• Anniversary Year 2017

    Anniversary Year 2017

    Phoenix Design celebrated its anniversary! And a lot happend in 2017: We opened our own studio in Shanghai, appointed Joon-Mo Lee and Andreas Diefenbach to the Management Board, renewed our Corporate Design and started our new Blog. Early November saw the climax with our big anniversary party at the BIX Jazzclub in Stuttgart with more than 200 guests. Then, created was the unique Phoenix Sound – a percussion performance starring our clients' products.

  • Phoenix Design at the MCBW 2018

    Phoenix Design at the MCBW 2018

    Die Munich Creative Business Week (MCBW) vom 03.-11.03.2018 zieht auch nächstes Jahr wieder internationale Top-Designer, Architekten, Kreative und Wirtschaftsvertreter in die Bayerische Landeshauptstadt. Passend zum Motto „Design transforms“ präsentiert Phoenix Design in zwei Beiträgen Trends und Design-Konzepte rund ums Thema Wasser

    Die MCBW startet 2018 mit zwei Programmbereichen durch, bei denen Phoenix Design jeweils mitmischt. Im Bereich CREATE BUSINESS! findet der Phoenix Design Talk „Digitales Wasser“ am Dienstag, den 07.03.2018 um 19 Uhr in unserem Studio München, Hans-Fischer-Str. 10, statt. Experten aus verschiedenen Unternehmen und Branchen, allen voran das Industrial Start-up ICON, diskutieren Chancen und Herausforderungen der Digitalisierung in Bezug auf das lebenswichtige, nicht-digitale Element. Welchen Einfluss haben zudem Strömungen wie Individualisierung und Selbstoptimierung auf das Wasser und unseren Umgang damit?  

    >> ANMELDUNG zum Design Talk


    Bereits am Eröffnungstag, den 03.03.2018 widmet sich Stefan Andreesen, Principal Designer bei Phoenix Design, unter der Rubrik DESIGN SCHAU! dem Top-Thema in seinem Vortrag „Wasser – ein digitales Element?“. Von 16:30-17 Uhr zeigt er im MCBW Forum am Deutschen Museum Möglichkeiten auf, wie der Wasserkonsum mit digitalen Services spielerisch-sinnstiftend kombiniert und erweitert werden kann – für eine bewusstere Lebensweise.

     

    Phoenix Design at the MCBW 2018
  • Design Friends Conference in Luxembourg

    Design Friends Conference in Luxembourg

    Am 24.01.2018 ist Andreas Diefenbach, Design Business Manager und Mitglied der Geschäftsleitung von Phoenix Design, als Gastredner auf die Konferenzreihe der Design Friends nach Luxemburg geladen. Im Mudam, dem Museum für zeitgenössische Kunst in Luxemburg, wird er um 18:30 Uhr einen einstündigen Vortrag über „Designing Design“ halten.

    In the age of an “information and knowledge-based society” in which it depends more than ever on path-breaking ideas, innovation, adaption, change and productive collaboration, a future-oriented business culture is essential. The lecture is about the source of inspiration and decrypts the real secret of creative performance. Creativity does not only consist of brainstorms, but a permanent struggle of questioning the established to get new access to existing problems. To build a creative organization means to learn and break the rules every day without losing the own philosophy. Phoenix Design’s design approach is closely linked to the values of Bauhaus and Ulm school which today are more topical than ever: finding their expression in functional and simple, immediately accessible designs and usability concepts leading the way in an increasingly complex world.


    Design Friends is a non-profit organisation not merely speaking to professionals, but rather creating a conversation with all design lovers. By hosting conferences and exhibitions, publishing magazines and much more, Design Friends became in the last years a vital platform for design-related topics in Luxembourg.

    >> more
     

    Design Friends Conference in Luxembourg
  • Phoenix Design – Overview

    Phoenix Design – Overview

    Things that move us – pithy and to-the-point in the current Phoenix magazine FIRST. NOW. NEXT. Come with us and discover the origins of Phoenix Design. Enjoy our success today together with us. And read our thoughts about the future.

    What was, has been, and always will be is our philosophy. Phoenix Design is a studio for design and innovation, creating smart, meaningful, and substantial brand experiences which touch people – today, for tomorrow. Always driven by Logic, Morals, and Magic. Since 1987


    To order, simply send us an email containing your contact data.
    Contact: Silvia Olp, Head of Communications, Enable JavaScript to view protected content.

    Phoenix Design – Overview
  • Project kick-off at the Stuttgart Media University

    Project kick-off at the Stuttgart Media University

    This week marks the start of the project “Delivery Experience” at the Hochschule der Medien (HdM) in Stuttgart [Stuttgart Media University]. Interaction Designers Carolin Schmitt, Claudia Tietge and Stephan Thiemt (from left to right) are Visiting Lecturers, mentoring the Service Design Project during the current winter semester.

    In order to find answers to the question of “How can we design services of urban logistics in ways that are more pleasant, fairer and more positive?”, students from the Information Design degree programme will develop concepts to improve logistics bottlenecks.

    With the support of the Phoenix Design experts, the students from the 3rd, 4th and 7th semesters will walk through an entire design process, starting with research and analysis, moving on to ideation, and continuing all the way to the final visual design. On 23 January 2018, the semester project will end, with the students presenting their results at the Phoenix Design studio in Stuttgart.
     

    Project kick-off at the Stuttgart Media University
  • Galileo with Phoenix Design

    Galileo with Phoenix Design

    Heute auf Pro7: Galileo mit einem Beitrag über Care-O-bot4. Neben Experten von Saturn und Unity Robotics beantwortet auch Johannes Schäfer, Interaction Designer bei Phoenix Design, die Fragen des Moderators rund um den Designprozess des Serviceroboters. Um 19:05 Uhr geht’s los!

    Warum sieht Care-O-bot4 so aus, wie er aussieht? Was waren die Herausforderungen im Design? Moderator Matthias Fiedler fühlte unserem UX / UI Designer beim TV-Dreh auf den Zahn, der an der Gestaltung von Care-O-bot4 beteiligt war. Das Ergebnis zeigt Pro7 heute, am 20.11.2017 ab 19:05 Uhr, in der Wissenssendung Galileo.

    Der Serviceroboter von Unity Robotics um Dr. Ulrich Reiser wurde von Phoenix Design gestaltet und gewann 2015 den Red Dot Award „Best of the Best“. In einem Pilotprojekt ist er bei Saturn in Ingolstadt als Verkaufshilfe im Einsatz.

    >> zum Galileo-Beitrag

    >> mehr zu Care-O-bot4
     

    Galileo with Phoenix Design
  • Best of German Interior Design

    Best of German Interior Design

    Around the world, German creators and manufacturers enjoy an excellent reputation. Best of German Interior Design presents the 50 most renowned German designers and 50 leading German manufacturers of home interior products as well as numerous iconic products “Made in Germany”. Phoenix Design is a part of it!


    Since its start, the design studio has been one of the best-known addresses for industrial and product design. Phoenix develops products and entire product ranges at three locations, which are geared toward user requirements and self-explanatory interaction with the product. In doing so, Phoenix Design pursues the goal of creating products that let us experience its characteristic tangible brand identity, such as the AXOR Uno faucet series (2017), which creates an emotive response through a simple interchangeable lampshade in several popular colors. However, they also succeed in this through the close interlinking of product design and the design of digital interfaces, which have become increasingly important in recent years.

    For more than 30 years, Phoenix Design has been designing Hansgrohe products in close co-operation with their in-house department for product development. In doing so, Phoenix Design has significantly contributed to the success and growth of Hansgrohe. With the shower head Raindance (2003), which can be decalcified with one touch, and the and Raindance Select (2011), which changes the jet strength at the push of a button, they have developed milestones. For Duravit, Phoenix Design has created the bathroom production line Caro (1989), which has been on offer unchanged in the manufacturer’s program since 1993 and now counts among the design classics. One of the new lines of the bathroom manufacturer, designed by Phoenix Design, is P3 Comforts (2014), which was awarded the IF DEISGN AWARD in Gold in 2015. Phoenix Design has designed the free-standing bathtub Ellipso Duo Oval (2009), a stylish highlight in elegant white as well as in luxurious black, for the avant-garde segment of Kaldewei.

    Overall, Phoenix Design has received more than 750 design prizes since 1987.


    Source: Boros, C., Langenscheidt, F., Salie, O., Schramm, A. (2017): Best of German Interior Design. Publisher: Distanz / ISBN-10: 3954761807, ISBN-13: 9783954761807.
     

    Best of German Interior Design
  • FIRST . NOW. NEXT - The new Phoenix blog

    FIRST . NOW. NEXT - The new Phoenix blog

    Phoenix Design is celebrating its 30th anniversary! Time to remember, to celebrate the present, and to look into the future. Our anniversary is marked by opening our own studio in Shanghai, China, and by introducing our new blog.

    blog.phoenixdesign.com

    In our blog, we will regularly tell you about our origins, about the present, and about the future of Phoenix Design. We listen, write, and move. Look forward to reading fascinating stories. We want to share the unique Phoenix Design spirit – with texts that are heart-warming and intellectually inspiring.

    1987 – come with us and discover the origins of Phoenix Design.
    2017 – enjoy our success today together with us.
    2047 – read our thoughts about the future.

    >> Read the current first article about how Phoenix Design was founded, including some facts to make you smile, and learn about the role of “Sweet Mama”!
     

    FIRST . NOW. NEXT - The new Phoenix blog
  • Studio Shanghai opened

    Studio Shanghai opened

    The new Phoenix Design studio in Shanghai (China) has been officially inaugurated. Since September, a team – still small – of experienced designers has been working on projects for mainly Asian clients. After six years of running a representative office, we further enlarge our design presence in the Chinese design capital in this our anniversary year 2017.

    “By expanding our studio in Shanghai, we want to optimize our large know-how for the benefit of our European and Asian clients. We have to think global, but at the same time, we want to get even closer to our clients and their markets. Only in this way will substantial innovations come about”, says Yifan Zhang, General Manager China (on the left), who is in charge of our new studio.  

    He and his team apply the successful experiences of German design in terms of brand building, strategic considerations, and design quality to Chinese companies. At the same time, Zhang wishes to help successful German brands to achieve an even better business performance in China by way of a better understanding of the market and the culture.

    Team members from Stuttgart and Munich have moved to the Chinese metropolis for building up the studio and carrying on the established design culture and design quality of Phoenix Design.
     

    Studio Shanghai opened
  • Fiery ICONIC Award 2017: best of the best

    Fiery ICONIC Award 2017: best of the best

    Great joy at Phoenix Design and their client Schiedel for winning the ICONIC AWARD 2017 "product: best of the best" for KINGFIRE stove systems. After having been honoured as Red Dot Award Winner for exceptional product design and winning the innovation award “Plus X Award” in 2016, this is the third great success for the European market leader for chimney and exhaust air systems.

    The ICONIC AWARDS provide an international platform for architects, planners and their partners in industry, design and brand communication. With the ICONIC AWARDS' pan-industry network and media presence, the German Design Council thus promotes high-quality and innovative developments. Learn more at www.iconic-architecture.com.

    The award winning ceremony will take place at the BMW World in Munich at 4 October 2017.

    >> see product

    >> to ICONIC Award 2017: best of the best for Schiedel KINGFIRE Fireplace
     

    Fiery ICONIC Award 2017: best of the best
  • Noise Pollution

    Noise Pollution

    The fact that the global population is increasing and more and more people are moving into the cities is nothing new. Population increase and urbanisation go along with discussions about environmental pollution, mobility, and living space. But there is in fact another problem most people don’t pay enough attention to: noise. Within the scope of the Phoenix Design Academy, Malvina Krzywinska regularly reports on trends and solutions.


    29 September 2017
    What noise does to us

    The effects of noise are much less apparent than those of air or water pollution, and they cannot be made visible in the same way. Airborne particles can be captured by filters, so that users can directly see their cleaning effect. Water they drink will have a different taste when it’s filtered. This direct feedback gives users a sense of the respective product having a positive effect on their life and their health. With sound, this is much more difficult, although the negative impact on human beings and nature is no less serious.

    Humans cannot protect themselves against noise. Our ears are always active – even when we're not aware of it. On a subconscious level, we always perceive the acoustic world around us, since we cannot close our ears like we can close our eyes, our nose, and our mouth. Often, increased noise will result in physiological stress reactions, especially at night. The initial effect acts on the psyche of those concerned, which in turn may have negative effects on the body – e.g. high blood pressure, headaches or cardiovascular problems.

    However, it’s not only us humans, but also flora and fauna that are impaired by increasing noise. The natural silence animals were used to is hardly to be found anywhere these days. Potential effects are: stagnating animal population and flight. Indirectly, even plants are affected – without animals inseminating them or protecting them against pests there is a danger of certain species becoming extinct.


    26 July 2017
    Well-being - longing to feel good

    Already today, we see a change in everyday behaviour: With regard to the stressful and ambitious life we all know, we increasingly want to look after our health. In this context, people only used to think about a healthy diet, exercise, and a satisfying work-life balance. But more and more, we also develop a certain consciousness of the effects of environmental impact on our health. Industry responds with products intended to minimise or even eliminate this impact. Water and air filters are used to fight against particles often invisible to the naked eye, and they give their users at least a good feeling.

    The increasing strain caused by the noisy world we live in, however, doesn't get the attention it deserves. This is a topic that's hard to grapple with. For one thing, people are still not conscious about the ways in which noise exerts a negative effect on them. Then again, there are no particles you could capture, and no filter where you could observe that something has been cleaned.

    True, there are products that cancel out sound, i.e. noise cancelling headphones. But what are the effects on us? Will we only get used to the silence? Will the world become more confusing then? Hearing serves important functions. First and foremost, it ensures our sense of orientation and provides in-time danger warning. If we simply switch off these fundamental functions – what will be the consequences?


    21 June 2017
    Noise as a problem

    When many people live and work together in close quarters, the noise level is bound to rise. Sounds have a big effect on our well-being. They change our mood and impact our health – sometimes without our even noticing it. They are always around us, in every situation in life. The effect of the stream of acoustic signals on us may be positive, but also negative. When our evaluation of sound is negative, we call it noise.

    Although the evaluation depends on the situation and on personal factors, what stays the same are the effects on human beings, which are still largely underrated. Especially long-term stress on our ears is problematic.

    Within the scope of the Phoenix Design Academy, Malvina Krzywinska will deal with “Noise Pollution” in her Master’s thesis. She is studying Product and Transportation Design at the FH JOANNEUM University of Applied Sciences in Graz (Austria) and for the next six months reports on current trends in this area.

    About the Phoenix Design Academy
     

    Noise Pollution
  • aed. The Quiet Revolution

    aed. The Quiet Revolution

    On 21 September 2017 starting at 7:00 pm, the aed offers insights into the future of different production processes at the location raumPROBE in Stuttgart. Senior Modeller Marc Michalak from Phoenix Design will speak on “Prototyping in Design Practice: Which Methods or Technologies Make Sense in an Holistic Design Process?”

    Marc Michalak can look back on more than 20 years of experience in Design Modeling. As a specialist for colour, material and finish, he possesses a wide knowledge of patterns and structures.


    The aed is an initiative founded by engineers, architects and designers from Stuttgart with the aim to promote and showcase the great design competence present in the Stuttgart region – comprising product design and graphic design, multimedia and engineering, and architecture. Architects, graphic designers, designers, engineers and other creative people who shape our world and our daily lives by means of buildings and products: they all get invited by the aed to report, narrate and debate about current projects as well as fundamental issues. This enables an expert discourse to lead up to a pan-disciplinary development of the design competence present in our region.

    Admission free.
    >> Please register and get more information at www.aed-stuttgart.de
     

    aed. The Quiet Revolution
  • ICONIC Award Winner in China

    ICONIC Award Winner in China

    Successful products which were honoured by receiving an ICONIC Award over the past years, will be put on exhibition starting 21 September 2017 by CitiExpo in Hangzhou/China. During the opening ceremony combined with a design forum, Andreas Diefenbach will speak on the future of design.

    The opening ceremony takes place on Thursday, 21 September 2017. After the ceremony will follow a Design Forum on the topic of "Design – Development and Trends", starting at 2 pm. Beside Andrej Kupetz, CEO of the German Design Council, and Nicole Roesler, founder of German Wunderwerk, Andreas Diefenbach has 45 minutes to present his view on the future of design. As Design Business Manager and Member of the Management Board he was strongly involved in planning the new Phoenix Design studio in Shanghai, which starts working in September. In his speech, he will also discuss the role of culture and globalisation in design.

    ICONIC Award Winner in China
  • Phoenix Design Shanghai

    Phoenix Design Shanghai

    Phoenix Design has been present in Shanghai since 2011 – even earlier than the opening of our studio in Munich –, and now we will expand our presence in the Chinese design capital: We will open our own studio with a team of experienced designers who will accompany more and more projects of our Asian clients in the future.

    “By expanding our studio in Shanghai, we want to optimize our large know-how for the benefit of our European and Asian clients. We have to think global, but at the same time, we want to get even closet to our clients and their markets. Only in this way will substantial innovations come about”, says Yifan Zhang, General Manager China, who will be in charge of our new studio. Team members from Stuttgart and Munich will also move to the Chinese metropolis for building up the studio and carrying on the established design culture and design quality of Phoenix Design.
     

    Phoenix Design Shanghai
  • Lunch Talk with Gamification Expert Roman Rackwitz

    Lunch Talk with Gamification Expert Roman Rackwitz

    Roman Rackwitz is an internationally successful gamification expert. In our Lunch Talk on 5 September 2017 he will speak about the secrets of the human playful behavior and its potential for the everyday work and free time – in our case: for the design of products and interfaces.

    Roman Rackwitz belongs to the ‘primary rocks’ of the gamification branch and to Europe’s pioneers. As CEO of Engaginglab GmbH, he focusses on the combination of the disciplines neuroscience, psychology and game-design-thinking.  


    Lunch Talk at Phoenix Design means training with all employees in the Rotunda at noon. At 12.30: Lunch with excellent food from the Phoenix Kitchen and good conversation will be a garantee. Our guest speakers from various design disciplines will get insights into our world of logic, moral and magic themselves. We know each other and we want to learn from each other and benefit from synergies.

    Lunch talk speakers in the past: Tilla Goldberg, Ippolito Fleitz; Markus Jehs & Jürgen Laub; Alexander Darge, Dorten; Marcus Fischer, Mackevision; Christian Weisser, Design Studio; Prof. Matthias Held, HfG Schw.Gmünd; Robin Hofmann, HearDis; Prof. Jochen Rädecker; Dr. Frank Heinlein, Werner Sobek Group; Martin Wippler, Klangfinder; Prof. Thomas Hundt, jangled nerves; Jürgen Späth, Projektriangle; Andreas Kunert, Leithaus-Film; Kai Bierich, Wulf architekten; Marius Bauer, Umwerk; Vera Schmidt, Sr. Manager Advanced Digital Design, Daimler AG; Friedrich Schmidgall, HU Berlin.

    And we have limited spaces for interested guests. Registration over Enable JavaScript to view protected content.
     

    Lunch Talk with Gamification Expert Roman Rackwitz
  • bayern design open house: understanding cultures

    bayern design open house: understanding cultures

    On 26 September 2017, bayern design forum e.V. is hosting – starting at 6 pm – their next open house event at Phoenix Design in Munich. Bernd Eigenstetter will speak about “Understanding Cultures” - Phoenix Design Shanghai and discuss the role of culture within the framework of innovation development.

    Only a few weeks after the inauguration of the new Phoenix Design studio in Shanghai (China), Managing Director Bernd Eigenstetter will speak about culture and its effects on design. For culture is reflected in the design quality both in terms of defining the brand and focusing on the user, and it drives substantial innovation.

    Following the speech, members of bayern design forum e.V. may network and exchange their ideas in a relaxed atmosphere.


    Times: Doors open at 6 pm, starting at 6:30 pm, ending at 9 pm.
    Registration deadline: 19 September 2017
    Please register at: Enable JavaScript to view protected content.

    >> Go to bayern design event site
     

    bayern design open house: understanding cultures
  • Bachelor passed!

    Bachelor passed!

    Philipp Emmert dealt with “Smart Economy Service Experience” at the Phoenix Design Academy. For his Bachelor’s thesis at the Muthesius Kunsthochschule [Muthesius University of Fine Arts and Design] in Kiel, Germany, he took this as the starting point to deduce and design a concept for an holistic, innovative and future-oriented “Food Service Experience” for air travel.

    As background for his work, he takes a new look at travelling by airplane. Today, a journey takes place via many different stations from a starting location to a destination location. However, the stations are often independent of one another, offering no coherent connection. This makes travelling a stressful procedure. The airplane offers the opportunity to get from point A to point B fast and conveniently. However, the service user experience is not at all central. But due to the keen competition among airlines, it is an absolute necessity to differentiate yourself by your service offer, and to thus arrive at a better level of competitiveness. Society, and passengers with it, have undergone striking changes, which calls for making the passenger the absolute focus of service. The “Food Service Experience” in particular can play an important role in this. For an airline, it serves as a step towards moving away from being a mere air carrier towards shaping itself as a brand lifestyle provider. Philipp Emmert’s concept comprises a new thought and design approach to onboard services. This includes new and innovative packaging, a bottle as a travel companion, and two intelligent service units. All these components together constitute a new “Food Service” system, making it possible to simplify service processes, to make life easier for the flight attendants, and to offer passengers a personal, individual, holistic user experience.
     

    Bachelor passed!
  • Hall of Fame of European Designers

    Hall of Fame of European Designers

    200 years of Duravit – since 1993, Phoenix Design has been part of this success story as well, designing bathroom furniture and sanitary ceramics for this international brand. It's not for nothing that Andreas Haug and Tom Schönherr, the Phoenix Design founders, are among the company's 16 selected star designers. At the photo shoot, they stand next to personalities like Philippe Starck, Matteo Thun, Eoos, Kurt Merki Jr., and others ...

    With nine design awards won together, we have been able to celebrate great successes, e.g. the iF Design Award Gold for P3 Comforts in 2015. In the interview, Andreas Haug and Tom Schönherr talk about new challenges, a penchant for adventure in design, and their collaboration with Duravit.


    How do you approach the challenge of designing a new product?
    It all starts with the analytical phase, then the creative process and, finally, intuitive form finding. The main part of the work is always to observe and to detect needs. In fact, the final product usually looks nothing like the initial sketch. When designing, you have the chance to try out different variants and sometimes you can be surprised at what you find. That’s crucial to the creative process. For example, we like to work with polystyrene models as they enable a great degree of abstraction. This approach helps us to keep our overall goal in view. Some things are just not possible on paper.

    Is good design about taking risks?
    We experiment a lot. However, the aim is always to create a design classic. Products that will stand the test of time and reflect people’s needs. All around us, life is becoming more hectic and people are looking for somewhere to retreat, for security and calm. We try to keep this in mind when designing our products. I think it's unreasonable to follow short-lived trends. As designers, we have, in many ways, a great responsibility. This extends, among other things, to material resources, the utilisation of production capacities and solutions for our customers’ serial product lines. It also applies to visual design approaches that, at the end of the day, have to fit a wide variety of different architectural settings – and appeal to many users. We are not interested in short-term trends.

    Phoenix and Duravit have been working together successfully since 1993. How would you describe the collaboration?
    Duravit product development has always focused on high quality and timeless product design. The developments are highly complex and are the result of teamwork since they cannot be achieved by one person alone. In the sanitary area in particular, details are extremely important. Duravit requires nothing less than maximum quality and practicality, which makes collaboration very demanding. However, critical comments are welcome as taking these on board is the only way to achieve high-quality and innovative bathroom solutions that can also satisfy discerning design juries and become bestsellers.


    Source: Duravit AG (2017): "We are not interested in short-term trends." Available under: http://www.duravit.com/200_years_duravit/design/designer/phoenix_design.com-en.html.

    Photo: Back f.l.t.r.: Gernot Bohmann, Harald Gründl, Martin Bergmann (alle EOOS); Tom Schönherr, Andreas Haug (beide Phoenix Design); Michael Sieger (sieger design); Prof. Frank Huster; David Nelson (Foster & Partners); Christian Werner; Matteo Thun und Antonio Rodriguez (Matteo Thun & Partners). Front f.l.t.r.: Kurt Merki Jr.; Philippe Starck; Cecilie Manz; Dieter Sieger; Christian Sieger (sieger design).
     

    Hall of Fame of European Designers
  • Potential for much, much more

    Potential for much, much more

    An interview with Andreas Haug, Founder and Managing Partner of Phoenix Design, about Stuttgart and design trends. Read more in the magazine "The Creatives - People, Companies, and Projects in the creative state Baden-Wuerttemberg" by the Ministry of Economics, Labour and Housing.


    Mr. Haug, you have been in business since the late 1980’s. In which respect has the work of a Product Designer changed? Of course, attention to detail still plays a big role. But the range of activities has clearly expanded in a strategic direction: brand-typical and user-centred design are cases in point. The interplay of product design and digital interfaces, i.e. surfaces for controlling and using products, represents a rapidly growing market. Today, more than a third of our team of 60 are working on Interaction Design, i.e. on designing interfaces between the user and the product. The times when pure styling was enough to set things in motion are definitely gone. Today, communication and holistic product experiences have moved into the foreground. Here, the future is in “Service Design”, especially in consumer electronics. Apple and Google are cases in point.

    You design a wide range of products, from showerheads to a service robot... This wide range is not typical for the design industry, but for us it is an important precondition to deliver contemporary design. We are using the synergy effects, our designers and model makers like to work for different industries.

    Will the showerhead of the future be online? Interconnectedness is the big challenge. All design disciplines need to be attuned to each other, both on the designer and the manufacturer side. There’s a big backlog in this respect. The trend towards the miniaturized computer is unstoppable. And the next showerhead may respond to voice commands.

    How important are the numerous design awards Phoenix Design has won over the years? Both nationally and internationally, they are an important factor for assessing our performance capabilities. We are happy that our clients, too, present their products to international panels of jurors, and that we can both benefit from the success. But what’s even more important is that the designs are compelling in terms of longevity and measurable business success.

    Phoenix is also a member of aed. This initiative was founded by architects, engineers, and designers in Stuttgart in order to provide a network for the participants and to showcase their work in public. To what extent does your company benefit from being part of this network? The aed is unique in the German design landscape. There is potential for much, much more. In terms of professional exchange, we also extend an invitation for a “Lunch talk” once a month at Phoenix Design: agencies, architects, film-makers, and designers from Stuttgart present themselves within the context of a nice luncheon for the entire team. The goal is to draw attention to the great design landscape in the greater Stuttgart area and to use synergies.

    Phoenix Design has locations in Stuttgart, Munich, and Shanghai. Why there? Shanghai is China’s design metropolis and an important meeting point with Asian clients. The actual design of our products and interfaces, however, takes place in Stuttgart or Munich; many of our clients come from Southern Germany.

    Is Stuttgart an attractive work place for creative people? Stuttgart is one of the design strongholds in Germany and will remain our main location. Talented students are offered – as a complement to their university studies – to do their final theses with us. They get experienced designers and model makers as mentors, and they also receive financial support.


    >> Source [in German]: Plavec, J. G. (2016): „Potenzial für viel, viel mehr“ ["Potencial for much, much more], in: Die Kreativen. Menschen, Unternehmen und Projekte im Kreativland Baden-Württemberg [The Creatives. People, Companies and Projects in the creative state Baden-Wuerttemberg], 42-45. See www.wm.baden-wuerttemberg.de/de/service/publikation/did/die-kreativen
     

    Potential for much, much more
  • Phoenix Design at the MuC 2017

    Phoenix Design at the MuC 2017

    The contribution by Phoenix Design for the conference MENSCH UND COMPUTER 2017 [Humans and Computers] has been accepted. Our Interaction Designer Carolin Schmitt and Johannes Schäfer will participate in this expert conference taking place on 10–13 September 2017 in Regensburg (Germany), giving a 30-minute practice-oriented speech about the Care-O-bot 4 User Experience.

    The speech entitled “What’s the Effect of Care-O-bot 4 on the Selling Floor? Evaluating the User Experience of a Service Robot” is based on the research paper by Carolin Schmitt at Stuttgart Media University [Hochschule der Medien Stuttgart]. In her paper, the designer investigates how visitors to the electronics store Saturn in Ingolstadt reacted to the Fraunhofer IPA Care-O-bot designed by Phoenix Design. There, “Paul” acts as a shop assistant, welcoming customers and helping them find products. The focus of the survey is on a qualitative evaluation of the effect (User Experience) of this service robot, and the mode of operation and the results will be presented at the conference.

    Johannes Schäfer is the Phoenix Design mentor for this research project. In cooperation with Fraunhofer IPA and Phoenix Design colleagues, different scenarios, interactions and personalities were defined for “Paul”. The speech will pay particular attention to the intended and perceived effect and personality of this service robot.

    The contribution about Autonomous Driving by Philipp Geuder has been accepted, too.

    This contribution is intended for all User Researchers, designers, and everybody interested in robotics – please register at http://muc2017.mensch-und-computer.de/anmeldung/

    The aim of the conference series “Mensch und Computer” is to bring together different specialist and practical areas within a developing information society and to provide the framework to engage in a productive discourse, learning from each other so that as many people as possible can derive benefits from this. The conference is organised jointly by the Technical Committee on human-computer interaction at the Gesellschaft für Informatik and the German UPA, the professional association of Usability und User Experience Professionals. Phoenix Design supports this conference as a sponsor.
     

    Phoenix Design at the MuC 2017