for sanitary ware, developing and selling sanitary ware worldwide. Its product portfolio comprises bathroom furniture, shower basins and bath tubs, whirlpool and wellness systems, shower WCs as well as kitchen sinks. Overall, Duravit is active in approximately 120 countries, with more than 5,800 employees and more than 380m euros in sales. In order to enter the authentic world of Duravit, it’s worth visiting the Duravit Design Center in Hornberg (Black Forest, Germany).

  • Falk

    For more than 50 years, Falk has been the brand with the highest brand awareness in cartography, and Falk is synonymous with finding one’s way in an ideal manner. With its brand “Falk Outdoor”, United Navigation offers high-quality outdoor navigation for amateur athletes. The success story of Falk Outdoor started in October 2010 with Falk IBEX, the first navigation device made by Falk, specifically developed for outdoor use, which has received many awards.

  • Fraunhofer

    The Fraunhofer Institute for Manufacturing Engineering and Automation IPA was founded in 1959. It is one of the largest single institutes within this research organization and employs around 435 scientists. It has an annual budget of approximately 58,4 million euros, of which 22.9 million euros derive from industrial projects.The Fraunhofer IPA is made up of 14 individual departments engaged in the fields of Production Organization, Surface Engineering, Automation, and Process Technology. Our research and development work focuses on organizational and technological issues in the manufacturing environment of advanced industries, including Automotive, Mechanical Engineering, Electronics and Microsystems Engineering, Energy, and Medical and Biological Engineering. The R&D projects aim to enhance production processes and make products more cost-effective and environmentally friendly by identifying and exploiting the potential for automation and streamlining at our customers’ companies. This helps to maintain jobs and to strengthen international competitiveness. Fraunhofer IPA



  • Gigaset

    The Gigaset Communications GmbH (formerly: Siemens Home and Office Communication Devices GmbH & Co. KG) is a globally active manufacturer of DECT phones and tablets. The company is headquartered in Düsseldorf. The company was derived from the Siemens Home and Office Communication Devices, a 100 per cent subsidiary of Siemens AG. The Gigaset Communications GmbH is by now the sole property of Gigaset AG.

  • Gira

    Gira Giersiepen GmbH & Co. KG domiciled in Radevormwald is one of Germany’s leading manufacturers of electrical installation technology, building system technology, switches, sockets and door communication. With its more than 1,200 employees and representative offices in 40 countries, Gira is one of the hidden champions of mid-sized companies in the electronics industry.



  • Hansgrohe

    Within the international network of affiliated companies of the Hansgrohe Group, Hansgrohe represents the premium brand for shower heads, bathroom and kitchen fixtures. Its products have received numerous awards all over the world, and they represent innovative design, sustainable technologies and top functional quality. Globally, Hansgrohe employs more than 3,500 people creating a turnover of more than 841m euros, and the company is present with production facilities and representative offices all over the world. On the current iF Design Award Ranking of the best companies worldwide in terms of design, Hansgrohe SE is number 17 among some 2,000 listed companies, leading the top design list of the sanitary industry. The Hansgrohe “Aquademie” with its museum and a water world inviting to take try-out showers is located in the immediate vicinity of the company’s headquarters.

  • Hewi

    HEWI is a globally active family-owned company employing some 550 people. As a market leader for barrier-free solutions, HEWI is setting the benchmark and created one of the first sanitary systems in Germany in this area. A high degree of functionality, excelling in design, high quality and multi-generation usability are hallmarks of HEWI products. System solutions connecting the business areas “fittings” and “sanitary” live up the demands of the market, offering comprehensive products all from one source.

  • Hirschmann

    For 50 years, Hirschmann has been at home in 100 laboratories around the world. “Innovative design is the engine of progress” – that’s the leitmotiv of Hirschmann’s corporate philosophy. Hirschmann lab equipment is not only renowned for its performance and technological prominence. Quite a few products have received awards for design, ergonomics, and environmental friendliness, among them the iF Design Award and the Red Dot Award.

  • Huawei

    HUAWEI from China is one of the globally leading suppliers of information technology and telecommunication solutions. The company employs more than 140,000 people in more than 140 countries. The wide array of products ranges from smartphones via tablets to mobile hotspots, high-performance surf sticks, telecommunication equipment, servers and further electrical engineering products. Turnover: 32 billion US dollars.


    Right from the very beginning, the name HÜPPE has been of excellent repute among Germany’s traditional companies. Following its way to become the international player and shower specialist it is today was based on unerring quality consciousness, high-quality components and aesthetical and innovative design. HÜPPE is active in 22 countries, employing about 550 people.

  • Internorm

    Internorm is a brand belonging to the Austrian window and door manufacturer “Internorm International GmbH” with headquarters in Traun, Austria. The family-owned company is the market leader and Europe’s largest internationally active window brand. In 2012, Internorm launched a series of technologies which are being sold under the name “I-tec”.

  • Interstuhl

    Interstuhl is an independent, owner-operated family-run company and one of the leading manufacturers of seating, conference and communication solutions. Its products are characterised by ergonomics, state-of-the-art technology, design and environmental consciousness. The large number of national and international design awards speak for themselves. Interstuhl sells its products globally under the brand names interstuhl, bimos und prosedia.

  • Kaldewei

    Franz Kaldewei GmbH & Co. KG is a family-run company specialising in producing high-quality bath tubs and shower trays. KALDEWEI employs more than 700 people and is present in 70 countries around the globe, with 12 subsidiaries in China alone. The company has grown to become Europe’s market leader and a “brand of the century”, ranking among Germany’s most powerful brands. 

  • KaVo

    KaVo Dental GmbH is a dentistry company domiciled in Biberach an der Riss. For nearly 100 years, the company has been developing, producing and marketing dentistry products – especially treatment units and products for multimedia, x-ray and dental technology. KaVo holds more than 2,200 patents and utility patents. Both at home and abroad, more than 3,000 employees are active for KaVo. 

  • LAMY

    LAMY is an independent family-owned company, founded back in 1930 by C. Josef Lamy in Heidelberg. With an annual production of more than 6 million pens and pencils and 65m euros turnover, LAMY today is not only Germany’s market leader but also one of those German design brands which have achieved special prominence the world over.

  • Loewe

    Loewe Technologies is a German manufacturer of entertainment and communication technology. Since its foundation back in 1923, Loewe has been manufacturing its products in Germany – this makes them one of the very few remaining TV manufacturers headquartered in Europe. “The magical Loewe eye”, designed by Phoenix Design, has become the visual hallmark of the Loewe brand. 

  • Metrax

    As an innovative medical technology company, METRAX has advanced to become an important impulse generator for emergency medicine around the globe. Since 1973, METRAX has been connecting its outstanding expertise with intelligent medical technologies and the most recent clinical studies for developing, producing and selling their proven and tested, professional and automatic defibrillators under the brand name PRIMEDIC.

  • Midea Group

    The Midea Group is a manufacturer of HVAC systems (heating, ventilating, and air conditioner units) as well as electric appliances (especially washing machines and refrigerators). The company is the Chinese market leader for air conditioners. For the first time ever, an air conditioning company has won a Red Dot Award Best of the Best in 2016. The company employs 126,000 people and has an annual sales volume of approx. 18,9 billion EUR.

  • Phoenix Design Academy

    The Phoenix Design Academy is a platform for visions and studies by the Phoenix Design Team. The Phoenix Academy expressly supports up-and-coming designers. Talented students are given the opportunity to work on their final theses and practical work in the Phoenix Design Studios. During this time, they are supervised and coached by experienced designers and model makers from the Phoenix Design Team, and they even get financial support. Normally, they will have spent an internship with Phoenix Design prior to that.

  • Puma

    Puma SE, domiciled in Bavaria, Germany, is a market-listed sporting goods provider and manufacturer of shoes, textiles and accessories (PumaPhone). With annual sales of approximately three billion euros and more than 11,000 employees, Puma is one of the biggest manufacturers in the industry worldwide.

  • Selux

    The Selux group is a leading company in the lighting industry. Since 1948, this globally active family-owned company with headquarters in Berlin has been developing and producing high-quality luminaires and lighting systems for interior and exterior deployment. With its more than 550 employees, the Selux group achieved a turnover of about 87m euros in 2013. In Europe and overseas, Selux develops and manufactures its products within each market – for the respective market and for the entire group of companies. Thus, overarching project management can be offered across the globe.


    SHAPES GmbH is a distributor of Scandinavian design furniture from renowned manufacturers in the German-speaking area – they are home to innovative products from the North. With SUMMERA by Phoenix Design, SHAPES for the first time has created its own luminaire collection for private living environments as well as cafeterias, bars, libraries, restaurants, clubs and hotels. SUMMERA is manufactured in Germany.

  • Siteco

    Siteco looks back upon 150 years of lighting experience. As a manufacturer of technical interior and exterior lighting, Siteco today is a subsidiary of Osram AG. As one of the two leading lighting manufacturers worldwide, Osram employs 40,000 people and achieves annual sales of 4.7 billion euros. The company provides its products to clients in 150 countries. Siteco’s 1,250 employees worldwide achieves a turnover of 220m euros. Well-known objects well-lit by Siteco are e.g. the Berlin Reichstag, the Munich “Allianz Arena” stadium and the “Badischer Bahnhof” railway station in Basel, Switzerland. 


    TRUMPF was founded in 1923 as a mechanical workshop and has grown into a globally leading company for machine tools, laser machining and electronics for industrial applications. In the 2013/14 business year, the TRUMPF group with its nearly 11,000 employees achieved sales of 2.59 billion euros. With more than 60 operative subsidiaries, the Trumpf group is present in all important markets worldwide.

  • Tvilum

    Tvilum is Europe’s leading manufacturer of functional, environmentally friendly and affordable system furniture for living and work. Tvilum is a Danish company producing in Denmark. The company is very demanding when it comes to its products – not least in terms of design and production. 

  • Viessmann

    The Viessmann Group is an internationally leading manufacturer of systems for heating, refrigeration and climate control technology. The family-owned company was founded back in 1917 and now employs 11,400 people. The group turnover amounts to 2.1 billion euros. With 27 manufacturing companies in 11 countries, sales companies and representative offices in 74 countries as well as 120 global sales offices, Viessmann is very present on international markets.

  • Vorwerk

    Vorwerk & Co. KG was founded back in 1883 in Wuppertal, Germany. During the course of its 130-year corporate history, the former carpet factory has developed into a widely diversified, global group of companies. Still, Vorwerk has remained a family-owned company to this day. Globally, more than 662,000 people are working for Vorwerk, achieving a business volume of about 3.1 billion euros (2013). Vorwerk is active in more than 70 countries worldwide.


    ZEISS is an international leader in optics and optical electronics. The more than 24,000 employees of this group of companies achieved a total turnover of some 4.2 billion euros in the 2012/13 business year. The company, founded back in 1846 in Jena, is now domiciled in Oberkochen. For more than 160 years, ZEISS has been contributing to technological progress. The group of companies develops and manufactures solutions for the semiconductor, automotive and engine building industries, for bio-medical research and medical technology, as well as ophthalmic lenses, photographic and cinematographic lenses, binoculars and planetariums. In more than 40 countries worldwide, ZEISS is present with more than 40 production and 50 service and sales locations, as well as more than 20 R&D locations. The Carl Zeiss AG is owned 100% by the Carl Zeiss foundation.