As the new Digital Director, Marius Bauer leads the Phoenix Design studio in Munich and is part of the PHOENIX management from now on. In 2017, Andreas Diefenbach and Joon-Mo Lee were already appointed as members of the board. In addition, Yifan Zhang heads the new Shanghai studio since September.
Change in the Phoenix Design Management
Logic, Morals and Magic. Since 1987, Phoenix Design has been designing interaction: between the product and the user, between the brand and the consumer, between designers and their clients. Cases in point: How do you promote an evolutionary change in how to take a shower? With a shower head designed for Hansgrohe that allows decalcification by the sweep of one finger – and that changes its water jet by the push of a button. How do you manage to achieve differentiation in a market replete with seemingly similar products? With camera lenses that convey the unique precision of the Zeiss brand right at first glance. How can house owners keep control of their building technology at any time, using an app? With the Viessmann “Home Automation System”. Building technology these days is much more than just a switch and a boiler; it is a complex system of technological and digital products featuring future-oriented technologies.
For many years now, Phoenix Design has been defending the Number One rank at the “iF ranking creative” at the iF design award as best external design office, and we have received more than 750 design prizes. Phoenix Design is regarded as the leading independent product and interface design studio in the world. What’s much more important: these designs are convincing in terms of longevity and verifiable business success. In this respect, Phoenix Design follows the tradition of Bauhaus and Ulm school – embodying the virtues of German design. This also holds true for the ever more closely interlocking design of products and digital interfaces. Today, more than a third of the 70 Phoenix Design employees work on Interaction Design topics.
Consistently oriented towards the user and typical for the brand, in open exchange with interdisciplinary design teams and the clients: that’s how Phoenix Design develops product and entire product ranges. In a word, with: logic, morals and magic.