Interview in “WirtschaftsWoche” Magazine
It’s nice when a business magazine show an interest in design. Thorsten Firlus-Emmrich, editor with “WirtschaftsWoche”, visited Phoenix Design in Stuttgart. Andreas Diefenbach, Design Business Manager, and Silvia Olp, Head of Communications at Phoenix Design, talked with him, showed him around the studio, and provided insights into Phoenix Design’s mode of thinking and working.
Thorsten Firlus-Emmrich asked questions e.g. about: How does the exchange between clients and design studio look like? Against “tunnel vision”: What’s the added value of an external design studio compared to an in-house studio? 30 years of Phoenix Design and more than 30 years of Hansgrohe – how can one sustainably shape the success of a brand by providing always fresh innovations up to this day? These and many more questions and their answers are published in the “WirtschaftsWoche” edition of 3 July 2017 or online (only in german).