On 2 May 2017, Phoenix Design welcomes Efrat Friedland in Stuttgart at our Design Forum. Friedland is a designer who over the past 15 years has focussed on materials and technologies in architecture and industrial design. At Phoenix Design, she will showcase the materials and processes of her projects and relate in detail about sustainable and intelligent materials.
Exactly 200 years after the invention of the bicycle, the German Design Council offers – for the second time – awards honouring outstanding product and communication design in the bicycle industry. The focus of this international competition is on accomplished staging and execution of brand management and communication. Andreas Haug, Managing Partner and founder of Phoenix Design, is part of the jury which will chose the winners on 25 April 2017. Regarding his interview in the Bicycle Brand Contest 2016 Magazine one can guess what the passionate cyclist this year pays attention to.
During their 10th Global Hackathon Series AngelHackis stopping by inMunich on 6th to 7th May in our studio! AngelHack worldwide unifies developers, designers and entrepreneurs who are committed to bettering the world, their city, themselves, or just simply competing for fun prizes. Phoenix Design is hosting their very first event in Munich as one city of about 60 in this year's series!
The aed Society for the Advancement of Architecture, Engineering and Design in Stuttgart published their second book by the beginning of 2017 including reports on activities, events and their support of young talents. Well-known personalities of these branches from Stuttgart area gave an interview, as do Andreas Haug and Tom Schönherr, both Founders and Managing Partners of Phoenix Design.
On 28 April 2017,Johannes Schäfer, Interaction Design Team Manager, will speak at the Workshop IMAGINE SURGERY at the Charité – Universitätsmedizin Berlin. The two-day lecture series is the first of two planned workshops; the next will take place in 2018 in Boston, Massachusetts.
Nachhaltigkeit frühzeitig in den Designprozess von Produkten einzubinden, gewinnt in Zukunft immer mehr an Bedeutung und wird bei Phoenix Design mit Herz und Verstand verfolgt. Was die gezielte Integration grüner Ideen von Beginn an bedeutet und welches Innovationspotenzial dahintersteckt, erzählt Felix Mattes, Senior Interaction Designer bei Phoenix Design, im Interview mit Susanne Volz von ecocircle concept.
The Munich Creative Business Week (MCBW) taking place 4–12 March, once again attracted top designers, architects, creatives, and business representatives from all over the world to meet in the Bavarian State capital. According to the motto of “The Smart Revolution”, design studios, galleries, and businesses opened their doors for exhibitions, workshops, and lectures. Hardly a day went by without some contribution by Phoenix Design.
The Phoenix Design Academy is an Innovation Lab for young and experienced designers, where they can realise and share their visions. The joint claim is to work on topics relevant for society, and to find new solutions for current problems. As project leaders, the students pass through the entire creative process, from finding the first idea via iterative prototyping all the way to the product which can be put into practice. They are accompanied by their mentor Sven Feustel, Design Team Manager with Phoenix Design, and by other specialists from the Phoenix team.
In 2017, Phoenix Design is able once again to successfully defend its No. 1 position among external design studios in the international iF ranking creative. On sixth place in the overall ranking, Phoenix Design has been able to even improve its position compared to the previous year and is one of the top addresses for innovative design in Germany.
Since a few days ago, the proprietary channel at the hotel "Bayerischer Hof" broadcasts the salon talk “Technology and Games – about the Pleasures of Lateral Thinking”. With host Nina Ruge as moderator, this topic was discussed by Andreas Haug, Managing Partner & Founder of Phoenix Design, and Alexander Schlaubitz, Vice President Marketing with Lufthansa.
Phoenix Design and their client AXOR Hansgrohe win the coveted iF Gold Award for the new AXOR Uno Zero and Uno Select product line. During the award-winning ceremony taking place on 10 March 2017 at the “BMW World” in Munich, Phoenix Design – represented by Design Business Manager Andreas Diefenbach (2nd f. l.) – was honoured to accept the iF sculpture.
Welcome for the next 6 months – our new Phoenix Design interns have arrived: Leonie, Lena, Agnes, Benny, Marvin, Tony (from left to right) and Valérie, connected from our studio in Munich precisely for this photo.
Phoenix Design is honoured to receive five German Design Awards this year, one of it in gold! The coveted awards will be handed over on Friday, 10 February 2017, at the “Ambiente” trade fair in Frankfurt/Main. An exhibition on the trade fair grounds will showcase all winners.
At IMM LivingKitchen, hansgrohe presented its complete solutions for the kitchen, which were developed in cooperation with Phoenix Design. Andreas Diefenbach, Design Business Manager at Phoenix Design, spoke in the interview with the blogger of minimenschlein.de about the new sink combinations C71 and their importance for the modern kitchen.
In-house model making. This is where Phoenix Design’s heart is beating. Top secret, fast and perfect – that’s how first prototypes, functional models and design studies come to life here. Insights into a coordination process > Making of Video Model Making
For the seventh time already, the HANSGROHE DESIGN PRIZE by iF, honouring up-and-coming designers, will be awarded. Andreas Haug is one of the jurors. Deadline for submissions: 13 January 2017. Prize winning ceremony and publication of winners: 22 February 2017.
Architects’ Darling® Awards. In 2016, the renowned "Golden Phoenix" is awarded to Hansgrohe. Those who can hold this award in their hands can truly say: "Our product and its design have convinced Germany's architects." This is the fifth time that Hansgrohe has been able to accept this "Oscar of the construction industry".
Following successful preparation days, Phoenix Design Team West and Phoenix Design Team East have embarked on a global client research checking out the world's best hotels. Travelling from Barcelona to Dubai, to London, to Mumbai, etc. etc.
The “Signature Series” features ceramics and furniture for the bathroom and has been designed specifically for the European market. The American company RONBOW invited the most renowned European designers to take part in creating this series.
Tom Schönherr is co-author of the book on sustainable brand management and implementation published by Gabler. Tom Schönherr's point of view in his article "Erst Design macht Marken (be-)greifbar" ("Only Design Makes Brands Tangible and Understandable") is: "Brand design is a marathon, not a sprint." In his opinion, this is valid for both consumers and suppliers.
Congratulations! Within the framework of our Phoenix Design Academy, our designer Lun Yeh was able to complete his diploma thesis for the Darmstadt University of Applied Sciences. With his concept for a 3D food printer called “Juicy Bites”, he won the 3rd prize at the 3D Pioneers Challenge Award 2016.
Service-Robot Care-O-bot 4. The archetype of a service robot for tomorrow, developed and designed in close cooperation between Fraunhofer institute and Phoenix Design. Not only in the care sector does automation run its course. Routine chores in the private as in the public sector can be taken over by this android.
Phoenix Design Academy: Animo – the "Fresh" Kitchen of the Future. When storing food, we so far have to take recourse to ordering systems which in no way live up to our wishes and needs in terms of emotional aesthetics and functionality. How can we appropriately present food in a visually appealing way? “Animo” is an ordering system offering users the opportunity to create their individual order by rearranging the individual components.
Facts & figures
Logic, Morals and Magic
Since 1987, Phoenix Design has been designing interaction: between the product and the user, between the brand and the consumer, between designers and their clients.
Cases in point: How do you promote an evolutionary change in how to take a shower? With a shower head designed for Hansgrohe that allows decalcification by the sweep of one finger – and that changes its water jet by the push of a button. How do you manage to achieve differentiation in a market replete with seemingly similar products? With camera lenses that convey the unique precision of the Zeiss brand right at first glance. How can house owners keep control of their building technology at any time, using an app? With the Viessmann “Home Automation System”. Building technology these days is much more than just a switch and a boiler; it is a complex system of technological and digital products featuring future-oriented technologies.
For many years now, Phoenix Design has been defending the number one rank at the iF ranking creative "design offices" at the iF Design Award and we have received more than 750 design prizes. Phoenix Design is regarded as the leading independent product and interface design studio in the world. What’s much more important: these designs are convincing in terms of longevity and verifiable business success. In this respect, Phoenix Design follows the tradition of Bauhaus and Ulm school – embodying the virtues of German design. This also holds true for the ever more closely interlocking design of products and digital interfaces. Today, more than a third of the 70 Phoenix Design employees in Stuttgart, Munich and Shanghai work on Interaction Design topics.
Consistently oriented towards the user and typical for the brand, in open exchange with interdisciplinary design teams and the clients: that’s how Phoenix Design develops product and entire product ranges. In a word, with: logic, morals and magic.
Phoenix Design History
Der Werdegang der Gründer Andreas Haug und Tom Schönherr ist aufs Engste mit dem Aufstieg des modernen deutschen Designs verknüpft. Sie haben das von ihnen Ende der 80er-Jahre gegründete Studio zu einer der ersten Adressen in Industrie- und Produktdesign gemacht. „Was uns wichtig ist, sind die Motive und Ziele unserer Kunden, die uns als Impulsgeber in ihre Strategie einbeziehen. Wir achten darauf, dass das Zusammenspiel zwischen Auftraggeber und externem Expertenteam rund läuft. Wir sind stolz darauf, dass dies immer wieder gelingt, teilweise über Jahrzehnte hinweg“. Geehrt wurden sie bereits mit dem Lucky Strike Award für ihr Lebenswerk sowie mit dem German Design Award „Persönlichkeit“ für ihr Gesamtwerk.
Andreas Haug was the founder and co-owner of frogdesign (1982*) after studying design at the State Academy of Fine Arts in Stuttgart – from 1984 to 1987 as a design consultant and vice-president. Also Tom Schönherr studied at this university. In supporting the thesis of Tom Schönherr learn the two know each other. From 1982 to 1987 Tom Schönherr worked as senior designer at frogdesign also.
Andreas Haug is co-owner of frogdesign. As a freelancer in the design team of frogdesign Tom Schönherr working on the first portable Apple Computer (snow-white concept) and meets at this time on Steve Jobs.
On the sailing ship of Klaus Grohe (Hansgrohe) the idea of a joint studio was born. The starting point for 28 years of joint history: Phoenix and Hansgrohe.
Start of the design studio Phoenix Design in Ruppmannstrasse in Stuttgart-Vaihingen. From the beginning there were the departments product design and model construction, the latter reflects an important aspect in the operation of Phoenix Design - until today. Under strict secrecy created 1:1 models, in close cooperation between the customer and Phoenix Design.
Hansgrohe - The very first customer and still trying. "The relationship between Phoenix Design and Hansgrohe is very respectful - like a good marriage. Each of the partners respects what the other one does: Phoenix has really developed a technical understanding of the inner workings of our products, while our technical personnel has come to appreciate the extraordinary design work done by Phoenix … In the meantime, this cooperation works so seamlessly that many questions can be answered in short telephone conversations. Or a cloud of data comes flying directly down in the Black Forest from Stuttgart!”. Klaus Grohe
First contact with Loewe: “The discreet manner of Mr Schönherr. We realised: Here’s someone who not only thinks like us, who also acts like we do.” Dr. Rainer Hecker, former Member of the Board at Loewe. For this meet was an intensive 25-year co-operation in various fields of design (Design Consulting, Corporate Design, Corporate Language, Corporate Product Design). From no-name manufacturers to premium brand.
Caro – the first bathroom product line for Duravit – best-selling right from the start. Caro is still produced - unchanged. Already in 1989 Duravit was the leader in bathroom furniture and bathroom ceramics. Till today three bathroom series have created. Most recently: P3 Comforts (P3=Phoenix Design the Third ) - awarded in 2015: iF Design Award in Gold.
In close cooperation with Kaldewei until today emerged a complex product range, are matched in the product lines and price segments precisely coordinated. Kaldewei is part of the exclusive circle of strong German brands. Franz Dieter Kaldewei (owner): "Our business is steel and enamel. There are not many designers that can work with this sturdy, yet fascinating, material properly… In Phoenix Design, we have found a partner who forms our durable products in a manner that ensures that their design will also be ageless. They design our whole range of products from the basic through to the premium bathtubs and we could set standards in the market.”
Moving from Stuttgart-Vaihingen to the present location at Stuttgart-Bad Cannstatt.
Following a won competition, the collaboration with Viessmann starts.
Verleihung des „Lucky Strike Designer Award“ für ihr Lebenswerk an Andreas Haug und Tom Schönherr.
Feuer in der Modellbauwerkstatt / Wiederaufbau
Die Handy-Branche wächst stetig und ist ab sofort ein wichtiger Bereich im Interaction- und Product Design bei Phoenix Design.
Eröffnung der Repräsentanz in Suzhou bei Shanghai/China.
1987–2011 Mehr als 450 Design Awards für Designleistungen von Phoenix Design. iF Award Ranging "Design Offices" auf Platz 1.
Neue Geschäftsfelder: Beginn der Zusammenarbeit mit dem Unternehmen Trumpf, einem der weltweit führenden Unternehmen für Werkzeugmaschinen, Laserbearbeitung.
Verleihung des German Design Award des Rat für Formgebung in der Kategorie „Persönlichkeit“ an Andreas Haug und Tom Schönherr für ihr Gesamtwerk.
Class A Surfacing, technisches Design und Modellbau – Physisches und Digitales ist nicht mehr voneinander zu trennen und geht in eine neue Ära.
Mehr als 50 % der Designleistungen von Phoenix Design bewegen sich heute im Bereich Interface Design.
Neuausrichtung der Unternehmensstrategie und Markenpositionierung.
Since October 2015, we have been represented in Munich with a further Studio, creating the basis for growth and the support of new exciting projects.
Wall of Fame: Since 2008, Phoenix Design has held the first place in the iF ranking creative "design offices" of the iF Design Award. Since its inception in 1987, Phoenix Design has received over 700 design awards, of which more than 450 have been awarded over the past six years.
In-house model making since 1987. This is where Phoenix Design’s heart is beating. Top secret, fast and perfect – that’s how first prototypes, functional models and design studies come to life here. Highly professional design modellers in a top-equipped model making workshop. For us, model making is a fundamental element in product development. Fast connections and short distances allow designers to coordinate with model makers right away and get their concepts up and running right as intended.
Phoenix Design Academy
The Phoenix Design Academy is the platform hosting the visions and studies of the Phoenix Design Team.
The Phoenix Design Academy is considered a design laboratory for conducting experiments and creating concepts. Here, non-commercial projects may take shape, unfettered by specifications and client directives, and here entirely new design aspects can be developed. This forum of creative latitude is where seasoned designers and young talents can meet and team up to design the world of tomorrow.
Moreover, the Phoenix Design Academy is expressly devoted to developing up-and-coming designers. Talented students can work on their final thesis here while being supported, both workwise and financially, by experienced designers and model builders from the Phoenix Design Team.
Touchingly meaningful, dynamic and aesthetic. Balance beam, side horse and asymmetrical bars in a new shape, not only sporting the athletic quality of gymnastical achievement, but also – and even especially so – their aesthetic quality.
Bat - Mobility in Darkness. The night, a short time frame rife with opposites. Filled with darkness and mysticism, but also with beauty and fascination when we fill it with light. It seems as if we human beings feel the urge more and more frequently to be active in this precise time frame and to enjoy the silence of the night. We want to be out and about as individuals and discover our surroundings while feeling safe and self-confident at all times. The Bat concept is a flying light with accompanies you wherever you are and which shows you the way. It's next to you when you go jogging, it tracks you on the ski slope or sees you safely home. Bat is small and compact when it is transported. Unfolded, it is agile and creates a lighting atmosphere where otherwise none would exist. Bat is intelligent, tracks its environment and is able to react to you and your gestures. Now there is a new kind of interaction: the interaction between human being and mobile light. Credits: Tobias Tsamisis, Diploma Thesis, University of Darmstadt. Academic Advisor: Prof. Tom Philipps; Sven Feustel, Design Team Manager, Phoenix Design Academy.
Juicy Bites – der personalisierte Smart-Snack. Konzept für einen 3D Food Printer und über "Werte" im Umgang mit Lebensmitteln. Juicy Bites ist der Ausdruck von Selbstbestimmung, das Wohlbefinden und einem bestimmten Lebensstil. Du entscheidest selbst was Dein Körper an Nährstoffen braucht um die perfekte Tagesperformance zu erhalten. Juicy Bites informiert nicht nur in Textform über den Nährwertzustand, sondern ermöglicht es auch seinen Zustand physisch zu fassen und sogar zu schmecken. Je nach Tagesaufgaben erhältst Du durch den selbstgemachten Smart-Snack die wichtigsten Vitamine, die in einer normalen Ernährung ausbleiben. Als Zutaten werden Obst und Gemüse verwendet, die nicht den allgemeinen ästhetischen Vorstellungen entsprechen und vom Markt aussortiert wurden (2. Wahl, Ugly Foods). Juicy Bites der personalisierte Smart-Snack.
Credits: Lun Yeh, Diplomarbeit; Hochschule Darmstadt, Betreuer: Prof. Thino Melzer; Sven Feustel, Design Team Manager, Phoenix Design Academy.
neigborSWAP – local networking against food waste. In Germany alone, 11 million tonnes of food are thrown into the garbage each year although they were still fit for consumption, 61% coming from private households alone. At the same time, increasing urbanisation makes people wish for more social networking. What can we do against this development? How do you get people to treat food with more consideration, and which role can social networks play here? The result has been developed in dialog with users, via different personae and scenarios: neighborSWAP, an app as a local shopping network. It enables people to do collaborative shopping as well as share left-over meals, unused food or home-grown produce via a sharing functionality. At the same time, it inspires users to adopt a diversified, conscious diet. Credits: Jan Schröter, Master Thesis, Magdeburg-Stendal University of Applied Sciences. Academic adviser: Prof. Steffi Hußlein, Prof. Constanze Langer; Sven Feustel, Design Team Manager, Phoenix Design Academy.
Tomorrow’s textbook: “Mate”: though digital media are practically omnipresent all day long, they are somewhat underrepresented in schools and learning environments for children – despite the fact that they offer a wealth of possibilities for interaction, allowing to customize the learning process individually for each child. “Mate” is a digital textbook that chooses exactly this approach: Pupils themselves can influence what exactly they will learn, and how they want to go about it. They are active participants in using and creating the book and can introduce and integrate their own content, e.g. photos or videos. Multi-media offers cater to different types of learners. Class topics are developed individually and actively. And all the while, the book adapts to the personal needs of the learner, compiling content correspondingly. “Mate” accompanies pupils throughout their school career, analysing their skills and needs, providing focussed support. Credits: Rahel Flechtner, Bachelor’s thesis; Magdeburg-Stendal University of Applied Sciences, advisors: Prof. Bernhard Schmid-Wohlleber, Dipl.-Psych. Dipl.-Inform. Johannes Schäfer, Phoenix Design Academy. First Place aed neuland Award.
“Das Zeug zum Fliegen” (the stuff for flying) deals with Wearable Technology for Parkour athletes. In this sport, it’s all about finding and pursuing the most direct and efficient route across urban space. This means surpassing obstacles, climbing facades, mastering precarious balancing acts. In the focus: this shoe, specifically developed for this sport. It features a dampening sole which adapts to the foot shape of its owner both during phases of pressure and relief. The cushioning action prevents negative impact over the long term, e.g. joint wear. Thanks to sensors integrated into the sole, analytical results can be accessed and analysed via an app. This comprises data about distances run and altitudes surmounted as well as load and stress values and information about community members. The community is a special function where you can arrange to meet for training sessions or compare analytical results. Credits: Vanessa Woznik, Diploma thesis; Hochschule für Gestaltung (HfG), Offenbach [Hessen State University of Art and Design], advisors: Prof. Frank G. Zebner; Sven Feustel, Design Team Manager, Phoenix Design Academy. Finalist aed neuland Award.
Ordersystems - Design with all senses. Concept: When we are storing food, we fall back on using systems, that don‘t serve our demands regarding emotional aesthetics and functionality at all. „animo“ is a system, that stages visually appealing aliments appropriately and gives the user the possibility to build his own unique order by moving the individual elements. The permanent presence of the food that is stored, leads to an better overview: Amount and best-before-dates won‘t get out of sight anymore. The established grid, existing of drawers and cupboards, gives way to a flexible ordersystem, which combines storing fresh & durable food at the same time with aesthetics and communication. „animo“ develops food into a design-feature of the kitchenarea - and that‘s just the focus it deserves.Credits: Rosi Weiße, Diploma, Bergische Universität Wuppertal, Tutor: Prof. Oliver Grabes, Prof. Matthias Schönherr, Phoenix Design Academy, Stuttgart.
The subject of Philipp Oster's end-of-term paper is a new concept for a washing machine. Is this household product positioned in the best place? He suggests designing the washing machine that it can also be put up in the living or dressing room, just like a piece of high-quality furniture. In this concept for the future it could be possible to wash clothes with carbon dioxide in a gentle way which is not harmful to the environment and to use smart capsules with individual scents instead of commonly used detergents.
„Hilfe für Helfer"– Rettungsboje nimue. Jährlich kommen viele Menschen durch Ertrinken ums Leben. Das Konzept soll deshalb sowohl präventiv vor Gefahren in Gewässern schützen als auch aktiv bei Unglücken eingreifen können. Hierfür befindet sich die Boje "nimue" auf der Wasserfläche. Sie sammelt Daten zur allgemeinen Wasserqualität, stellt diese über eine Internetplattform zur Verfügung und warnt vor potenziellen Bedrohungen, etwa durch chemische Verschmutzungen oder eine nicht tragende Eisschicht. Badegäste oder Wintersportler werden über ein Kamerasystem durch biometrische Bewegungserkennungen auf Gefahrensituationen analysiert. Wird eine Gefährdung erkannt, kann eine Unterwasserdrohne in Bewegung gesetzt werden, die unter die verunglückte Person taucht und diese durch einen aufblasbaren Airbag über Wasser hält. Credits: Stefan Hasselwander, Diplomarbeit; Hochschule Darmstadt, Fachbereich Gestaltung, Betreuer: Prof. Justus Theinert; Jens Wingerath, Design Team Manager, Phoenix Design Academy; Anerkennung bei Mia Seeger Award.
Architecture on the Water: The „Yena“ catamaran concept does not interpret sailing as a challenging sporting activity but focuses instead on the relaxation aspect – enjoying the sun and the sea on a sailing yacht in peace and quiet without needing the help of serveral crew members. The type of sail and the mast positon are important aspects of the concept. Credits: Ralf Kittmann, Diploma, Kunsthochschule Berlin-Weißensee, Tutor: Prof. Helmut Staubach, Phoenix Design Academy, Stuttgart.
Here you will find all products of the Phoenix Design Academy