The Management Board of Phoenix Design

Together we’re strong: the Phoenix Design Management Board is growing. We welcome Bernd Eigenstetter (third from the left) as the fourth member of the Managing Board, which he joined as Managing Director. He will put one focus of his work on joining the product and digital technology to create a holistic brand and user experience.

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  • 1 - Phoenix Design Management Board

    1 - Phoenix Design Management Board

    Management Board (f.l.t.r.): Andreas Haug, Managing Partner; Harald Lutz, Managing Partner; Bernd Eigenstetter, Managing Director; Tom Schönherr, Managing Partner. Photo: René Müller, Stuttgart

  • 2 - Phoenix Design Management Board

    2 - Phoenix Design Management Board

    Management Board (f.l.t.r.): Harald Lutz, Managing Partner; Andreas Haug, Managing Partner; Bernd Eigenstetter, Managing Director; Tom Schönherr, Managing Partner. Photo: René Müller, Stuttgart

  • Andreas Haug, Founder, Managing Partner of Phoenix Design

    Andreas Haug, Founder, Managing Partner of Phoenix Design

    Andreas Haug (*1946), Phoenix Design Managing Partner. In 1987, he founded the design studio Phoenix Design in Stuttgart, together with Tom Schönherr. Andreas Haug’s career is linked most closely to the rise of modern German design. After completing his design studies at the “Akademie der Bildenden Künste” (Academy of the Fine Arts) in Stuttgart, Andreas Haug was co-founder and co-owner of frogdesign, from 1984 to 1987 as Design Consultant and Vice President. Phoenix Design, founded in the late 1980’s, has developed to become one of the top addresses worldwide for product and interaction design. “What’s important for us is knowing the motives and goals of our clients who integrate us into their strategy in order to provide them with new impulses. We pay great attention to ensuring a smooth interplay between the client and ourselves as an external team of experts. We are proud that we succeed in this achievement time and time again, sometimes for decades.” Andreas Haug and Tom Schönherr have already received the Lucky Strike Designer Award as well as the German Design Award Personality for their overall achievements. For many years now, Phoenix Design has maintained the top rank at the iF ranking creative “design office” category and is regarded as the leading independent design studio for product and interface design worldwide. Today, Phoenix Design has 70 employees working at their locations in Stuttgart, Munich and Shanghai. Phoenix Design has already received more than 750 international design awards. Brand companies like Axor, Duravit, Gira, Hansgrohe, Hewi, Huawei, Interstuhl, Lamy, LG, Loewe, Samsung, Trumpf, Viessmann, Vorwerk and Zeiss are among the long-standing clients.

  • Tom Schönherr, Founder, Managing Partner

    Tom Schönherr, Founder, Managing Partner

    Tom Schönherr (*1954), Phoenix Design Managing Partner. In 1987, he founded the design studio Phoenix Design in Stuttgart, together with Andreas Haug. Tom Schönherr’s career is linked most closely to the rise of modern German design. After completing his design studies at the “Akademie der Bildenden Künste” (Academy of the Fine Arts) in Stuttgart, Tom Schönherr was Senior Designer with frogdesign, where he met Andreas Haug. Phoenix Design, founded in the late 1980’s, has developed to become one of the top addresses worldwide for product and interaction design. “Today, more than ever before, design means ‘designing interaction’. Putting the user in the centre of interest is particularly important wherever classic product design and digital design merge. For clients and users, this means: solutions developed by Phoenix Design are getting ever smarter, more intuitive and more intelligent – while at the same time incorporating 30 years of Phoenix Design DNA.” Tom Schönherr and Andreas Haug have already received the Lucky Strike Designer Award as well as the German Design Award Personality for their overall achievements. For many years now, Phoenix Design has maintained the top rank at the iF ranking creative “design office” category and is regarded as the leading independent design studio for product and interface design worldwide. Today, Phoenix Design has 70 employees working at their locations in Stuttgart, Munich and Shanghai. Phoenix Design has already received more than 750 international design awards. Brand companies like Axor, Duravit, Gira, Hansgrohe, Hewi, Huawei, Interstuhl, Lamy, LG, Loewe, Samsung, Trumpf, Viessmann, Vorwerk and Zeiss are among the long-standing clients.

  • Harald Lutz, Managing Partner

    Harald Lutz, Managing Partner

    Harald Lutz (*1962), Phoenix Design Managing Partner. Today, Harald Lutz is responsible for Financial and HR Management. His tasks at Phoenix Design comprise e.g. restructuring, process optimisation, controlling and developing and establishing corporate strategies. After his time as an independent business consultant from 2000 to 2007 – among others, also working for Phoenix Design – he joined Phoenix Design in 2008 as Business Administration Manager. Harald Lutz studied Business Administration with a major in Business IT; before joining Phoenix Design, he worked in leading positions and as CEO of Lyreco Germany. Today, Phoenix Design has 70 employees working at their locations in Stuttgart, Munich and Shanghai. “Convincing solutions right from the start: Clarity, longevity and measurable business success are the inherent product characteristics. In this respect, Phoenix Design follows the tradition of Bauhaus and Ulm School – being committed to carrying on the virtues of German design. This consistent approach is the basis of our long-standing success.” For many years now, Phoenix Design has maintained the top rank at the iF ranking creative “design office” category and is regarded as the leading independent design studio for product and interface design worldwide. Phoenix Design has already received more than 750 international design awards. Brand companies like Axor, Duravit, Gira, Hansgrohe, Hewi, Huawei, Interstuhl, Lamy, LG, Loewe, Samsung, Trumpf, Viessmann, Vorwerk and Zeiss are among the long-standing clients.

  • Bernd Eigenstetter, Managing Director

    Bernd Eigenstetter, Managing Director

    Bernd Eigenstetter (*1966), Phoenix Design Managing Director in Munich. One of his main topics is merging the product with digital technology to create a holistic brand and user experience. After completing his design studies at the “Akademie der Bildenden Künste” (Academy of the Fine Arts) in Stuttgart, Bernd Eigenstetter worked as a designer for Bulthaup, then as Design Manager with Designaffairs, and between 2009 and 2015 as Managing Partner of Designit. “More than one third of our 70 employees at the Stuttgart, Munich and Shanghai locations are working on Interaction and User Experience Design. In interdisciplinary teams, they work hand in hand with product designers, technologists, model makers and other experts to create the products and service ideas of the future.” For many years now, Phoenix Design has maintained the top rank at the iF ranking creative “design office” category and is regarded as the leading independent design studio for product and interface design worldwide. Phoenix Design has already received more than 750 international design awards. Brand companies like Axor, Duravit, Gira, Hansgrohe, Hewi, Huawei, Interstuhl, Lamy, LG, Loewe, Samsung, Trumpf, Viessmann, Vorwerk and Zeiss are among the long-standing clients.

  • Andreas Haug, Tom Schönherr – the Phoenix Design founders

    Andreas Haug, Tom Schönherr – the Phoenix Design founders

    Tom Schönherr (left) and Andreas Haug (right), today both of them Phoenix Design Managing Partners, founded the design studio Phoenix Design in Stuttgart back in 1987. Their career is linked most closely to the rise of modern German design. After completing his design studies at the “Akademie der Bildenden Künste” (Academy of the Fine Arts) in Stuttgart, Andreas Haug was co-founder and co-owner of frogdesign, from 1984 to 1987 as Design Consultant and Vice President. After completing his design studies, also at the “Akademie der Bildenden Künste” (Academy of the Fine Arts) in Stuttgart, Tom Schönherr joined frogdesign. This is where they first met the young Apple CEO Steve Jobs. Over the past 27 years, Phoenix Design has quickly developed to become one of the top addresses worldwide for product and interaction design. “What’s important for us is knowing the motives and goals of our clients who integrate us into their strategy in order to provide them with new impulses. We pay great attention to ensuring a smooth interplay between the client and ourselves as an external team of experts. We are proud that we succeed in this achievement time and time again, sometimes for decades. With a consistent focus on the user and on what’s characteristic for the brand – that’s how we develop products and entire product portfolios, always with the goal of transforming the brand identity into a typical and touching experience. In a word: with logic, morals and magic.” Andreas Haug and Tom Schönherr have already received the Lucky Strike Designer Award as well as the German Design Award Personality for their overall achievements. For many years now, Phoenix Design has maintained the top rank at the iF ranking creative “design office” category and is regarded as the leading independent design studio for product and interface design, both nationally and internationally. Today, Phoenix Design has 60 employees working at their locations in Stuttgart, Munich and Shanghai. Phoenix Design has already received more than 700 international design awards. Brand companies like Axor, Duravit, Gira, Hansgrohe, Hewi, Huawei, Interstuhl, Lamy, LG, Loewe, Samsung, Trumpf, Viessmann, Vorwerk and Zeiss are among the long-standing clients.

Logic, Morals and Magic. Since 1987, Phoenix Design has been designing interaction: between the product and the user, between the brand and the consumer, between designers and their clients. Cases in point: How do you promote an evolutionary change in how to take a shower? With a shower head designed for Hansgrohe that allows decalcification by the sweep of one finger – and that changes its water jet by the push of a button. How do you manage to achieve differentiation in a market replete with seemingly similar products? With camera lenses that convey the unique precision of the Zeiss brand right at first glance. How can house owners keep control of their building technology at any time, using an app? With the Viessmann “Home Automation System”. Building technology these days is much more than just a switch and a boiler; it is a complex system of technological and digital products featuring future-oriented technologies.

For many years now, Phoenix Design has been defending the Number One rank at the “iF ranking creative” at the iF design award as best external design office, and we have received more than 750 design prizes. Phoenix Design is regarded as the leading independent product and interface design studio in the world. What’s much more important: these designs are convincing in terms of longevity and verifiable business success. In this respect, Phoenix Design follows the tradition of Bauhaus and Ulm school – embodying the virtues of German design. This also holds true for the ever more closely interlocking design of products and digital interfaces. Today, more than a third of the 70 Phoenix Design employees work on Interaction Design topics.

Consistently oriented towards the user and typical for the brand, in open exchange with interdisciplinary design teams and the clients: that’s how Phoenix Design develops product and entire product ranges. In a word, with: logic, morals and magic.