ICONIC Award Winner in China
Successful products which were honoured by receiving an ICONIC Award over the past years, will be put on exhibition starting 21 September 2017 by CitiExpo in Hangzhou/China. During the opening ceremony combined with a design forum, Andreas Diefenbach will speak on the future of design.
The opening ceremony takes place on Thursday, 21 September 2017. After the ceremony will follow a Design Forum on the topic of "Design – Development and Trends", starting at 2 pm. Beside Andrej Kupetz, CEO of the German Design Council, and Nicole Roesler, founder of German Wunderwerk, Andreas Diefenbach has 45 minutes to present his view on the future of design. As Design Business Manager and Member of the Management Board he was strongly involved in planning the new Phoenix Design studio in Shanghai, which starts working in September. In his speech, he will also discuss the role of culture and globalisation in design.