Nachhaltigkeit frühzeitig in den Designprozess von Produkten einzubinden, gewinnt in Zukunft immer mehr an Bedeutung und wird bei Phoenix Design mit Herz und Verstand verfolgt. Was die gezielte Integration grüner Ideen von Beginn an bedeutet und welches Innovationspotenzial dahintersteckt, erzählt Felix Mattes, Senior Interaction Designer bei Phoenix Design, im Interview mit Susanne Volz von ecocircle concept.
Zur Munich Creative Business Week (MCBW) vom 04. bis 12. März kamen dieses Jahr wieder Top-Designer, Architekten, Kreative und Wirtschaftsvertreter aus aller Welt in die bayerische Landeshauptstadt. Unter dem Motto „The Smart Revolution“ öffneten Designstudios, Galerien und Geschäfte ihre Türen für Ausstellungen, Workshops und Vorträge. Kaum ein Tag verging ohne Beteiligung von Phoenix Design.
Die Phoenix Design Academy ist ein Innovation Lab für junge und erfahrene Designer, in dem sie ihre Visionen verwirklichen und teilen können. Der gemeinsame Anspruch ist es, gesellschaftlich relevante Themen aufzubereiten und neue Lösungen für aktuelle Probleme zu finden. Als Projektleiter durchlaufen die Studenten den ganzen kreativen Designprozess von der Ideenfindung über das iterative Prototyping bis zum realisierbaren Produkt. Begleitet werden sie von ihrem Betreuer Sven Feustel, Design Team Manager bei Phoenix Design, und weiteren Fachexperten aus dem Phoenix Team.
At Medtec Europe 2017, the annual specialized trade fair for medical technology taking place in Stuttgart, Johannes Schäfer, Phoenix Design Team Manager Interaction Design, and Nadja Goldfuß, Marketing Services, Hirschmann Laborgeräte, speak about Medical Design. The side event “Meet & Match – Design in Medical Technology” takes place on 5 April 2017 from 9:30am through 2:00pm at the Messe Stuttgart Trade Fair Centre.
Seit wenigen Tagen läuft im Hauskanal des Bayerischen Hofes das Salongespräch „Technik & Spiele – über die Lust querzudenken“. Moderiert durch Nina Ruge, diskutierten zu diesem Thema Andreas Haug, Managing Partner & Founder von Phoenix Design und Alexander Schlaubitz, Vice President Marketing bei Lufthansa.
In 2017, Phoenix Design is able once again to successfully defend its No. 1 position among external design studios in the international iF ranking creative. On sixth place in the overall ranking, Phoenix Design has been able to even improve its position compared to the previous year and is one of the top addresses for innovative design in Germany.
Herzlich willkommen für die nächsten 6 Monate – die neuen Praktikanten von Phoenix Design: Leonie, Lena, Agnes, Benny, Marvin, Tony (v.l.n.r.) und Valérie, die sich für das Foto extra aus unserem Studio in München zugeschaltet hat.
Phoenix Design and their client AXOR Hansgrohe win the coveted iF Gold Award for the new AXOR Uno Zero and Uno Select product line. During the award-winning ceremony taking place on 10 March 2017 at the “BMW World” in Munich, Phoenix Design – represented by Design Business Manager Andreas Diefenbach (2nd f. l.) – was honoured to accept the iF sculpture.
For the opening day of ISH, the largest and most important beacon trade fair of the sanitary industry, Bernd Eigenstetter, Phoenix Design Managing Director, has been invited as speaker at the AXOR Talk. Focussing on the question of “Smart Hotel Rooms: How Digital Do Hotel Bathrooms Need to Be?”, he will be discussing individual needs of hotel guests with two other experts from interior design and product design. Each of them will contribute their very own perspective.
"The new bathroom: smart? revolution?” – that's the title of the AXOR Talk taking place on Thursday, 9 March 2017, from 11 am to 12 noon, at the Deutsches Museum/MCBW Forum in Munich. Bernd Eigenstetter, Phoenix Design Managing Director and also responsible for the Interaction Design, is invited to present his “digital” expertise as one of the talk guests.
Die Munich Creative Business Week (MCBW) vom 04. bis 12. März 2017 hat sich in den letzten Jahren zu einem der Anziehungspunkte für internationale Top-Designer, Architekten, Kreative sowie Wirtschaftsvertreter entwickelt. Das Motto 2017 "The Smart Revolution“ wird dabei großgeschrieben. Neben dem Phoenix Design Talk & Party am 07.03.17, sind wir noch an weiteren Orten sichtbar wie folgt:
Within the framework of the MCBW, we're inviting you to take part in our Design Talk "Smart Robots – Making of". TUE 7 March 2017, starting at 7 pm. Location: Phoenix Design Studio Munich. Following the MCBW motto "The Smart Revolution", we'll bring service robot Care-O-Bot 4 to Munich for a few days, together with the Fraunhofer Institute.
At the conclusion of their internship, Philipp, Andrea, Hugo, Malvina, Yibing and Carolin present their interpretations of a Yo-Yo. A completely edible Yo-Yo, a programmable Yo-Yo app, a miniature mixing desk integrated into the Yo-Yo, a calming Yo-Yo necklace, an asymmetrical Yo-Yo and a quite puristically designed Yo-Yo are the individual ideas created by the Phoenix Design interns.
Arttu-Matti Immonen, Interaction Designer (l.) and Stefan Andreesen, Senior Product Designer (r.) are joining our Stuttgart team now. Phoenix Design has thus managed to win over two more experts with a long-standing track record in international work.
The semester exhibition marks the end of the winter semester at the University of Design Schwäbisch Gmünd. Students of all courses presented their semester and graduation work in various design disciplines on 10 and 11 February 2017. Part of the exhibits were supported by Phoenix Design.
At IMM LivingKitchen, hansgrohe presented its complete solutions for the kitchen, which were developed in cooperation with Phoenix Design. Andreas Diefenbach, Design Business Manager at Phoenix Design, spoke in the interview with the blogger of minimenschlein.de about the new sink combinations C71 and their importance for the modern kitchen.
Carolin Schobel reinforces the press and public relations department of Phoenix Design. The communication scientist will take care about the digital communication of Phoenix Design, especially the homepage and social media.
In-house model making. This is where Phoenix Design’s heart is beating. Top secret, fast and perfect – that’s how first prototypes, functional models and design studies come to life here. Insights into a coordination process > Making of Video Model Making
For the seventh time already, the HANSGROHE DESIGN PRIZE by iF, honouring up-and-coming designers, will be awarded. Andreas Haug is one of the jurors. Deadline for submissions: 13 January 2017. Prize winning ceremony and publication of winners: 22 February 2017.
Architects’ Darling® Awards. In 2016, the renowned "Golden Phoenix" is awarded to Hansgrohe. Those who can hold this award in their hands can truly say: "Our product and its design have convinced Germany's architects." This is the fifth time that Hansgrohe has been able to accept this "Oscar of the construction industry".
Paul - the most digital employee at Saturn / Ingolstadt / Germany - in an interview with the magazin w&v. Fraunhofer IPA and Phoenix Design are the parents of Paul. His big brother, Care-O-bot4, has already traveled around the world.
Following successful preparation days, Phoenix Design Team West and Phoenix Design Team East have embarked on a global client research checking out the world's best hotels. Travelling from Barcelona to Dubai, to London, to Mumbai, etc. etc.
Phoenix Design at the leading exhibition "Decorative Material Fair", Nanjin, China. Speaker at the "German Pavillion", was our China Expert and Senior Designer, Yifan Zhang, Phoenix Design, Studio Stuttgart.
The “Signature Series” features ceramics and furniture for the bathroom and has been designed specifically for the European market. The American company RONBOW invited the most renowned European designers to take part in creating this series.
Tom Schönherr is co-author of the book on sustainable brand management and implementation published by Gabler. Tom Schönherr's point of view in his article "Erst Design macht Marken (be-)greifbar" ("Only Design Makes Brands Tangible and Understandable") is: "Brand design is a marathon, not a sprint." In his opinion, this is valid for both consumers and suppliers.
It is the first Red Dot Award Best of the Best award in the air conditioning industry since 1997 in China. Midea Group, market leader for air conditioners in China, commissioned Phoenix Design with designing a Hybrid air conditioner. The result: The highest among the Red Dot Awards was handed over at the winners’ ceremony in Essen, Germany.
In the column A visit with ... there’s an interview with Andreas Haug;designreport issue 03/2016. Armin Scharf, interviewer; Andreas Körner, photographer. A big thank you to all, especially the editorial board with Lars Quadejacob.
Congratulations! Within the framework of our Phoenix Design Academy, our designer Lun Yeh was able to complete his diploma thesis for the Darmstadt University of Applied Sciences. With his concept for a 3D food printer called “Juicy Bites”, he won the 3rd prize at the 3D Pioneers Challenge Award 2016.
Service-Robot Care-O-bot 4. The archetype of a service robot for tomorrow, developed and designed in close cooperation between Fraunhofer institute and Phoenix Design. Not only in the care sector does automation run its course. Routine chores in the private as in the public sector can be taken over by this android.
Phoenix Design Academy: Animo – the "Fresh" Kitchen of the Future. When storing food, we so far have to take recourse to ordering systems which in no way live up to our wishes and needs in terms of emotional aesthetics and functionality. How can we appropriately present food in a visually appealing way? “Animo” is an ordering system offering users the opportunity to create their individual order by rearranging the individual components.
Facts & figures
Logic, Morals and Magic
Since 1987, Phoenix Design has been designing interaction: between the product and the user, between the brand and the consumer, between designers and their clients.
Cases in point: How do you promote an evolutionary change in how to take a shower? With a shower head designed for Hansgrohe that allows decalcification by the sweep of one finger – and that changes its water jet by the push of a button. How do you manage to achieve differentiation in a market replete with seemingly similar products? With camera lenses that convey the unique precision of the Zeiss brand right at first glance. How can house owners keep control of their building technology at any time, using an app? With the Viessmann “Home Automation System”. Building technology these days is much more than just a switch and a boiler; it is a complex system of technological and digital products featuring future-oriented technologies.
For many years now, Phoenix Design has been defending the number one rank at the iF ranking creative "design offices" at the iF Design Award and we have received more than 700 design prizes. Phoenix Design is regarded as the leading independent product and interface design studio in the world. What’s much more important: these designs are convincing in terms of longevity and verifiable business success. In this respect, Phoenix Design follows the tradition of Bauhaus and Ulm school – embodying the virtues of German design. This also holds true for the ever more closely interlocking design of products and digital interfaces. Today, more than a third of the 60 Phoenix Design employees in Stuttgart, Munich and Shanghai work on Interaction Design topics.
Consistently oriented towards the user and typical for the brand, in open exchange with interdisciplinary design teams and the clients: that’s how Phoenix Design develops product and entire product ranges. In a word, with: logic, morals and magic.
Phoenix Design History
Der Werdegang der Gründer Andreas Haug und Tom Schönherr ist aufs Engste mit dem Aufstieg des modernen deutschen Designs verknüpft. Sie haben das von ihnen Ende der 80er-Jahre gegründete Studio zu einer der ersten Adressen in Industrie- und Produktdesign gemacht. „Was uns wichtig ist, sind die Motive und Ziele unserer Kunden, die uns als Impulsgeber in ihre Strategie einbeziehen. Wir achten darauf, dass das Zusammenspiel zwischen Auftraggeber und externem Expertenteam rund läuft. Wir sind stolz darauf, dass dies immer wieder gelingt, teilweise über Jahrzehnte hinweg“. Geehrt wurden sie bereits mit dem Lucky Strike Award für ihr Lebenswerk sowie mit dem German Design Award „Persönlichkeit“ für ihr Gesamtwerk.
Andreas Haug was the founder and co-owner of frogdesign (1982*) after studying design at the State Academy of Fine Arts in Stuttgart – from 1984 to 1987 as a design consultant and vice-president. Also Tom Schönherr studied at this university. In supporting the thesis of Tom Schönherr learn the two know each other. From 1982 to 1987 Tom Schönherr worked as senior designer at frogdesign also.
Andreas Haug is co-owner of frogdesign. As a freelancer in the design team of frogdesign Tom Schönherr working on the first portable Apple Computer (snow-white concept) and meets at this time on Steve Jobs.
On the sailing ship of Klaus Grohe (Hansgrohe) the idea of a joint studio was born. The starting point for 28 years of joint history: Phoenix and Hansgrohe.
Start of the design studio Phoenix Design in Ruppmannstrasse in Stuttgart-Vaihingen. From the beginning there were the departments product design and model construction, the latter reflects an important aspect in the operation of Phoenix Design - until today. Under strict secrecy created 1:1 models, in close cooperation between the customer and Phoenix Design.
Hansgrohe - The very first customer and still trying. "The relationship between Phoenix Design and Hansgrohe is very respectful - like a good marriage. Each of the partners respects what the other one does: Phoenix has really developed a technical understanding of the inner workings of our products, while our technical personnel has come to appreciate the extraordinary design work done by Phoenix … In the meantime, this cooperation works so seamlessly that many questions can be answered in short telephone conversations. Or a cloud of data comes flying directly down in the Black Forest from Stuttgart!”. Klaus Grohe
First contact with Loewe: “The discreet manner of Mr Schönherr. We realised: Here’s someone who not only thinks like us, who also acts like we do.” Dr. Rainer Hecker, former Member of the Board at Loewe. For this meet was an intensive 25-year co-operation in various fields of design (Design Consulting, Corporate Design, Corporate Language, Corporate Product Design). From no-name manufacturers to premium brand.
Caro – the first bathroom product line for Duravit – best-selling right from the start. Caro is still produced - unchanged. Already in 1989 Duravit was the leader in bathroom furniture and bathroom ceramics. Till today three bathroom series have created. Most recently: P3 Comforts (P3=Phoenix Design the Third ) - awarded in 2015: iF Design Award in Gold.
In close cooperation with Kaldewei until today emerged a complex product range, are matched in the product lines and price segments precisely coordinated. Kaldewei is part of the exclusive circle of strong German brands. Franz Dieter Kaldewei (owner): "Our business is steel and enamel. There are not many designers that can work with this sturdy, yet fascinating, material properly… In Phoenix Design, we have found a partner who forms our durable products in a manner that ensures that their design will also be ageless. They design our whole range of products from the basic through to the premium bathtubs and we could set standards in the market.”
Moving from Stuttgart-Vaihingen to the present location at Stuttgart-Bad Cannstatt.
Following a won competition, the collaboration with Viessmann starts.
Verleihung des „Lucky Strike Designer Award“ für ihr Lebenswerk an Andreas Haug und Tom Schönherr.
Feuer in der Modellbauwerkstatt / Wiederaufbau
Die Handy-Branche wächst stetig und ist ab sofort ein wichtiger Bereich im Interaction- und Product Design bei Phoenix Design.
Eröffnung der Repräsentanz in Suzhou bei Shanghai/China.
1987–2011 Mehr als 450 Design Awards für Designleistungen von Phoenix Design. iF Award Ranging "Design Offices" auf Platz 1.
Neue Geschäftsfelder: Beginn der Zusammenarbeit mit dem Unternehmen Trumpf, einem der weltweit führenden Unternehmen für Werkzeugmaschinen, Laserbearbeitung.
Verleihung des German Design Award des Rat für Formgebung in der Kategorie „Persönlichkeit“ an Andreas Haug und Tom Schönherr für ihr Gesamtwerk.
Class A Surfacing, technisches Design und Modellbau – Physisches und Digitales ist nicht mehr voneinander zu trennen und geht in eine neue Ära.
Mehr als 50 % der Designleistungen von Phoenix Design bewegen sich heute im Bereich Interface Design.
Neuausrichtung der Unternehmensstrategie und Markenpositionierung.
Phoenix Design Academy
The Phoenix Design Academy is the platform hosting the visions and studies of the Phoenix Design Team.
The Phoenix Design Academy is considered a design laboratory for conducting experiments and creating concepts. Here, non-commercial projects may take shape, unfettered by specifications and client directives, and here entirely new design aspects can be developed. This forum of creative latitude is where seasoned designers and young talents can meet and team up to design the world of tomorrow.
Moreover, the Phoenix Design Academy is expressly devoted to developing up-and-coming designers. Talented students can work on their final thesis here while being supported, both workwise and financially, by experienced designers and model builders from the Phoenix Design Team.
Touchingly meaningful, dynamic and aesthetic. Balance beam, side horse and asymmetrical bars in a new shape, not only sporting the athletic quality of gymnastical achievement, but also – and even especially so – their aesthetic quality.
Bat - Mobility in Darkness. The night, a short time frame rife with opposites. Filled with darkness and mysticism, but also with beauty and fascination when we fill it with light. It seems as if we human beings feel the urge more and more frequently to be active in this precise time frame and to enjoy the silence of the night. We want to be out and about as individuals and discover our surroundings while feeling safe and self-confident at all times. The Bat concept is a flying light with accompanies you wherever you are and which shows you the way. It's next to you when you go jogging, it tracks you on the ski slope or sees you safely home. Bat is small and compact when it is transported. Unfolded, it is agile and creates a lighting atmosphere where otherwise none would exist. Bat is intelligent, tracks its environment and is able to react to you and your gestures. Now there is a new kind of interaction: the interaction between human being and mobile light. Credits: Tobias Tsamisis, Diploma Thesis, University of Darmstadt. Academic Advisor: Prof. Tom Philipps; Sven Feustel, Design Team Manager, Phoenix Design Academy.
Juicy Bites – der personalisierte Smart-Snack. Konzept für einen 3D Food Printer und über "Werte" im Umgang mit Lebensmitteln. Juicy Bites ist der Ausdruck von Selbstbestimmung, das Wohlbefinden und einem bestimmten Lebensstil. Du entscheidest selbst was Dein Körper an Nährstoffen braucht um die perfekte Tagesperformance zu erhalten. Juicy Bites informiert nicht nur in Textform über den Nährwertzustand, sondern ermöglicht es auch seinen Zustand physisch zu fassen und sogar zu schmecken. Je nach Tagesaufgaben erhältst Du durch den selbstgemachten Smart-Snack die wichtigsten Vitamine, die in einer normalen Ernährung ausbleiben. Als Zutaten werden Obst und Gemüse verwendet, die nicht den allgemeinen ästhetischen Vorstellungen entsprechen und vom Markt aussortiert wurden (2. Wahl, Ugly Foods). Juicy Bites der personalisierte Smart-Snack.
Credits: Lun Yeh, Diplomarbeit; Hochschule Darmstadt, Betreuer: Prof. Thino Melzer; Sven Feustel, Design Team Manager, Phoenix Design Academy.
neigborSWAP – local networking against food waste. In Germany alone, 11 million tonnes of food are thrown into the garbage each year although they were still fit for consumption, 61% coming from private households alone. At the same time, increasing urbanisation makes people wish for more social networking. What can we do against this development? How do you get people to treat food with more consideration, and which role can social networks play here? The result has been developed in dialog with users, via different personae and scenarios: neighborSWAP, an app as a local shopping network. It enables people to do collaborative shopping as well as share left-over meals, unused food or home-grown produce via a sharing functionality. At the same time, it inspires users to adopt a diversified, conscious diet. Credits: Jan Schröter, Master Thesis, Magdeburg-Stendal University of Applied Sciences. Academic adviser: Prof. Steffi Hußlein, Prof. Constanze Langer; Sven Feustel, Design Team Manager, Phoenix Design Academy.
Tomorrow’s textbook: “Mate”: though digital media are practically omnipresent all day long, they are somewhat underrepresented in schools and learning environments for children – despite the fact that they offer a wealth of possibilities for interaction, allowing to customize the learning process individually for each child. “Mate” is a digital textbook that chooses exactly this approach: Pupils themselves can influence what exactly they will learn, and how they want to go about it. They are active participants in using and creating the book and can introduce and integrate their own content, e.g. photos or videos. Multi-media offers cater to different types of learners. Class topics are developed individually and actively. And all the while, the book adapts to the personal needs of the learner, compiling content correspondingly. “Mate” accompanies pupils throughout their school career, analysing their skills and needs, providing focussed support. Credits: Rahel Flechtner, Bachelor’s thesis; Magdeburg-Stendal University of Applied Sciences, advisors: Prof. Bernhard Schmid-Wohlleber, Dipl.-Psych. Dipl.-Inform. Johannes Schäfer, Phoenix Design Academy. First Place aed neuland Award.
“Das Zeug zum Fliegen” (the stuff for flying) deals with Wearable Technology for Parkour athletes. In this sport, it’s all about finding and pursuing the most direct and efficient route across urban space. This means surpassing obstacles, climbing facades, mastering precarious balancing acts. In the focus: this shoe, specifically developed for this sport. It features a dampening sole which adapts to the foot shape of its owner both during phases of pressure and relief. The cushioning action prevents negative impact over the long term, e.g. joint wear. Thanks to sensors integrated into the sole, analytical results can be accessed and analysed via an app. This comprises data about distances run and altitudes surmounted as well as load and stress values and information about community members. The community is a special function where you can arrange to meet for training sessions or compare analytical results. Credits: Vanessa Woznik, Diploma thesis; Hochschule für Gestaltung (HfG), Offenbach [Hessen State University of Art and Design], advisors: Prof. Frank G. Zebner; Sven Feustel, Design Team Manager, Phoenix Design Academy. Finalist aed neuland Award.
Ordersystems - Design with all senses. Concept: When we are storing food, we fall back on using systems, that don‘t serve our demands regarding emotional aesthetics and functionality at all. „animo“ is a system, that stages visually appealing aliments appropriately and gives the user the possibility to build his own unique order by moving the individual elements. The permanent presence of the food that is stored, leads to an better overview: Amount and best-before-dates won‘t get out of sight anymore. The established grid, existing of drawers and cupboards, gives way to a flexible ordersystem, which combines storing fresh & durable food at the same time with aesthetics and communication. „animo“ develops food into a design-feature of the kitchenarea - and that‘s just the focus it deserves.Credits: Rosi Weiße, Diploma, Bergische Universität Wuppertal, Tutor: Prof. Oliver Grabes, Prof. Matthias Schönherr, Phoenix Design Academy, Stuttgart.
The subject of Philipp Oster's end-of-term paper is a new concept for a washing machine. Is this household product positioned in the best place? He suggests designing the washing machine that it can also be put up in the living or dressing room, just like a piece of high-quality furniture. In this concept for the future it could be possible to wash clothes with carbon dioxide in a gentle way which is not harmful to the environment and to use smart capsules with individual scents instead of commonly used detergents.
„Hilfe für Helfer"– Rettungsboje nimue. Jährlich kommen viele Menschen durch Ertrinken ums Leben. Das Konzept soll deshalb sowohl präventiv vor Gefahren in Gewässern schützen als auch aktiv bei Unglücken eingreifen können. Hierfür befindet sich die Boje "nimue" auf der Wasserfläche. Sie sammelt Daten zur allgemeinen Wasserqualität, stellt diese über eine Internetplattform zur Verfügung und warnt vor potenziellen Bedrohungen, etwa durch chemische Verschmutzungen oder eine nicht tragende Eisschicht. Badegäste oder Wintersportler werden über ein Kamerasystem durch biometrische Bewegungserkennungen auf Gefahrensituationen analysiert. Wird eine Gefährdung erkannt, kann eine Unterwasserdrohne in Bewegung gesetzt werden, die unter die verunglückte Person taucht und diese durch einen aufblasbaren Airbag über Wasser hält. Credits: Stefan Hasselwander, Diplomarbeit; Hochschule Darmstadt, Fachbereich Gestaltung, Betreuer: Prof. Justus Theinert; Jens Wingerath, Design Team Manager, Phoenix Design Academy; Anerkennung bei Mia Seeger Award.
Architecture on the Water: The „Yena“ catamaran concept does not interpret sailing as a challenging sporting activity but focuses instead on the relaxation aspect – enjoying the sun and the sea on a sailing yacht in peace and quiet without needing the help of serveral crew members. The type of sail and the mast positon are important aspects of the concept. Credits: Ralf Kittmann, Diploma, Kunsthochschule Berlin-Weißensee, Tutor: Prof. Helmut Staubach, Phoenix Design Academy, Stuttgart.
Here you will find all products of the Phoenix Design Academy