Phoenix Design Academy: Animo – the "Fresh" Kitchen of the Future. When storing food, we so far have to take recourse to ordering systems which in no way live up to our wishes and needs in terms of emotional aesthetics and functionality. How can we appropriately present food in a visually appealing way? “Animo” is an ordering system offering users the opportunity to create their individual order by rearranging the individual components.
Phoenix Design Academy: Animo – the “Fresh” Kitchen of the Future
Phoenix Design Academy: Animo – the "Fresh" Kitchen of the Future. The Phoenix Design Academy is a platform for visions and studies by the Phoenix Design Team. The Phoenix Academy expressly supports up-and-coming designers. Talented students are given the opportunity to work on their final theses and practical work in the Phoenix Design Studios. During this time, they are supervised and coached by experienced designers and model makers from the Phoenix Design Team, and they even get financial support. Normally, they will have spent an internship with Phoenix Design prior to that.
One of these talents was Rosi Weiße. She studied at the University of Wuppertal and was supervised by Prof. Oliver Grabes. The topic of “The Kitchen of the Future” is in the focus of Phoenix Design designers and clients alike. Rosi Weiße was fascinated by it as well. That’s how the kitchen “Design With All Senses” became a challenge for her diploma thesis which she developed together with Sven Feustel, Design Team Manager with Phoenix Design, and others. The result turned out to be sensational, and Rosi Weiße well deserves winning the Lucky Strike Junior Award for her kitchen design “Animo”.
The concept: When storing food, we so far have to take recourse to ordering systems which in no way live up to our wishes and needs in terms of emotional aesthetics and functionality. How can we appropriately present food in a visually appealing way? “Animo” is an ordering system “designed with all the senses”, offering users the opportunity to create their individual order by rearranging the individual components. Thanks to the consistent presence of the respective foods, the supplies remain visible and structured at all times. You’ll never again lose track of quantities and best-by dates. The traditional modular kitchen grid composed of drawers and cupboards is replaced by a flexible ordering system which combines storing both fresh food and non-perishables with aesthetics and communication. Thus “Amino” puts the kitchen design focus on food, living up to the importance of the latter.
Questions posed to the responsible designer with Phoenix Design Academy: Sven Feustel, Design Team Manager, Phoenix Design, Stuttgart
How do you support designers in finding a topic for their diploma thesis within the framework of the Phoenix Design Academy?
In a close dialogue, mega-trends and social paradigms are being analysed, selected topics are worked and focussed upon. In a further workshop, these will be broken down into a particular direction, then finely honed with a clear view of the user, and treated as central themes.
What is your added value as a designer within a certain topic – like e.g. the kitchen of the future?
By very intensive research and analysis, we develop conceptual content; and this content in turn will fathom new limits and question the well-known in a more pronounced way. By this approach, we strongly benefit from each other, and this is a very stimulating situation for a design studio, even in day-to-day business.
What is the goal of the Phoenix Design Academy?
The goal of the Phoenix Design Academy is to promote up-and-coming talents as a parallel track to academic education, and to specifically support them. In this manner, they receive a second perspective while still studying, a great advantage for their later career. For Phoenix Design, this is also a very good opportunity to get to know students right in the design process and to promote them more strongly in their development. We are particularly happy about the fact that by working together so intensely in the Phoenix Design Academy, we have been able to win over some very talented new colleagues.
Project: Animo – the “Fresh” Kitchen of the Future. Ordering Systems – Design With All Senses
Diploma student: Rosi Weiße
University: Bergische Universität Wuppertal, Faculty F, Industrial Design
Academic advisors: Prof. Oliver Grabes; Prof. Matthias Schönherr
External adviser: Phoenix Design Academy, Stuttgart: Sven Feustel, Design Team Manager
About Phoenix Design Phoenix Design, Stuttgart, was founded in 1987 by Andreas Haug and Tom Schönherr. Today, Phoenix Design ranks among the leading independent design studios for product and interface design worldwide. The company upholds the tradition of Bauhaus and the Ulm School of Design, and is committed to the virtues of German design. This also holds true for the ever more closely interlocking design of products and digital interfaces. Today, already more than one third of our 60 employees are dealing with Interaction Design. Brand typology: The design studio’s competence resides in developing products and interactive systems which provide added value and increase the value of the brand thanks to their uniqueness and long-lasting product cycles. User-focused: In a world characterised by increasing technological complexity, it is the declared goal to design products which are easy to operate and which can be understood right away. Awards: For many years now, Phoenix Design has maintained the top rank at the iF ranking creative in the category “design offices” of the iF Design Awards, having been honoured with more than 700 design awards to date. Among the long-standing clients are, among others: Axor, Duravit, Gira, Fraunhofer, Hansgrohe, Hewi, Huawai, Hüppe, Interstuhl, Loewe, Kaldewei, Lamy, LG, Puma, Samsung, Selux, Siteco, Trumpf, Viessmann, Vorwerk and Zeiss. Managing Directors: Andreas Haug, Tom Schönherr, Harald Lutz, Bernd Eigenstetter.