• 8x German Design Award

    8x German Design Award

    Phoenix Design is honoured to receive eight German Design Awards by the German Design Council. Within more than 5,000 design entries, products from AXOR, hansgrohe and Fun Factory won out and belong to the favoured few of about 400 award winners. The coveted awards will be handed over on Friday, 09 February 2018, at the "Ambiente" trade fair in Frankfurt/Main. An exhibition on the trade fair grounds will showcase all winners.

    One winner's award each goes to the AXOR Uno Select Washbasin Taps, hansgrohe product line RainSelect and hansgrohe KitchenSinkCombi 450. "With its strictly rectilinear, minimal design, the AXOR Uno Select celebrates the simplicity of form. The product’s high level of visible and tangible quality is the result of sophisticated materials and cutting-edge technology", according to the jurors. The G5 series of Fun Factory receives a winner award as well. 

    One "Special Mention" award each goes to AXOR Montreux Washbasin Taps, AXOR product line Uno Zero Washbasin Taps, hansgrohe Metropol Washbasin Taps and hansgrohe KitchenSinkCombi 660. "This combination features a clear and minimalist design whose faucet and extra-wide basin form a single unit from the standpoint of form. The minimalist but nonetheless compact form of the outflow head makes the product instantly recognisable",

    We are very happy, together with our clients AXOR, hansgrohe and Fun Factory.

    > Learn more about the award-winning products
    > About the German Design Award


    8x German Design Award
  • Onboarding at PHOENIX

    Onboarding at PHOENIX

    Three independent locations without connection? No way! At Phoenix Design, we take great stock in working TOGETHER among Stuttgart, Munich, and Shanghai – and we're investing time and money for this goal. We believe in the energy inherent in the team which can unfold its full potential through personal contact. That's why we bring our new designers from China to our German locations – like Shufen Guo.

    Shufen Guo (right) is the first Interaction Designer in our growing Shanghai studio. After an initial training period in China, Gigi came to Germany – for the first time in her life – in order to get to know her other 60 colleagues and to get an impression of the way we work here. She spent three weeks in Stuttgart and Munich, getting immersed in a new culture, gaining new design experiences, and enriching current projects in the respective teams with her personal view on things. Always by her side: her onboarding buddy Carolin Schmitt (left), UX Designer at Phoenix Design, for general questions and topics.

    Gigi studied art and design at the Sun Yat-Sen University in Guangzhou/China with a focus on creative design. Since her exchange to Taiwan Shih-Chien University for a semester where she studied communication design, she started to be interested in interface and interaction. After graduation, Gigi worked in Harman International for more than 3 years where she started as interaction design intern ending up as design lead. "For me, design is more of creating things, or solve problems in a logical and beautiful way. A product couldn't fit in user's needs without the logic behind“, she describes her own design philosophy. Therefore, her job will be to find out what's hidden and make sure a friendly user experience of the product.

    In a short interview, Gigi answers two questions regarding her onboarding program in Germany.

    What's your best memory in Germany?
    I believe an onboarding program is not only about how to work, but more of getting to know everyone in the company. Spend time with the people and learn what Phoenix culture is. The funniest moment of this trip was when Caro took me to a German traditional carnival. Then I found out that German people are not as serious as what I thought, there's also a lot of "craziness" and fun in the daily life.

    What do you take with you back to China?
    With the onboarding program, I learned the overall project process in Phoenix, talked to every colleague in person and make sure who I should approach when I am back to the Shanghai office for future project support. This is also the cool part of Phoenix Design, that there are so many talented experts in every step of design process. Onboarding program helps to build that connection between Stuttgart, Munich and Shanghai, to ensure we are one family, and keep our philosophy "Logic, Morals and Magic."

    Onboarding at PHOENIX
  • Design as Innovation Driver

    Design as Innovation Driver

    In mid-January 2018, the publication “Innovationstreiber Industriedesign aus Baden-Württemberg” [industrial design from Baden-Wuerttemberg as innovation driver] was first presented to the public; initiated by the Design Center, the publication was funded by the Ministry for the Economy, Labour and Housing. Also contributing: Phoenix Design.

    The initial starting point for this publication: questions asked within the scope of design consulting at the Design Center Baden-Wuerttemberg. It became apparent that there is an intense need for up-to-date information about a wide variety of facets in design competence and the collaboration between industry and design business.

    In some 70 case studies, companies and design studios are showcasing particularly innovative projects they jointly led to success. Short texts present the respective motivation for the project, how design was integrated into the development process, which innovative features and which particular design features each product has.

    We’d like to say thanks to Christiane Nicolaus and Armin Scharf for taking into consideration two project examples by Phoenix Design: Fraunhofer IPA with service robot Care-O-bot4 as well as the shower unit Raindance Select Showerpipe by hansgrohe. The publication is rounded off by content about all forms of cooperation between industry and design, about the structure of the product development process, about industrial property rights and different remuneration models. A truly felicitous publication!

    Available free of charge from the Design Center Baden-Wuerttemberg (only in German).


    Design as Innovation Driver
  • Service Design Project at the Stuttgart Media University

    Service Design Project at the Stuttgart Media University

    November 2017 marked the start of the project “Delivery Experience” at the Hochschule der Medien (HdM) in Stuttgart [Stuttgart Media University]. Interaction Designers Carolin Schmitt, Claudia Tietge and Stephan Thiemt (from left to right) are Visiting Lecturers, mentoring the Service Design Project during the current winter semester.

    In order to find answers to the question of “How can we design services of urban logistics in ways that are more pleasant, fairer and more positive?”, students from the Information Design degree programme will develop concepts to improve logistics bottlenecks.

    With the support of the Phoenix Design experts, the students from the 3rd, 4th and 7th semesters will walk through an entire design process, starting with research and analysis, moving on to ideation, and continuing all the way to the final visual design. On 23 January 2018, the semester project will end, with the students presenting their results at the Phoenix Design studio in Stuttgart.

    Service Design Project at the Stuttgart Media University
  • Design Friends Conference in Luxembourg

    Design Friends Conference in Luxembourg

    On 24 January 2018, Andreas Diefenbach, Design Business Manager and member of the Phoenix Design Management Board, will be the invited guest speaker at the conference series by the Design Friends in Luxembourg. At the Mudam, the museum of contemporary art in Luxembourg, he will hold a one-hour speech starting at 6:30 pm about “The Future of Living”.

    The World is changing, but some things will never change. Shelter, food, water, warmth, safety, rest and light. This fundamental continue to define people’s lives. Civilization has come a long way but there is still so much that can be better for so many people all over the world. In context of massive urbanization, scarcity of resources and upcoming technological standards our needs of living and wellbeing are consistently evolving. As designer we are responsible for re-inventing the world we live in.

    At Phoenix Design we believe that we can serve humanity best by focusing on those substantial things, that will always count: to find the way to manage challenges in daily life in clever, smart and meaningful way.

    Design Friends is a non-profit organisation not merely speaking to professionals, but rather creating a conversation with all design lovers. By hosting conferences and exhibitions, publishing magazines and much more, Design Friends became in the last years a vital platform for design-related topics in Luxembourg.

    >> to the event

    Design Friends Conference in Luxembourg
  • 30 Years of Phoenix Design with logic morals magic

    30 Years of Phoenix Design with logic morals magic

    Following the motto of “30 Years of Phoenix Design – Logic, Moral, Magic”, this 30-year anniversary saw a spirited celebration at the legendary BIX jazz club in Stuttgart with more than 200 business partners and staff. Andreas Haug and Tom Schönherr took anecdotes as well as flops and hits from those days to the stage. The future was presented as well: new management board, new business areas, and strong growth in the Asian region.

  • Design Friends Conference in Luxembourg

    Design Friends Conference in Luxembourg

    On 24 January 2018, Andreas Diefenbach, member of the Phoenix Design Management Board, was the invited guest speaker at the conference series by the Design Friends at the museum of contemporary art MUDAM in Luxembourg. In his one-hour speech about “The Future of Living” he dealt with pivotal design topics.

  • Post-Purism. The End of Reduction?

    Post-Purism. The End of Reduction?

    On 22 January 2018 at 7 pm, the BDA Bund Deutscher Architekten [Association of German Architects] extended an invitation to come to the "Wechselraum" exhibition location in Stuttgart. "The superfluous is a very necessary thing", said Voltaire. Really? Isn't this pitted against the strive for guiding a design towards a pure and clear expression devoid of extraneous ingredients and influences? This was the topic of discussion at the 45th "Wechselgespräch" dialog meeting between Tom Schönherr, founder and Managing Partner of Phoenix Design, and renowned architects.

    Post-Purism – The End of Reduction? Panel discussion featuring Prof. Peter Krebs, Büro für Architektur, Karlsruhe; Thomas Kröger, Thomas Kröger Architekten, Berlin; Tom Schönherr, Phoenix Design, Stuttgart/Munich/Shanghai; Host: Prof. Dr. Stephan Trüby, Munich/Stuttgart

    Looking at current architectural developments, there seems to be a discernible trend towards turning one's back on sobriety and again creating emotion by means of strong gestures. Necessary? During the course of that evening, one learned more about this.

    Location: Wechselraum BDA, Zeppelin Carré, Friedrichstrasse 5, 70174 Stuttgart, www.wechselraum.de

    Post-Purism. The End of Reduction?
  • Anniversary Year 2017

    Anniversary Year 2017

    Phoenix Design celebrated its anniversary! And a lot happend in 2017: We opened our own studio in Shanghai, appointed Joon-Mo Lee and Andreas Diefenbach to the Management Board, renewed our Corporate Design and started our new Blog. Early November saw the climax with our big anniversary party at the BIX Jazzclub in Stuttgart with more than 200 guests. Then, created was the unique Phoenix Sound – a percussion performance starring our clients' products.

  • Yo-Yo goes Domotex

    Yo-Yo goes Domotex

    Following the main theme "Unique Youniverse", DOMOTEX will take place in Hannover on 12–15 January 2018. Phoenix Design will present itself on this trade show which is the most important one for carpets and floor claddings worldwide, within the scope of the exhibition "Endless Uniqueness" in Hall 8–9 with its own proprietary Universe Box with Yo-Yos from the Phoenix Design Academy.

    Focussing on the societal megatrend of individualisation, manufacturers, designers, architects and interior designers from nearly 60 countries will meet at the DOMOTEX trade show 2018 to present their latest developments and ideas.

    The exhibition "Endless Uniqueness" will turn the main theme into an interactive experience. With an individual Universe Box, 50 designers will visualise their very personal interpretation of self-determination and uniqueness. The respective boxes are placed vis-à-vis a kaleidoscope in which the boxes and the visitors are reflected. In this walk-in mirror installation, everybody can combine and change the different materials so that a self-designed, individual universe is created.

    Phoenix Design will stage selected Yo-Yos for this, reflecting the work of young talent at the Phoenix Design Academy. Towards the end of their internship at Phoenix Design, the design students have only three days to create their very own personal Yo-Yo, independent of design specifications. Principal Designer Sven Feustel mentors the program.

    Yo-Yo goes Domotex