Studio Shanghai opened
The new Phoenix Design studio in Shanghai (China) has been officially inaugurated. Since September, a team – still small – of experienced designers has been working on projects for mainly Asian clients. After six years of running a representative office, we further enlarge our design presence in the Chinese design capital in this our anniversary year 2017.
“By expanding our studio in Shanghai, we want to optimize our large know-how for the benefit of our European and Asian clients. We have to think global, but at the same time, we want to get even closer to our clients and their markets. Only in this way will substantial innovations come about”, says Yifan Zhang, General Manager China (on the left), who is in charge of our new studio.
He and his team apply the successful experiences of German design in terms of brand building, strategic considerations, and design quality to Chinese companies. At the same time, Zhang wishes to help successful German brands to achieve an even better business performance in China by way of a better understanding of the market and the culture.
Team members from Stuttgart and Munich have moved to the Chinese metropolis for building up the studio and carrying on the established design culture and design quality of Phoenix Design.