Interpreting a Toy Classic
At the conclusion of their internship, Philipp, Andrea, Hugo, Malvina, Yibing and Carolin present their interpretations of a Yo-Yo. A completely edible Yo-Yo, a programmable Yo-Yo app, a miniature mixing desk integrated into the Yo-Yo, a calming Yo-Yo necklace, an asymmetrical Yo-Yo and a quite puristically designed Yo-Yo are the individual ideas created by the Phoenix Design interns.
Still, all Yo-Yo’s designed by our interns are focused on achieving the aim of concentrated and distinctive use. They are developed in a two-day time-frame towards the end of a six-month internship.
Since 1988, Phoenix Design has presented each intern with the same task, as a farewell present, as it were: “Design a Yo-Yo!” This means designing interaction – not only between the Yo-Yo and one’s wrist. What is also meant is the exchange where job starters and experienced designers can learn from each other. Based on their own know-how, the young designers may turn to the experience of Product Designers, User Experience Designers, Surface Designers and Model Makers and garner their support in all areas.
The Yo-Yo presentation in front of the entire team is one of highlights twice a year for the Phoenix Design team members, too.
Since September 2016, our interns have achieved valuable work and brought to bear their creativity. For this, we say “Thank you!”, wishing them all the best for the future!